With the launch of its BX 7, the time-honoured German automobile brand Borgward is celebrating a remarkable comeback. This mid-size SUV prototype, which is close to series production, will be the first vehicle since the 1960s to wear the legendary diamond-shaped Borgward badge.
As Executive Design Adviser Einar J. Hareide explains, the Borgward design philosophy isn't about retro styling: 'The styling of our new series is not based on the design of classic models such as the Isabella. What we do instead is to draw inspiration from these iconic vehicles, decode the original design DNA of the Borgward brand, and then transplant this into the modern age.' For the design team, the history of Borgward serves less as a mandate for a specific design than as the basis for transforming the ideals of the company's legendary founder Carl F. W. Borgward. Alongside his expertise in creating ingenious technical solutions, Borgward also possessed a highly refined sense for superb design — as exemplified by models such as the Isabella series.

Intelligent operating strategies in combination with GPS navigation, online services and an individual driving style enable energy efficiency to be improved even further. In this way, the energy content of the lithium-ion battery (13.2 kWh) can be optimally exploited to achieve an all-electric range of up to 55 kilometres. Thanks to a unique and intelligent charging management system and new DC/DC converters, it only takes around 30 minutes to charge the battery at a public or private terminal..