Most people find financial products difficult to comprehend.
How are financial services brands reaching out to consumers then?
Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital, tells us what the company is doing not only in terms of engaging customers, but also understanding their needs at every step.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Ajay Kakar, Aditya Birla Capital With HD Quality.
Most people find financial products difficult to comprehend.
How are financial services brands reaching out to consumers then?
Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital, tells us what the company is doing not only in terms of engaging customers, but also understanding their needs at every step.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Ajay Kakar, Aditya Birla Capital With HD Quality
Vlogs video | 365 views
If brands want to attract millennials, they must speak their language, emphasizes Vishwajeet Parashar, Group Marketing Head, Bajaj Capital.
Parashar also highlights how digital mediums have made it easy to reach out to this demographic group.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Vishwajeet Parashar, Bajaj Capital With HD Quality
Vlogs video | 352 views
If you are a financial services brand, then your biggest quest should be to educate your customers.
Hear more about marketing in the financial services industry from Ayoshmita Biswas, Group Head-Marketing & Corporate Communications (Financial Services), Piramal Capital & Housing Finance.
Biswas also says that brands should always be willing to listen to their customers.
She is in conversation with Priyanka Mehra, Director- Marketing and Communications, Havas Group India.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com.
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Ayoshmita Biswas, Piramal Capital & Housing Finance With HD Quality
Vlogs video | 368 views
Do marketing campaigns in India adequately capture the needs and aspirations of women?
Not really, says Rutu Mody-Kamdar, Founder and Managing Director of Jigsaw Brand Consultants, while highlighting how marketers continue to subject women to age-old stereotypes.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Rutu Mody-Kamdar, Jigsaw Brand Consultants With HD Quality
Vlogs video | 16670 views
Has brand communication in the digital era significantly changed?
It sure has, says Venkat Mallik, Co-founder and Chief Strategy Officer, Tidal7 Brand & Digital.
According to Mallik, the most important development has been the use of data by brands to create personalized experiences for consumers.
He is in conversation with Rajat Arora of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com.
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Venkat Mallik, Tidal7 Brand & Digital With HD Quality
Vlogs video | 895 views
Ajay Kaul, Chief Digital Officer of Mahindra Holidays & Resorts talks to HT Brand Studio's Roudra Bhattacharya about how content drives customer acquisition and how Mahindra Holidays uses data to drive retention and customer loyalty.
This interview was shot during the DMA Asia Annual Echo Awards in Mumbai in September 2018.
Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com/brand_masters.html
Hosted with DMA Asia
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Vlogs video | 490 views
A lot of Big Data is 'noise', says Ajay Row, Partner-CRM, Martech and Data, DAN Network.
Therefore, implementing a Big Data strategy successfully is dependent on separating the 'noise' from meaning, he adds.
To know more, tune in to this interview. Row also discusses what makes people loyal to a brand.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange Partner: BSEIndia.
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Ajay Row, DAN Network With HD Quality
Vlogs video | 312 views
In conversation with Pinky Mehta, Chief financial officer, Aditya Birla Capital on her journey and key learnings enroute to the top spot becoming first women CFO at her organization? Hailing the virtues of leadership and success, ETPWLA is here to set a benchmark of success for women in business and inspire a million others to come forward and wield the baton of excellence. The awards recognize women leaders who have helped create a new and lasting template for leadership. To know more, visit - http://www.etpwla.com/
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ETPWLA 2020: Leadership Masterclass with Pinky Mehta, Chief Financial Officer, Aditya Birla Capital
News video | 351 views
Prasad Rai, Vice President of Applications at Oracle delivers insights on Artificial Intelligence, what Oracle looks for when hiring and also, a little bit about what defines him. Interviewed by Priyanka Mehra.
Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com/brand_masters.html
Hosted with DMA Asia
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Watch HT Brand Leadership Series: Brand Masters ft. Prasad Rai, Oracle With HD Quality
Vlogs video | 220 views
What can consumers look forward to in the luxury bath segment?
Hear it from Manish Bhatia, President and Chief, Bath Products and Furniture Fittings Business, HSIL Ltd, who has plenty in store to get everyone excited.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes...
Hosted with DMA Asia. Radio Partner: Fever 104
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Watch HT Brand Leadership Series: Brand Masters ft. Manish Bhatia, HSIL Ltd. With HD Quality
Vlogs video | 246 views