If brands want to attract millennials, they must speak their language, emphasizes Vishwajeet Parashar, Group Marketing Head, Bajaj Capital.
Parashar also highlights how digital mediums have made it easy to reach out to this demographic group.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Vishwajeet Parashar, Bajaj Capital With HD Quality.
If brands want to attract millennials, they must speak their language, emphasizes Vishwajeet Parashar, Group Marketing Head, Bajaj Capital.
Parashar also highlights how digital mediums have made it easy to reach out to this demographic group.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Vishwajeet Parashar, Bajaj Capital With HD Quality
Vlogs video | 377 views
Amit Bajaj, Content Strategy Lead- Nissan Motor Corp, tells us how new automotive brands can leverage the power of content to disrupt the industry today. Amit also gives us a sneak peek into his personal life-- which includes an ardent love for travelling.
Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com/brand_masters.html.
Hosted with DMA Asia.
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Watch HT Brand Leadership Series: Brand Masters ft. Amit Bajaj, Nissan Motor Corp. With HD Quality
Vlogs video | 299 views
Most people find financial products difficult to comprehend.
How are financial services brands reaching out to consumers then?
Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital, tells us what the company is doing not only in terms of engaging customers, but also understanding their needs at every step.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
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Watch HT Brand Leadership Series: Brand Masters ft. Ajay Kakar, Aditya Birla Capital With HD Quality
Vlogs video | 374 views
If you are a financial services brand, then your biggest quest should be to educate your customers.
Hear more about marketing in the financial services industry from Ayoshmita Biswas, Group Head-Marketing & Corporate Communications (Financial Services), Piramal Capital & Housing Finance.
Biswas also says that brands should always be willing to listen to their customers.
She is in conversation with Priyanka Mehra, Director- Marketing and Communications, Havas Group India.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com.
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
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Watch HT Brand Leadership Series: Brand Masters ft. Ayoshmita Biswas, Piramal Capital & Housing Finance With HD Quality
Vlogs video | 377 views
Do marketing campaigns in India adequately capture the needs and aspirations of women?
Not really, says Rutu Mody-Kamdar, Founder and Managing Director of Jigsaw Brand Consultants, while highlighting how marketers continue to subject women to age-old stereotypes.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
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Watch HT Brand Leadership Series: Brand Masters ft. Rutu Mody-Kamdar, Jigsaw Brand Consultants With HD Quality
Vlogs video | 16691 views
Has brand communication in the digital era significantly changed?
It sure has, says Venkat Mallik, Co-founder and Chief Strategy Officer, Tidal7 Brand & Digital.
According to Mallik, the most important development has been the use of data by brands to create personalized experiences for consumers.
He is in conversation with Rajat Arora of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com.
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Venkat Mallik, Tidal7 Brand & Digital With HD Quality
Vlogs video | 920 views
Vishal Chinchankar, Chief Digital Officer, Madison, tells us how brands today can leverage data to tell better stories across multiple touch points. He also outlines a few paradigm shifts in the field of marketing.
Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com/brand_masters.html.
Hosted with DMA Asia.
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Watch HT Brand Leadership Series: Brand Masters ft. Vishal Chinchankar, Madison With HD Quality
Vlogs video | 286 views
How does a beer brand work around the challenges of advertising restrictions on alcoholic products? Sandeep Singh, Director- Marketing and Alternate Channels at Bira 91, sheds light on this and much more in this exclusive interview with Priyanka Mehra.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Sandeep Singh, Bira 91 With HD Quality
Vlogs video | 269 views
How do brands survive in the age of content explosion?
Take a cue from Vishwas Anand, Head-Content & Thought Leadership, Aspire Systems, who talks about what makes content valuable, and how brands can rise above the rest.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted by HT Brand Studio and DMA Asia. Radio Partner: Fever 104 FM
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Watch HT Brand Leadership Series: Brand Masters ft. Vishwas Anand, Aspire Systems With HD Quality
Vlogs video | 329 views
One of the biggest challenges in the financial services sector is that brands often market mutual funds as short-term products, when, in fact, they are long-term ones.
Hear more about it from Balaji Vaidyanathan, Marketing Director, Franklin Templeton Investments Limited. Vaidyanathan also highlights why the awareness level about mutual funds is still low in the country.
He's in conversation with Priyanka Mehra, Director Marketing and Communications, Havas Group India.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Balaji Vaidyanathan With HD Quality
Vlogs video | 455 views
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