If you are a financial services brand, then your biggest quest should be to educate your customers.
Hear more about marketing in the financial services industry from Ayoshmita Biswas, Group Head-Marketing & Corporate Communications (Financial Services), Piramal Capital & Housing Finance.
Biswas also says that brands should always be willing to listen to their customers.
She is in conversation with Priyanka Mehra, Director- Marketing and Communications, Havas Group India.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com.
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
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Watch HT Brand Leadership Series: Brand Masters ft. Ayoshmita Biswas, Piramal Capital & Housing Finance With HD Quality.
If you are a financial services brand, then your biggest quest should be to educate your customers.
Hear more about marketing in the financial services industry from Ayoshmita Biswas, Group Head-Marketing & Corporate Communications (Financial Services), Piramal Capital & Housing Finance.
Biswas also says that brands should always be willing to listen to their customers.
She is in conversation with Priyanka Mehra, Director- Marketing and Communications, Havas Group India.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com.
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Ayoshmita Biswas, Piramal Capital & Housing Finance With HD Quality
Vlogs video | 403 views
Most people find financial products difficult to comprehend.
How are financial services brands reaching out to consumers then?
Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital, tells us what the company is doing not only in terms of engaging customers, but also understanding their needs at every step.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Ajay Kakar, Aditya Birla Capital With HD Quality
Vlogs video | 389 views
If brands want to attract millennials, they must speak their language, emphasizes Vishwajeet Parashar, Group Marketing Head, Bajaj Capital.
Parashar also highlights how digital mediums have made it easy to reach out to this demographic group.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Vishwajeet Parashar, Bajaj Capital With HD Quality
Vlogs video | 392 views
Has brand communication in the digital era significantly changed?
It sure has, says Venkat Mallik, Co-founder and Chief Strategy Officer, Tidal7 Brand & Digital.
According to Mallik, the most important development has been the use of data by brands to create personalized experiences for consumers.
He is in conversation with Rajat Arora of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com.
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Venkat Mallik, Tidal7 Brand & Digital With HD Quality
Vlogs video | 947 views
Do marketing campaigns in India adequately capture the needs and aspirations of women?
Not really, says Rutu Mody-Kamdar, Founder and Managing Director of Jigsaw Brand Consultants, while highlighting how marketers continue to subject women to age-old stereotypes.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
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Watch HT Brand Leadership Series: Brand Masters ft. Rutu Mody-Kamdar, Jigsaw Brand Consultants With HD Quality
Vlogs video | 16714 views
Artificial Intelligence and voice-enabled technology will go a long way in empowering the world, says KV Sridhar aka Pops, Founder and Chief Creative Officer, HyperCollective.
The global advertising icon also sheds light on how brands can leverage technology to customize regional content.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted with DMA Asia. Radio Partner: Fever 104
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Watch HT Brand Leadership Series: Brand Masters ft. KV 'Pops' Sridhar, Hyper Collective With HD Quality
Vlogs video | 266 views
Video is the marketing buzzword of today, but what does a brand do to go beyond the realm of video content? Praveen Rao, General Manager & SVP of Censhare gives us his insights on marketing beyond video content in this chat with Priyanka Mehra.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
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Watch HT Brand Leadership Series: Brand Masters ft. Praveen Rao, Censhare With HD Quality
Vlogs video | 309 views
Consumers often tend to overlook the importance of health insurance, says Anika Agarwal, Senior Vice President and Head-Marketing, Digital and Direct Sales, Max Bupa Health Insurance.
She, however, tells us what the company is doing to change that--particularly in reference to educating people about opting for a policy at the right time.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
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Watch HT Brand Leadership Series: Brand Masters ft. Anika Agarwal, Max Bupa Health Insurance With HD Quality
Vlogs video | 349 views
When capital-intensive industries need to be upgraded, the process can be expensive. Srihari Gopinath, Director- Marketing at Hewlett Packard Enterprise, explains the role of digital transformation in this process.
He also explains the role of smartphone penetration in digitisation and touches upon the importance of content marketing for a brand to stay relevant.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Srihari Gopinath, Hewlett Packard Enterprise With HD Quality
Vlogs video | 222 views
Do leagues work for all kinds of sports?
They don't.
Jose Antonio Cachaza, Managing Director, LaLiga India, explains why.
He also has tips for sports marketers. Tune in to this interview to know more.
Cachaza is in conversation with Rajat Arora of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
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Watch HT Brand Leadership Series: Brand Masters ft. Jose Antonio Cachaza, LaLiga India With HD Quality
Vlogs video | 355 views
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