Consumers often tend to overlook the importance of health insurance, says Anika Agarwal, Senior Vice President and Head-Marketing, Digital and Direct Sales, Max Bupa Health Insurance.
She, however, tells us what the company is doing to change that--particularly in reference to educating people about opting for a policy at the right time.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Anika Agarwal, Max Bupa Health Insurance With HD Quality.
Consumers often tend to overlook the importance of health insurance, says Anika Agarwal, Senior Vice President and Head-Marketing, Digital and Direct Sales, Max Bupa Health Insurance.
She, however, tells us what the company is doing to change that--particularly in reference to educating people about opting for a policy at the right time.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Anika Agarwal, Max Bupa Health Insurance With HD Quality
Vlogs video | 304 views
Unlike other countries, insurance in India is viewed as just another investment tool, and not as a means of protection, says Anjali Malhotra Nanda, Chief Customer, Marketing and Digital Officer, Aviva India.
Watch this interview to know more about the state of insurance penetration in India, especially in today's digital age.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
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Vlogs video | 231 views
Of the many millennial-centric campaigns today, one that particularly stands out is HDFC Life's #YoungAndResponsible.
Hear more about it from Pankaj Gupta, Chief Marketing Officer & Head, Strategic Alliances, Credit Life, Speciality Sales & Government Business, HDFC Life Insurance.
Gupta also talks about the traits of digitally-savvy consumers, and what they expect from financial services brands when they make transactions or purchase decisions online.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia
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Watch HT Brand Leadership Series: Brand Masters ft. Pankaj Gupta, HDFC Life Insurance With HD Quality
Vlogs video | 287 views
Many consumers find it difficult to comprehend financial products. How then do brands overcome this bottleneck?
Sharad Mathur, Head of Sales & Distribution, SBI General Insurance Company Ltd, says that it all starts with putting out enough information. And, when it comes to insurance, it is especially important to highlight what is not covered under a certain plan, so that customers can make a more informed decision.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Sharad Mathur, SBI General Insurance Company Ltd With HD Quality
Vlogs video | 298 views
Do marketing campaigns in India adequately capture the needs and aspirations of women?
Not really, says Rutu Mody-Kamdar, Founder and Managing Director of Jigsaw Brand Consultants, while highlighting how marketers continue to subject women to age-old stereotypes.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Vlogs video | 16626 views
Has brand communication in the digital era significantly changed?
It sure has, says Venkat Mallik, Co-founder and Chief Strategy Officer, Tidal7 Brand & Digital.
According to Mallik, the most important development has been the use of data by brands to create personalized experiences for consumers.
He is in conversation with Rajat Arora of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com.
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
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Vlogs video | 790 views
Out of every 10,000 patients in India, only seven can be accommodated in hospitals, says Piyush Bhargava, Chief Marketing Officer, Nightingales Home Health Services.
Bhargava thus outlines the need for home healthcare services, and how his brand is creating waves in this sector.
He is in conversation with Rajat Arora of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com.
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
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Watch HT Brand Leadership Series: Brand Masters ft. Piyush Bhargava, Nightingales Home Health Services With HD Quality
Vlogs video | 293 views
Watch Akshay Kumar & Nimrat Kaur attend max bupa walk for health With HD Quality
Entertainment video | 278 views
Artificial Intelligence (AI) is a buzzword in almost all industries today. But how exactly do marketers benefit from it? Is it true that AI may replace jobs? What are some of the skills marketers can't ignore today? And how can we make the industry more diverse and gender-sensitive? Jodie Sangster, CMO Liaison Lead, IBM Watson, answers all these questions and more as an HT #BrandMaster.
Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com/brand_masters.html
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Vlogs video | 279 views
The Honda Activa practically led a scooter revolution across India.
Hear more about it from Yadvinder Singh Guleria, Senior Vice President- Sales and Marketing, Honda Motorcycle & Scooter. The ace marketer also talks about what the brand is doing in terms of venturing into rural markets.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted with DMA Asia. Radio Partner: Fever 104
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Watch HT Brand Leadership Series: Brand Masters ft. Yadvinder Singh Guleria, Honda With HD Quality
Vlogs video | 239 views
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Canada, America ਤੇ U.K ਨੂੰ ਛੱਡ Germany ਕਿਉਂ ਜਾਣ ਲੱਗੇ ਲੋਕ! ਜਾਣੋ ਪੂਰੀ ਕਹਾਣੀ
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Chum Darang shows her excitement to meet Salman Khan on Bigg Boss 18. #shorts
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