Many consumers find it difficult to comprehend financial products. How then do brands overcome this bottleneck?
Sharad Mathur, Head of Sales & Distribution, SBI General Insurance Company Ltd, says that it all starts with putting out enough information. And, when it comes to insurance, it is especially important to highlight what is not covered under a certain plan, so that customers can make a more informed decision.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Sharad Mathur, SBI General Insurance Company Ltd With HD Quality.
Many consumers find it difficult to comprehend financial products. How then do brands overcome this bottleneck?
Sharad Mathur, Head of Sales & Distribution, SBI General Insurance Company Ltd, says that it all starts with putting out enough information. And, when it comes to insurance, it is especially important to highlight what is not covered under a certain plan, so that customers can make a more informed decision.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Sharad Mathur, SBI General Insurance Company Ltd With HD Quality
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Of the many millennial-centric campaigns today, one that particularly stands out is HDFC Life's #YoungAndResponsible.
Hear more about it from Pankaj Gupta, Chief Marketing Officer & Head, Strategic Alliances, Credit Life, Speciality Sales & Government Business, HDFC Life Insurance.
Gupta also talks about the traits of digitally-savvy consumers, and what they expect from financial services brands when they make transactions or purchase decisions online.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Unlike other countries, insurance in India is viewed as just another investment tool, and not as a means of protection, says Anjali Malhotra Nanda, Chief Customer, Marketing and Digital Officer, Aviva India.
Watch this interview to know more about the state of insurance penetration in India, especially in today's digital age.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Anjali Malhotra Nanda, Aviva Insurance With HD Quality
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Consumers often tend to overlook the importance of health insurance, says Anika Agarwal, Senior Vice President and Head-Marketing, Digital and Direct Sales, Max Bupa Health Insurance.
She, however, tells us what the company is doing to change that--particularly in reference to educating people about opting for a policy at the right time.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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What can consumers look forward to in the luxury bath segment?
Hear it from Manish Bhatia, President and Chief, Bath Products and Furniture Fittings Business, HSIL Ltd, who has plenty in store to get everyone excited.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes...
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Do marketing campaigns in India adequately capture the needs and aspirations of women?
Not really, says Rutu Mody-Kamdar, Founder and Managing Director of Jigsaw Brand Consultants, while highlighting how marketers continue to subject women to age-old stereotypes.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
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Has brand communication in the digital era significantly changed?
It sure has, says Venkat Mallik, Co-founder and Chief Strategy Officer, Tidal7 Brand & Digital.
According to Mallik, the most important development has been the use of data by brands to create personalized experiences for consumers.
He is in conversation with Rajat Arora of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com.
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Amit Bajaj, Content Strategy Lead- Nissan Motor Corp, tells us how new automotive brands can leverage the power of content to disrupt the industry today. Amit also gives us a sneak peek into his personal life-- which includes an ardent love for travelling.
Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com/brand_masters.html.
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What are the things that brands must do to make viral video campaigns? Can 'viral video' even be called a category? Watch this deconstruction of the state of video campaigning by ixigo's Vice President of Content Marketing, Aashish Chopra.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
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