Many consumers find it difficult to comprehend financial products. How then do brands overcome this bottleneck?
Sharad Mathur, Head of Sales & Distribution, SBI General Insurance Company Ltd, says that it all starts with putting out enough information. And, when it comes to insurance, it is especially important to highlight what is not covered under a certain plan, so that customers can make a more informed decision.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Sharad Mathur, SBI General Insurance Company Ltd With HD Quality.
Many consumers find it difficult to comprehend financial products. How then do brands overcome this bottleneck?
Sharad Mathur, Head of Sales & Distribution, SBI General Insurance Company Ltd, says that it all starts with putting out enough information. And, when it comes to insurance, it is especially important to highlight what is not covered under a certain plan, so that customers can make a more informed decision.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Sharad Mathur, SBI General Insurance Company Ltd With HD Quality
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Unlike other countries, insurance in India is viewed as just another investment tool, and not as a means of protection, says Anjali Malhotra Nanda, Chief Customer, Marketing and Digital Officer, Aviva India.
Watch this interview to know more about the state of insurance penetration in India, especially in today's digital age.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
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Consumers often tend to overlook the importance of health insurance, says Anika Agarwal, Senior Vice President and Head-Marketing, Digital and Direct Sales, Max Bupa Health Insurance.
She, however, tells us what the company is doing to change that--particularly in reference to educating people about opting for a policy at the right time.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
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Watch HT Brand Leadership Series: Brand Masters ft. Anika Agarwal, Max Bupa Health Insurance With HD Quality
Vlogs video | 343 views
Of the many millennial-centric campaigns today, one that particularly stands out is HDFC Life's #YoungAndResponsible.
Hear more about it from Pankaj Gupta, Chief Marketing Officer & Head, Strategic Alliances, Credit Life, Speciality Sales & Government Business, HDFC Life Insurance.
Gupta also talks about the traits of digitally-savvy consumers, and what they expect from financial services brands when they make transactions or purchase decisions online.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia
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Watch HT Brand Leadership Series: Brand Masters ft. Pankaj Gupta, HDFC Life Insurance With HD Quality
Vlogs video | 361 views
What can consumers look forward to in the luxury bath segment?
Hear it from Manish Bhatia, President and Chief, Bath Products and Furniture Fittings Business, HSIL Ltd, who has plenty in store to get everyone excited.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes...
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Vlogs video | 264 views
Do marketing campaigns in India adequately capture the needs and aspirations of women?
Not really, says Rutu Mody-Kamdar, Founder and Managing Director of Jigsaw Brand Consultants, while highlighting how marketers continue to subject women to age-old stereotypes.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
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Has brand communication in the digital era significantly changed?
It sure has, says Venkat Mallik, Co-founder and Chief Strategy Officer, Tidal7 Brand & Digital.
According to Mallik, the most important development has been the use of data by brands to create personalized experiences for consumers.
He is in conversation with Rajat Arora of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com.
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
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Watch HT Brand Leadership Series: Brand Masters ft. Venkat Mallik, Tidal7 Brand & Digital With HD Quality
Vlogs video | 920 views
Ajay Kaul, Chief Digital Officer of Mahindra Holidays & Resorts talks to HT Brand Studio's Roudra Bhattacharya about how content drives customer acquisition and how Mahindra Holidays uses data to drive retention and customer loyalty.
This interview was shot during the DMA Asia Annual Echo Awards in Mumbai in September 2018.
Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com/brand_masters.html
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Today, India is at the forefront of fintech innovation, says Daman Soni, CMO, Wecash.
To know more about what's happening in this sector, tune in to this interview.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted with DMA Asia. Radio Partner: Fever 104
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Watch HT Brand Leadership Series: Brand Masters ft. Daman Soni, WeCash With HD Quality
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Watch My other Vlogs -
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Watch My Disney Princess to Indian Wedding Series here - Its fun to watch Indian Avatar of Disney Princesses -
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Watch My Monotone Makeup Looks Here -
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