Out of every 10,000 patients in India, only seven can be accommodated in hospitals, says Piyush Bhargava, Chief Marketing Officer, Nightingales Home Health Services.
Bhargava thus outlines the need for home healthcare services, and how his brand is creating waves in this sector.
He is in conversation with Rajat Arora of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com.
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Watch HT Brand Leadership Series: Brand Masters ft. Piyush Bhargava, Nightingales Home Health Services With HD Quality.
Out of every 10,000 patients in India, only seven can be accommodated in hospitals, says Piyush Bhargava, Chief Marketing Officer, Nightingales Home Health Services.
Bhargava thus outlines the need for home healthcare services, and how his brand is creating waves in this sector.
He is in conversation with Rajat Arora of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com.
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Piyush Bhargava, Nightingales Home Health Services With HD Quality
Vlogs video | 321 views
Do marketing campaigns in India adequately capture the needs and aspirations of women?
Not really, says Rutu Mody-Kamdar, Founder and Managing Director of Jigsaw Brand Consultants, while highlighting how marketers continue to subject women to age-old stereotypes.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Rutu Mody-Kamdar, Jigsaw Brand Consultants With HD Quality
Vlogs video | 16670 views
Has brand communication in the digital era significantly changed?
It sure has, says Venkat Mallik, Co-founder and Chief Strategy Officer, Tidal7 Brand & Digital.
According to Mallik, the most important development has been the use of data by brands to create personalized experiences for consumers.
He is in conversation with Rajat Arora of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com.
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
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Watch HT Brand Leadership Series: Brand Masters ft. Venkat Mallik, Tidal7 Brand & Digital With HD Quality
Vlogs video | 895 views
Consumers often tend to overlook the importance of health insurance, says Anika Agarwal, Senior Vice President and Head-Marketing, Digital and Direct Sales, Max Bupa Health Insurance.
She, however, tells us what the company is doing to change that--particularly in reference to educating people about opting for a policy at the right time.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
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Watch HT Brand Leadership Series: Brand Masters ft. Anika Agarwal, Max Bupa Health Insurance With HD Quality
Vlogs video | 328 views
Karthik Nagarajan, Chief Content Officer at Wavemaker tells us how brands can leverage the potential of influencers to create sustainable campaigns over a long period. He also explains how the true power of advocacy and native advertising lies between campaigns, in keeping the buzz and momentum going.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes....
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Watch HT Brand Leadership Series: Brand Masters ft. Karthik Nagarajan, Wavemaker With HD Quality
Vlogs video | 234 views
What are the things that brands must do to make viral video campaigns? Can 'viral video' even be called a category? Watch this deconstruction of the state of video campaigning by ixigo's Vice President of Content Marketing, Aashish Chopra.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
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Watch HT Brand Leadership Series: Brand Masters ft. Aashish Chopra, ixigo With HD Quality
Vlogs video | 311 views
E-commerce has brought about a radical change in consumer behaviour, says Maneesh Mittal, Chief Omnichannel, Shoppers Stop.
Mittal also discusses the differences between omni-channel and multi-channel customer strategies, and the role of content in customer journey.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
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Watch HT Brand Leadership Series: Brand Masters ft. Maneesh Mittal, Shoppers Stop With HD Quality
Vlogs video | 271 views
Hear Veetika Joshi Deoras, VP-Brand and Strategy, IHCL, speak about how Artificial Intelligence (AI) can benefit businesses.
According to her, AI should be adopted for tasks that are repetitive in nature and need a lot of information assimilation.
She's in conversation with Priyanka Mehra, Director-Marketing and Communications, Havas Group India.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange Partner: BSEIndia
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Watch HT Brand Leadership Series: Brand Masters ft. Veetika Joshi Deoras, IHCL With HD Quality
Vlogs video | 414 views
With a user base of 15 million, India's women-only platform Sheroes is going from strength to strength.
Hear more about its journey from its founder and CEO, Sairee Chahal.
Chahal also outlines the top marketing strategies that brands need to adopt while connecting with women.
She is in conversation with Rajat Arora of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever FM
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Watch HT Brand Leadership Series: Brand Masters ft. Sairee Chahal, SHEROES With HD Quality
Vlogs video | 419 views
With the growth of technology, companies are finding newer ways to empower their customers.
Namrita Mahindro, Senior General Manager, Mahindra & Mahindra, highlights a few case studies where the adoption of tools such as Virtual Reality and Artificial Intelligence helped elevate the customer service experience.
She's in conversation with Roudra Bhattacharya, Lead, HT Brand Studio.
This interview was shot during the DMA Asia Annual Echo Awards in Mumbai in September 2018.
Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com/brand_masters.html
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Vlogs video | 335 views
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