Megha Tata, COO of BTVI, talks about measuring digital marketing metrics, BTVI's journey as well as her journey in the media industry.
Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com/brand_masters.html
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Watch HT Brand Leadership Series: Brand Masters ft. Megha Tata, BTVI With HD Quality.
Megha Tata, COO of BTVI, talks about measuring digital marketing metrics, BTVI's journey as well as her journey in the media industry.
Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com/brand_masters.html
Hosted with DMA Asia
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Megha Tata, BTVI With HD Quality
Vlogs video | 395 views
Tata Global Beverages' Global Media Lead Sonia Serrao talks of how content marketing on digital platforms gives brands a great opportunity to experiment. As a two-way medium, it allows brand to first measure the response before taking campaigns live on TV or print.
She's in conversation with Roudra Bhattacharya, Lead, HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted by HT Brand Studio and DMA Asia. Radio Partner: Fever 104 FM
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Watch HT Brand Leadership Series: Brand Masters ft. Sonia Serrao, Tata Global Beverages With HD Quality
Vlogs video | 266 views
One of the biggest advantages of digital marketing channels is that they allow brands to have two-way conversations with consumers.
As a result, companies can know their customers better, as well as create greater engagement with them.
To know more, tune in to this interview. Sagar Boke, Head of Marketing and Business Head-Spices, Tata Chemicals, tells us how digital marketing strategies can prove beneficial to marketers.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Sagar Boke, Tata Chemicals With HD Quality
Vlogs video | 334 views
Tata Tea's 'Jaago Re' campaign effectively raised awareness about various social issues. Hear more from Mahesh Israni, Business Head - New Ventures at Tata Global Beverages Limited. He is also full of insights about marketing tips and how to use the various digital media to speak to, rather than at, the customer.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
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Watch HT Brand Leadership Series: Brand Masters ft. Mahesh Israni, Tata Global Beverages Limited With HD Quality
Vlogs video | 81746 views
Do marketing campaigns in India adequately capture the needs and aspirations of women?
Not really, says Rutu Mody-Kamdar, Founder and Managing Director of Jigsaw Brand Consultants, while highlighting how marketers continue to subject women to age-old stereotypes.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
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Watch HT Brand Leadership Series: Brand Masters ft. Rutu Mody-Kamdar, Jigsaw Brand Consultants With HD Quality
Vlogs video | 16690 views
Has brand communication in the digital era significantly changed?
It sure has, says Venkat Mallik, Co-founder and Chief Strategy Officer, Tidal7 Brand & Digital.
According to Mallik, the most important development has been the use of data by brands to create personalized experiences for consumers.
He is in conversation with Rajat Arora of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com.
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
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Watch HT Brand Leadership Series: Brand Masters ft. Venkat Mallik, Tidal7 Brand & Digital With HD Quality
Vlogs video | 918 views
Today, there are more than 2 million monthly searches for mutual funds on the Internet, says Balaji Vaidyanathan, Deputy Head- Marketing, Franklin Templeton Investments. What does this foretell for the mutual fund industry?
Watch Vaidyanathan talk about this with Roudra Bhattacharya, Lead, HT Brand Studio.
This interview was shot during the DMA Asia Annual Echo Awards in Mumbai in September 2018.
Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com/brand_masters.html
Hosted with DMA Asia
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Watch HT Brand Leadership Series: Brand Masters feat. Balaji Vaidyanathan, Franklin Templeton Investments With HD Quality
Vlogs video | 283 views
Today, India is at the forefront of fintech innovation, says Daman Soni, CMO, Wecash.
To know more about what's happening in this sector, tune in to this interview.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Daman Soni, WeCash With HD Quality
Vlogs video | 323 views
Women today are not just looking to buy the benefits of a product; they are also looking to buy the character or the purpose that the brand espouses, says Pankaj Duhan, Chief Marketing Officer, Reckitt Benckiser-South Asia Health.
Watch this interview to know how brands can better understand the needs and preferences of the modern Indian woman.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Pankaj Duhan, Reckitt Benckiser With HD Quality
Vlogs video | 295 views
Today, a lot of content is held back due to the fear of backlash, says Agnello Dias, Creative Chairman, Dentsu Aegis Network, and Co-founder, Taproot Dentsu.
The leading advertising professional also highlights how brands should ride the wave of important events happening in the country.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange Partner: BSE
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Agnello Dias, Dentsu Aegis Network With HD Quality
Vlogs video | 255 views
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