Megha Tata, COO of BTVI, talks about measuring digital marketing metrics, BTVI's journey as well as her journey in the media industry.
Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com/brand_masters.html
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Watch HT Brand Leadership Series: Brand Masters ft. Megha Tata, BTVI With HD Quality.
Megha Tata, COO of BTVI, talks about measuring digital marketing metrics, BTVI's journey as well as her journey in the media industry.
Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com/brand_masters.html
Hosted with DMA Asia
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Watch HT Brand Leadership Series: Brand Masters ft. Megha Tata, BTVI With HD Quality
Vlogs video | 397 views
Tata Global Beverages' Global Media Lead Sonia Serrao talks of how content marketing on digital platforms gives brands a great opportunity to experiment. As a two-way medium, it allows brand to first measure the response before taking campaigns live on TV or print.
She's in conversation with Roudra Bhattacharya, Lead, HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Sonia Serrao, Tata Global Beverages With HD Quality
Vlogs video | 270 views
One of the biggest advantages of digital marketing channels is that they allow brands to have two-way conversations with consumers.
As a result, companies can know their customers better, as well as create greater engagement with them.
To know more, tune in to this interview. Sagar Boke, Head of Marketing and Business Head-Spices, Tata Chemicals, tells us how digital marketing strategies can prove beneficial to marketers.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Sagar Boke, Tata Chemicals With HD Quality
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Tata Tea's 'Jaago Re' campaign effectively raised awareness about various social issues. Hear more from Mahesh Israni, Business Head - New Ventures at Tata Global Beverages Limited. He is also full of insights about marketing tips and how to use the various digital media to speak to, rather than at, the customer.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Mahesh Israni, Tata Global Beverages Limited With HD Quality
Vlogs video | 81751 views
Do marketing campaigns in India adequately capture the needs and aspirations of women?
Not really, says Rutu Mody-Kamdar, Founder and Managing Director of Jigsaw Brand Consultants, while highlighting how marketers continue to subject women to age-old stereotypes.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Rutu Mody-Kamdar, Jigsaw Brand Consultants With HD Quality
Vlogs video | 16691 views
Has brand communication in the digital era significantly changed?
It sure has, says Venkat Mallik, Co-founder and Chief Strategy Officer, Tidal7 Brand & Digital.
According to Mallik, the most important development has been the use of data by brands to create personalized experiences for consumers.
He is in conversation with Rajat Arora of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com.
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
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Watch HT Brand Leadership Series: Brand Masters ft. Venkat Mallik, Tidal7 Brand & Digital With HD Quality
Vlogs video | 920 views
Pallavi Singh, Head of Marketing, MG Motor India gets candid with host Priyanka Mehra about her unusual ways of unwinding, how MG Motor leverages technology for its marketing strategies and how they plan on bringing back the romance in advertising.
Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com/brand_masters.html
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Watch HT Brand Leadership Series: Brand Masters ft. Pallavi Singh, MG Motor India With HD Quality
Vlogs video | 329 views
What can consumers look forward to in the luxury bath segment?
Hear it from Manish Bhatia, President and Chief, Bath Products and Furniture Fittings Business, HSIL Ltd, who has plenty in store to get everyone excited.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes...
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Watch HT Brand Leadership Series: Brand Masters ft. Manish Bhatia, HSIL Ltd. With HD Quality
Vlogs video | 264 views
Do you have a special corner in your heart for ethnic or organic products, especially those produced by a brand like Fabindia?
Karan Kumar, the company's Chief Brand and Marketing Officer, presents an inside story, particularly in reference to catering to millennial consumers.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
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Watch HT Brand Leadership Series: Brand Masters ft. Karan Kumar, Fabindia With HD Quality
Vlogs video | 268 views
The transition to parenthood is often riddled with challenges. However, with the help of online parenting portals such as Parentune, people are finding it easier to tackle the obstacles.
Hear more about the journey of Parentune from its Co-founder CEO, Nitin Pandey.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
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Watch HT Brand Leadership Series: Brand Masters ft. Nitin Pandey, Parentune With HD Quality
Vlogs video | 315 views
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