When capital-intensive industries need to be upgraded, the process can be expensive. Srihari Gopinath, Director- Marketing at Hewlett Packard Enterprise, explains the role of digital transformation in this process.
He also explains the role of smartphone penetration in digitisation and touches upon the importance of content marketing for a brand to stay relevant.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Srihari Gopinath, Hewlett Packard Enterprise With HD Quality.
When capital-intensive industries need to be upgraded, the process can be expensive. Srihari Gopinath, Director- Marketing at Hewlett Packard Enterprise, explains the role of digital transformation in this process.
He also explains the role of smartphone penetration in digitisation and touches upon the importance of content marketing for a brand to stay relevant.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Srihari Gopinath, Hewlett Packard Enterprise With HD Quality
Vlogs video | 217 views
Mr. Laxmi Narayan Rao, CTO - Technology Services - Hewlett Packard
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Do marketing campaigns in India adequately capture the needs and aspirations of women?
Not really, says Rutu Mody-Kamdar, Founder and Managing Director of Jigsaw Brand Consultants, while highlighting how marketers continue to subject women to age-old stereotypes.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Rutu Mody-Kamdar, Jigsaw Brand Consultants With HD Quality
Vlogs video | 16689 views
Has brand communication in the digital era significantly changed?
It sure has, says Venkat Mallik, Co-founder and Chief Strategy Officer, Tidal7 Brand & Digital.
According to Mallik, the most important development has been the use of data by brands to create personalized experiences for consumers.
He is in conversation with Rajat Arora of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com.
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Venkat Mallik, Tidal7 Brand & Digital With HD Quality
Vlogs video | 916 views
With the growth of technology, companies are finding newer ways to empower their customers.
Namrita Mahindro, Senior General Manager, Mahindra & Mahindra, highlights a few case studies where the adoption of tools such as Virtual Reality and Artificial Intelligence helped elevate the customer service experience.
She's in conversation with Roudra Bhattacharya, Lead, HT Brand Studio.
This interview was shot during the DMA Asia Annual Echo Awards in Mumbai in September 2018.
Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com/brand_masters.html
Hosted with DMA Asia
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Vlogs video | 351 views
Tarun Garg, Executive Director- Marketing & Logistics at Maruti Suzuki, tells Priyanka Mehra how a legacy brand is leveraging digitalization to get closer to its customers.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Tarun Garg, Maruti Suzuki With HD Quality
Vlogs video | 325 views
The future of work is augmented humanity, says Krishnan Chatterjee, COO and Head of Marketing, Indian Subcontinent, SAP.
Chatterjee also tells us why we need to take creativity at the workplace more seriously.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters part 2 ft. Krishnan Chatterjee, SAP With HD Quality
Vlogs video | 486 views
Hear Veetika Joshi Deoras, VP-Brand and Strategy, IHCL, speak about how Artificial Intelligence (AI) can benefit businesses.
According to her, AI should be adopted for tasks that are repetitive in nature and need a lot of information assimilation.
She's in conversation with Priyanka Mehra, Director-Marketing and Communications, Havas Group India.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange Partner: BSEIndia
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Veetika Joshi Deoras, IHCL With HD Quality
Vlogs video | 428 views
With a user base of 15 million, India's women-only platform Sheroes is going from strength to strength.
Hear more about its journey from its founder and CEO, Sairee Chahal.
Chahal also outlines the top marketing strategies that brands need to adopt while connecting with women.
She is in conversation with Rajat Arora of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever FM
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Sairee Chahal, SHEROES With HD Quality
Vlogs video | 439 views
Artificial Intelligence and voice-enabled technology will go a long way in empowering the world, says KV Sridhar aka Pops, Founder and Chief Creative Officer, HyperCollective.
The global advertising icon also sheds light on how brands can leverage technology to customize regional content.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. KV 'Pops' Sridhar, Hyper Collective With HD Quality
Vlogs video | 252 views
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