How has Amante been able to break through the decades of stereotyping that plagues the marketing of lingerie as a category? Smita Murarka, Head of Marketing at Amante, MAS Brands, tells Rajat Arora of HT Brand Studio the art of marketing a woman's product to the woman and how consumer behavior is rapidly evolving in this segment.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Smita Murarka, Amante, MAS Brands With HD Quality.
How has Amante been able to break through the decades of stereotyping that plagues the marketing of lingerie as a category? Smita Murarka, Head of Marketing at Amante, MAS Brands, tells Rajat Arora of HT Brand Studio the art of marketing a woman's product to the woman and how consumer behavior is rapidly evolving in this segment.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Smita Murarka, Amante, MAS Brands With HD Quality
Vlogs video | 276 views
Do marketing campaigns in India adequately capture the needs and aspirations of women?
Not really, says Rutu Mody-Kamdar, Founder and Managing Director of Jigsaw Brand Consultants, while highlighting how marketers continue to subject women to age-old stereotypes.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
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Vlogs video | 16690 views
Has brand communication in the digital era significantly changed?
It sure has, says Venkat Mallik, Co-founder and Chief Strategy Officer, Tidal7 Brand & Digital.
According to Mallik, the most important development has been the use of data by brands to create personalized experiences for consumers.
He is in conversation with Rajat Arora of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com.
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
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Watch HT Brand Leadership Series: Brand Masters ft. Venkat Mallik, Tidal7 Brand & Digital With HD Quality
Vlogs video | 917 views
Megha Tata, COO of BTVI, talks about measuring digital marketing metrics, BTVI's journey as well as her journey in the media industry.
Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com/brand_masters.html
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Watch HT Brand Leadership Series: Brand Masters ft. Megha Tata, BTVI With HD Quality
Vlogs video | 395 views
At a time when a majority of consumers are showing an increased preference for regional content, how do brands ensure that they don't fall behind in this space?
Nitin Sethi, Vice President-Digital, IndiGo, outlines a few strategies in this regard. He also talks about his experiences of working in a start-up ecosystem compared to a big organization.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Nitin Sethi, Indigo With HD Quality
Vlogs video | 449 views
How do you choose the right channel for your digital campaigns? Sumeet Singh, Chief Marketing Officer of Info Edge, tells us how choosing the right platform helps her brand engage with the right audiences.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Sumeet Singh, Info Edge With HD Quality
Vlogs video | 291 views
Shaji Varghese, Executive Director and Business Head, PNB Housing Finance Limited, outlines how the company has benefited with the adoption of digital technologies.
As per the ace marketer, one of the biggest advantages has been the delivery of services right at the customer's doorstep.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
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Watch HT Brand Leadership Series: Brand Masters ft. Shaji Varghese, PNB Housing & Finance With HD Quality
Vlogs video | 318 views
Several companies use CAE Software to predict the behaviour of products through engineering simulation software. Kaustubh Nande, Director - Marketing at MSC Software is part of the group that pioneered this software.
Hear his insights about the industry, the importance of catering to a customer's sentiments while marketing and his thoughts on where technology is taking us.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Kaustubh Nande, MSC Software With HD Quality
Vlogs video | 246 views
Not all purpose-driven marketing techniques are authentic, says independent marketer Vani Gupta Dandia.
They are authentic when they are tied to the brand's own purpose. Watch this video to know more.
Dandia is in conversation with Rajat Arora of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
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Vlogs video | 793 views
Prasad Rai, Vice President of Applications at Oracle delivers insights on Artificial Intelligence, what Oracle looks for when hiring and also, a little bit about what defines him. Interviewed by Priyanka Mehra.
Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com/brand_masters.html
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Watch HT Brand Leadership Series: Brand Masters ft. Prasad Rai, Oracle With HD Quality
Vlogs video | 252 views
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