HT Brand Leadership Series: Brand Masters ft. Smita Murarka, Amante, MAS Brands

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How has Amante been able to break through the decades of stereotyping that plagues the marketing of lingerie as a category? Smita Murarka, Head of Marketing at Amante, MAS Brands, tells Rajat Arora of HT Brand Studio the art of marketing a woman's product to the woman and how consumer behavior is rapidly evolving in this segment.

#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

More on http://brandleadership.hindustantimes.com

Hosted in partnership with DMA Asia. Radio Partner: Fever 104

MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

Watch HT Brand Leadership Series: Brand Masters ft. Smita Murarka, Amante, MAS Brands With HD Quality.

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    #HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

    More on http://brandleadership.hindustantimes.com

    Hosted in partnership with DMA Asia. Radio Partner: Fever 104

    MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

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