How has Amante been able to break through the decades of stereotyping that plagues the marketing of lingerie as a category? Smita Murarka, Head of Marketing at Amante, MAS Brands, tells Rajat Arora of HT Brand Studio the art of marketing a woman's product to the woman and how consumer behavior is rapidly evolving in this segment.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Smita Murarka, Amante, MAS Brands With HD Quality.
How has Amante been able to break through the decades of stereotyping that plagues the marketing of lingerie as a category? Smita Murarka, Head of Marketing at Amante, MAS Brands, tells Rajat Arora of HT Brand Studio the art of marketing a woman's product to the woman and how consumer behavior is rapidly evolving in this segment.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Smita Murarka, Amante, MAS Brands With HD Quality
Vlogs video | 276 views
Do marketing campaigns in India adequately capture the needs and aspirations of women?
Not really, says Rutu Mody-Kamdar, Founder and Managing Director of Jigsaw Brand Consultants, while highlighting how marketers continue to subject women to age-old stereotypes.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Rutu Mody-Kamdar, Jigsaw Brand Consultants With HD Quality
Vlogs video | 16691 views
Has brand communication in the digital era significantly changed?
It sure has, says Venkat Mallik, Co-founder and Chief Strategy Officer, Tidal7 Brand & Digital.
According to Mallik, the most important development has been the use of data by brands to create personalized experiences for consumers.
He is in conversation with Rajat Arora of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com.
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Venkat Mallik, Tidal7 Brand & Digital With HD Quality
Vlogs video | 919 views
Amit Bajaj, Content Strategy Lead- Nissan Motor Corp, tells us how new automotive brands can leverage the power of content to disrupt the industry today. Amit also gives us a sneak peek into his personal life-- which includes an ardent love for travelling.
Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com/brand_masters.html.
Hosted with DMA Asia.
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Amit Bajaj, Nissan Motor Corp. With HD Quality
Vlogs video | 299 views
Ever heard of the word 'storydoing'? It is what brands do to spread awareness about a cause.
Hear more about storydoing and cause-based marketing from Sudeep Narayan, Director-PR & Corporate Communications, Volvo Auto India.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Sudeep Narayan, Volvo Auto India With HD Quality
Vlogs video | 336 views
If you want your content to go viral, make sure that it has an element of surprise in it, says Gopa Menon, Executive Vice President, Isobar.
Menon also outlines how influencer marketing can have a huge impact on consumers.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted by HT Brand Studio and DMA Asia. Radio Partner: Fever 104 FM
MUSIC Courtesy: PAJAMA | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Gopa Menon, Isobar With HD Quality
Vlogs video | 293 views
One of the biggest challenges in the financial services sector is that brands often market mutual funds as short-term products, when, in fact, they are long-term ones.
Hear more about it from Balaji Vaidyanathan, Marketing Director, Franklin Templeton Investments Limited. Vaidyanathan also highlights why the awareness level about mutual funds is still low in the country.
He's in conversation with Priyanka Mehra, Director Marketing and Communications, Havas Group India.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Balaji Vaidyanathan With HD Quality
Vlogs video | 455 views
Shankar Jadhav, Managing Director, BSE Investments Ltd, outlines how trust is built in the financial services sector.
He also talks about the ways in which BSE Investments uses digital technologies to interact with consumers.
Jadhav is in conversation with Rajat Arora of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com.
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Shankar Jadhav, BSE India With HD Quality
Vlogs video | 470 views
Karthik Nagarajan, Chief Content Officer at Wavemaker tells us how brands can leverage the potential of influencers to create sustainable campaigns over a long period. He also explains how the true power of advocacy and native advertising lies between campaigns, in keeping the buzz and momentum going.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes....
Hosted with DMA Asia.
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Karthik Nagarajan, Wavemaker With HD Quality
Vlogs video | 250 views
What are the things that brands must do to make viral video campaigns? Can 'viral video' even be called a category? Watch this deconstruction of the state of video campaigning by ixigo's Vice President of Content Marketing, Aashish Chopra.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Aashish Chopra, ixigo With HD Quality
Vlogs video | 323 views
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SAMARPAN is an ode to the dedicated team of ASHI, Haryana and Ashiana Children's Home, as they mark their Golden Jubilee this year in 2019. Available in Hindi and English Subtitles.
Watch the full film 'SAMARPAN' online on
- Rolling Frames Entertainment - (https://rfetv.in)
- VEBLR - (https://veblr.com/)
- ASHI, Haryana's website - https://ashi-haryana.org/
About ASHI, Haryana:
Association for Social Health in India (ASHI) is a Voluntary and Social Organization aiming at challenging those conditions that lead to exploitation of women and children for anti-social purposes by providing shelter for Destitute & Orphan children and arranging for their education, vocational training and rehabilitation are one of the Association’s main activities. The Governor of Haryana, their Chief Patron, visits the Home once a year to encourage and bless the children.
All Rights Reserved - Pinaka Mediaworks LLP - 2019
Produced by: Association of Social Health in India (Haryana State Branch), Pinaka Mediaworks & Rolling Frames Entertainment.
Director: Ojaswwee Sharma
Production House - Pinaka Mediaworks LLP
- Associate Director: Rohit Kumar
- Editor: Bhasker Pandey
- Cinematography Team:
Raman Kumar
Harjas Singh Marwah
Surinder Singh
- Subtitles: Diveeja Sharma
For Pinaka Mediaworks LLP (India)
- Co-founder & CFO: Sunil Sharma
- Brand Communication Head: Diveeja Sharma
- Head of Post Production: Bhasker Pandey
- Legal Advisor: Vishal Taneja
Kids video | 570450 views
SAMARPAN is an ode to the dedicated team of ASHI, Haryana and Ashiana Children's Home, as they mark their Golden Jubilee this year in 2019. Available in Hindi and English Subtitles.
Watch the full film 'SAMARPAN' online on
- Rolling Frames Entertainment - (https://rfetv.in)
- VEBLR - (https://veblr.com/)
- ASHI, Haryana's website - https://ashi-haryana.org/
About ASHI, Haryana:
Association for Social Health in India (ASHI) is a Voluntary and Social Organization aiming at challenging those conditions that lead to exploitation of women and children for anti-social purposes by providing shelter for Destitute & Orphan children and arranging for their education, vocational training and rehabilitation are one of the Association’s main activities. The Governor of Haryana, their Chief Patron, visits the Home once a year to encourage and bless the children.
All Rights Reserved - Pinaka Mediaworks LLP - 2019
Produced by: Association of Social Health in India (Haryana State Branch), Pinaka Mediaworks & Rolling Frames Entertainment.
Director: Ojaswwee Sharma
Production House - Pinaka Mediaworks LLP
- Associate Director: Rohit Kumar
- Editor: Bhasker Pandey
- Cinematography Team:
Raman Kumar
Harjas Singh Marwah
Surinder Singh
- Subtitles: Diveeja Sharma
For Pinaka Mediaworks LLP (India)
- Co-founder & CFO: Sunil Sharma
- Brand Communication Head: Diveeja Sharma
- Head of Post Production: Bhasker Pandey
- Legal Advisor: Vishal Taneja
Kids video | 107226 views
SAMARPAN is an ode to the dedicated team of ASHI, Haryana and Ashiana Children's Home, as they mark their Golden Jubilee this year in 2019. Available in Hindi and English Subtitles.
Watch the full film 'SAMARPAN' online on
- Rolling Frames Entertainment - (https://rfetv.in)
- VEBLR - (https://veblr.com/)
- ASHI, Haryana's website - https://ashi-haryana.org/
About ASHI, Haryana:
Association for Social Health in India (ASHI) is a Voluntary and Social Organization aiming at challenging those conditions that lead to exploitation of women and children for anti-social purposes by providing shelter for Destitute & Orphan children and arranging for their education, vocational training and rehabilitation are one of the Association’s main activities. The Governor of Haryana, their Chief Patron, visits the Home once a year to encourage and bless the children.
All Rights Reserved - Pinaka Mediaworks LLP - 2019
Produced by: Association of Social Health in India (Haryana State Branch), Pinaka Mediaworks & Rolling Frames Entertainment.
Director: Ojaswwee Sharma
Production House - Pinaka Mediaworks LLP
- Associate Director: Rohit Kumar
- Editor: Bhasker Pandey
- Cinematography Team:
Raman Kumar
Harjas Singh Marwah
Surinder Singh
- Subtitles: Diveeja Sharma
For Pinaka Mediaworks LLP (India)
- Co-founder & CFO: Sunil Sharma
- Brand Communication Head: Diveeja Sharma
- Head of Post Production: Bhasker Pandey
- Legal Advisor: Vishal Taneja
Kids video | 107507 views
SAMARPAN is an ode to the dedicated team of ASHI, Haryana and Ashiana Children's Home, as they mark their Golden Jubilee this year in 2019. Available in Hindi and English Subtitles.
Watch the full film 'SAMARPAN' online on
- Rolling Frames Entertainment - (https://rfetv.in)
- VEBLR - (https://veblr.com/)
- ASHI, Haryana's website - https://ashi-haryana.org/
About ASHI, Haryana:
Association for Social Health in India (ASHI) is a Voluntary and Social Organization aiming at challenging those conditions that lead to exploitation of women and children for anti-social purposes by providing shelter for Destitute & Orphan children and arranging for their education, vocational training and rehabilitation are one of the Association’s main activities. The Governor of Haryana, their Chief Patron, visits the Home once a year to encourage and bless the children.
All Rights Reserved - Pinaka Mediaworks LLP - 2019
Produced by: Association of Social Health in India (Haryana State Branch), Pinaka Mediaworks & Rolling Frames Entertainment.
Director: Ojaswwee Sharma
Production House - Pinaka Mediaworks LLP
- Associate Director: Rohit Kumar
- Editor: Bhasker Pandey
- Cinematography Team:
Raman Kumar
Harjas Singh Marwah
Surinder Singh
- Subtitles: Diveeja Sharma
For Pinaka Mediaworks LLP (India)
- Co-founder & CFO: Sunil Sharma
- Brand Communication Head: Diveeja Sharma
- Head of Post Production: Bhasker Pandey
- Legal Advisor: Vishal Taneja
Kids video | 35208 views
SAMARPAN is an ode to the dedicated team of ASHI, Haryana and Ashiana Children's Home, as they mark their Golden Jubilee this year in 2019. Available in Hindi and English Subtitles.
Watch the full film 'SAMARPAN' online on
- Rolling Frames Entertainment - (https://rfetv.in)
- VEBLR - (https://veblr.com/)
- ASHI, Haryana's website - https://ashi-haryana.org/
About ASHI, Haryana:
Association for Social Health in India (ASHI) is a Voluntary and Social Organization aiming at challenging those conditions that lead to exploitation of women and children for anti-social purposes by providing shelter for Destitute & Orphan children and arranging for their education, vocational training and rehabilitation are one of the Association’s main activities. The Governor of Haryana, their Chief Patron, visits the Home once a year to encourage and bless the children.
All Rights Reserved - Pinaka Mediaworks LLP - 2019
Produced by: Association of Social Health in India (Haryana State Branch), Pinaka Mediaworks & Rolling Frames Entertainment.
Director: Ojaswwee Sharma
Production House - Pinaka Mediaworks LLP
- Associate Director: Rohit Kumar
- Editor: Bhasker Pandey
- Cinematography Team:
Raman Kumar
Harjas Singh Marwah
Surinder Singh
- Subtitles: Diveeja Sharma
For Pinaka Mediaworks LLP (India)
- Co-founder & CFO: Sunil Sharma
- Brand Communication Head: Diveeja Sharma
- Head of Post Production: Bhasker Pandey
- Legal Advisor: Vishal Taneja
Kids video | 85691 views
SAMARPAN is an ode to the dedicated team of ASHI, Haryana and Ashiana Children's Home, as they mark their Golden Jubilee this year in 2019. Available in Hindi and English Subtitles.
Watch the full film 'SAMARPAN' online on
- Rolling Frames Entertainment - (https://rfetv.in)
- VEBLR - (https://veblr.com/)
- ASHI, Haryana's website - https://ashi-haryana.org/
About ASHI, Haryana:
Association for Social Health in India (ASHI) is a Voluntary and Social Organization aiming at challenging those conditions that lead to exploitation of women and children for anti-social purposes by providing shelter for Destitute & Orphan children and arranging for their education, vocational training and rehabilitation are one of the Association’s main activities. The Governor of Haryana, their Chief Patron, visits the Home once a year to encourage and bless the children.
All Rights Reserved - Pinaka Mediaworks LLP - 2019
Produced by: Association of Social Health in India (Haryana State Branch), Pinaka Mediaworks & Rolling Frames Entertainment.
Director: Ojaswwee Sharma
Production House - Pinaka Mediaworks LLP
- Associate Director: Rohit Kumar
- Editor: Bhasker Pandey
- Cinematography Team:
Raman Kumar
Harjas Singh Marwah
Surinder Singh
- Subtitles: Diveeja Sharma
For Pinaka Mediaworks LLP (India)
- Co-founder & CFO: Sunil Sharma
- Brand Communication Head: Diveeja Sharma
- Head of Post Production: Bhasker Pandey
- Legal Advisor: Vishal Taneja
Kids video | 57201 views