The massive rural population of India takes pride in its local languages, so it only makes sense to create content that caters to them.
Divya Dixit, Senior VP and Head of Marketing at ALTBalaji, gives us the low-down on how OTT platforms can tap this massive potential in order to grow.
She is in conversation with Priyanka Mehra, Director- Marketing and Communications, Havas Group India.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Divya Dixit, ALTBalaji With HD Quality.
The massive rural population of India takes pride in its local languages, so it only makes sense to create content that caters to them.
Divya Dixit, Senior VP and Head of Marketing at ALTBalaji, gives us the low-down on how OTT platforms can tap this massive potential in order to grow.
She is in conversation with Priyanka Mehra, Director- Marketing and Communications, Havas Group India.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Divya Dixit, ALTBalaji With HD Quality
Vlogs video | 445 views
Do marketing campaigns in India adequately capture the needs and aspirations of women?
Not really, says Rutu Mody-Kamdar, Founder and Managing Director of Jigsaw Brand Consultants, while highlighting how marketers continue to subject women to age-old stereotypes.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Vlogs video | 16714 views
Has brand communication in the digital era significantly changed?
It sure has, says Venkat Mallik, Co-founder and Chief Strategy Officer, Tidal7 Brand & Digital.
According to Mallik, the most important development has been the use of data by brands to create personalized experiences for consumers.
He is in conversation with Rajat Arora of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com.
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
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Watch HT Brand Leadership Series: Brand Masters ft. Venkat Mallik, Tidal7 Brand & Digital With HD Quality
Vlogs video | 946 views
Kedar Apte, Vice President- Marketing at Castrol India, talks about his views on India's current sports boom, how Castrol listens to its audiences and also how he likes to unwind. Hosted by Priyanka Mehra.
Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com/brand_masters.html
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Watch HT Brand Leadership Series: Brand Masters ft. Kedar Apte, Castrol India With HD Quality
Vlogs video | 369 views
Did you know that the average tenure of CMOs is on a decline?
Nikhil Rastogi, Director-Marketing and Digital Sales, Citibank, tells you more about this. He also highlights some of the skills that the new-age CMO should possess.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes...
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Watch HT Brand Leadership Series: Brand Masters ft. Nikhil Rastogi, Citibank With HD Quality
Vlogs video | 265 views
When we think of women-centric digital content platforms in India, POPxo is one brand that immediately stands out from the rest. The fact that it has nearly 39 million users across all its platforms is indeed testament to its massive popularity.
Hear more about the journey of POPxo from its founder and CEO, Priyanka Gill.
She's in conversation with Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Priyanka Gill, POPxo With HD Quality
Vlogs video | 287 views
The transition to parenthood is often riddled with challenges. However, with the help of online parenting portals such as Parentune, people are finding it easier to tackle the obstacles.
Hear more about the journey of Parentune from its Co-founder CEO, Nitin Pandey.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Vlogs video | 323 views
How does a brand stay ahead of an audience that stays ahead of the market? Rajshree Bakshi, Senior VP- Marketing, Reliance Industries Limited breaks down the best practices that a brand can follow to keep reinventing itself, make the workplace more conducive for women, and adapt to changing technologies.
She is in conversation with Priyanka Mehra, Director- Marketing and Communications, Havas Group India.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
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Watch HT Brand Leadership Series: Brand Masters ft. Rajshree Bakshi, Reliance Industries Limited With HD Quality
Vlogs video | 70111 views
How can brands better leverage social media?
Kanika Mittal, Business Head, Twitter, explains. According to her, they should be a part of the conversations that take place on the platform on key occasions, be it IPL or International Yoga Day.
Mittal is in a discussion with Rajat Arora of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
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Watch HT Brand Leadership Series: Brand Masters ft. Kanika Mittal, Twitter India With HD Quality
Vlogs video | 320 views
Ajay Kaul, Chief Digital Officer of Mahindra Holidays & Resorts talks to HT Brand Studio's Roudra Bhattacharya about how content drives customer acquisition and how Mahindra Holidays uses data to drive retention and customer loyalty.
This interview was shot during the DMA Asia Annual Echo Awards in Mumbai in September 2018.
Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com/brand_masters.html
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Watch HT Brand Leadership Series: Brand Masters feat. Ajay Kaul, Mahindra Holiday & Resorts With HD Quality
Vlogs video | 526 views
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