Women today are not just looking to buy the benefits of a product; they are also looking to buy the character or the purpose that the brand espouses, says Pankaj Duhan, Chief Marketing Officer, Reckitt Benckiser-South Asia Health.
Watch this interview to know how brands can better understand the needs and preferences of the modern Indian woman.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Pankaj Duhan, Reckitt Benckiser With HD Quality.
Women today are not just looking to buy the benefits of a product; they are also looking to buy the character or the purpose that the brand espouses, says Pankaj Duhan, Chief Marketing Officer, Reckitt Benckiser-South Asia Health.
Watch this interview to know how brands can better understand the needs and preferences of the modern Indian woman.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Pankaj Duhan, Reckitt Benckiser With HD Quality
Vlogs video | 253 views
Hindustan Foods to acquire Reckitt Benckiser’s pharma unit #shorts
Technology video | 47 views
The mobile handset industry in India is extremely cluttered. In such a scenario, how does a brand like Panasonic set itself apart?
Pankaj Rana, Divisional Head - Mobility Sales Division, Panasonic, sheds light on the matter.
Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com/brand_masters.html.
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Vlogs video | 224 views
Of the many millennial-centric campaigns today, one that particularly stands out is HDFC Life's #YoungAndResponsible.
Hear more about it from Pankaj Gupta, Chief Marketing Officer & Head, Strategic Alliances, Credit Life, Speciality Sales & Government Business, HDFC Life Insurance.
Gupta also talks about the traits of digitally-savvy consumers, and what they expect from financial services brands when they make transactions or purchase decisions online.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia
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Watch HT Brand Leadership Series: Brand Masters ft. Pankaj Gupta, HDFC Life Insurance With HD Quality
Vlogs video | 287 views
Do marketing campaigns in India adequately capture the needs and aspirations of women?
Not really, says Rutu Mody-Kamdar, Founder and Managing Director of Jigsaw Brand Consultants, while highlighting how marketers continue to subject women to age-old stereotypes.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
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Watch HT Brand Leadership Series: Brand Masters ft. Rutu Mody-Kamdar, Jigsaw Brand Consultants With HD Quality
Vlogs video | 16626 views
Has brand communication in the digital era significantly changed?
It sure has, says Venkat Mallik, Co-founder and Chief Strategy Officer, Tidal7 Brand & Digital.
According to Mallik, the most important development has been the use of data by brands to create personalized experiences for consumers.
He is in conversation with Rajat Arora of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com.
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
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Vlogs video | 790 views
Ajay Kaul, Chief Digital Officer of Mahindra Holidays & Resorts talks to HT Brand Studio's Roudra Bhattacharya about how content drives customer acquisition and how Mahindra Holidays uses data to drive retention and customer loyalty.
This interview was shot during the DMA Asia Annual Echo Awards in Mumbai in September 2018.
Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com/brand_masters.html
Hosted with DMA Asia
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Vlogs video | 443 views
Today, India is at the forefront of fintech innovation, says Daman Soni, CMO, Wecash.
To know more about what's happening in this sector, tune in to this interview.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted with DMA Asia. Radio Partner: Fever 104
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Watch HT Brand Leadership Series: Brand Masters ft. Daman Soni, WeCash With HD Quality
Vlogs video | 253 views
Tata Global Beverages' Global Media Lead Sonia Serrao talks of how content marketing on digital platforms gives brands a great opportunity to experiment. As a two-way medium, it allows brand to first measure the response before taking campaigns live on TV or print.
She's in conversation with Roudra Bhattacharya, Lead, HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted by HT Brand Studio and DMA Asia. Radio Partner: Fever 104 FM
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Vlogs video | 223 views
Today, a lot of content is held back due to the fear of backlash, says Agnello Dias, Creative Chairman, Dentsu Aegis Network, and Co-founder, Taproot Dentsu.
The leading advertising professional also highlights how brands should ride the wave of important events happening in the country.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange Partner: BSE
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Watch HT Brand Leadership Series: Brand Masters ft. Agnello Dias, Dentsu Aegis Network With HD Quality
Vlogs video | 220 views
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ਕਰਵਾ ਚੌਥ ਤੋਂ 1 ਦਿਨ ਪਹਿਲਾਂ ਪਟਿਆਲਾ ਦੇ ਬਾਜ਼ਾਰਾ 'ਚ ਸੁਹਾਗਣਾ ਦੇ ਹੱਥਾਂ 'ਤੇ ਮਹਿੰਦੀ ਲਗਾਉਣ ਦੀਆਂ ਲੱਗੀਆਂ ਰੌਣਕਾਂ
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ਅਬੋਹਰ 'ਚ ਬੱਚੇ ਨੂੰ ਕੋਬਰਾ ਨੇ ਡੰਗਿਆ, ਪਰਿਵਾਰ ਬੱਚਾ ਤੇ ਸੱਪ ਨੂੰ ਲੈ ਕੇ ਪਹੁੰਚੇ ਹਸਪਤਾਲ
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Canada, America ਤੇ U.K ਨੂੰ ਛੱਡ Germany ਕਿਉਂ ਜਾਣ ਲੱਗੇ ਲੋਕ! ਜਾਣੋ ਪੂਰੀ ਕਹਾਣੀ
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ਕਰਵਾ ਚੌਥ ਵਾਲੇ ਦਿਨ ਕਿਹੜੀਆਂ ਗੱਲਾਂ ਦਾ ਰੱਖਿਆ ਜਾਵੇ ਖਾਸ ਧਿਆਨ, ਕਿਉਂ ਕਥਾ ਸੁਣਨੀ ਹੈ ਜਰੂਰੀ, ਜਾਣੋ
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News video | 232 views
#punjab #punjabinews #newsupdate #latestnews #todaynews #punjabnews #dainiksavera
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'Dogs bark only for sometime' Nyra Banerjee on breakup news with Nishant Malkani #biggboss18
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'Nishant forced me to go to Bigg Boss 18' - Nyra Banerjee #shorts #biggboss18
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Chum Darang shows her excitement to meet Salman Khan on Bigg Boss 18. #shorts
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'Want to play Rocky's role in KGF female version' says #shehnaazgill #shorts #yash
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“People call us Momo, Corona” - Bigg Boss 18 contestant Chum Darang on discrimination #biggboss18
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Nyra Banerjee on struggles as an actor in the Indian Television Industry #biggboss18 #nyrabanerjee
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