Tata Global Beverages' Global Media Lead Sonia Serrao talks of how content marketing on digital platforms gives brands a great opportunity to experiment. As a two-way medium, it allows brand to first measure the response before taking campaigns live on TV or print.
She's in conversation with Roudra Bhattacharya, Lead, HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted by HT Brand Studio and DMA Asia. Radio Partner: Fever 104 FM
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Watch HT Brand Leadership Series: Brand Masters ft. Sonia Serrao, Tata Global Beverages With HD Quality.
Tata Global Beverages' Global Media Lead Sonia Serrao talks of how content marketing on digital platforms gives brands a great opportunity to experiment. As a two-way medium, it allows brand to first measure the response before taking campaigns live on TV or print.
She's in conversation with Roudra Bhattacharya, Lead, HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted by HT Brand Studio and DMA Asia. Radio Partner: Fever 104 FM
MUSIC Courtesy: PAJAMA | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Sonia Serrao, Tata Global Beverages With HD Quality
Vlogs video | 191 views
Tata Tea's 'Jaago Re' campaign effectively raised awareness about various social issues. Hear more from Mahesh Israni, Business Head - New Ventures at Tata Global Beverages Limited. He is also full of insights about marketing tips and how to use the various digital media to speak to, rather than at, the customer.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Mahesh Israni, Tata Global Beverages Limited With HD Quality
Vlogs video | 81658 views
Megha Tata, COO of BTVI, talks about measuring digital marketing metrics, BTVI's journey as well as her journey in the media industry.
Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com/brand_masters.html
Hosted with DMA Asia
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Watch HT Brand Leadership Series: Brand Masters ft. Megha Tata, BTVI With HD Quality
Vlogs video | 274 views
One of the biggest advantages of digital marketing channels is that they allow brands to have two-way conversations with consumers.
As a result, companies can know their customers better, as well as create greater engagement with them.
To know more, tune in to this interview. Sagar Boke, Head of Marketing and Business Head-Spices, Tata Chemicals, tells us how digital marketing strategies can prove beneficial to marketers.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Sagar Boke, Tata Chemicals With HD Quality
Vlogs video | 246 views
Do marketing campaigns in India adequately capture the needs and aspirations of women?
Not really, says Rutu Mody-Kamdar, Founder and Managing Director of Jigsaw Brand Consultants, while highlighting how marketers continue to subject women to age-old stereotypes.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Rutu Mody-Kamdar, Jigsaw Brand Consultants With HD Quality
Vlogs video | 16558 views
Has brand communication in the digital era significantly changed?
It sure has, says Venkat Mallik, Co-founder and Chief Strategy Officer, Tidal7 Brand & Digital.
According to Mallik, the most important development has been the use of data by brands to create personalized experiences for consumers.
He is in conversation with Rajat Arora of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com.
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Venkat Mallik, Tidal7 Brand & Digital With HD Quality
Vlogs video | 612 views
Artificial Intelligence (AI) is a buzzword in almost all industries today. But how exactly do marketers benefit from it? Is it true that AI may replace jobs? What are some of the skills marketers can't ignore today? And how can we make the industry more diverse and gender-sensitive? Jodie Sangster, CMO Liaison Lead, IBM Watson, answers all these questions and more as an HT #BrandMaster.
Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com/brand_masters.html
Hosted with DMA Asia
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Watch HT Brand Leadership Series: Brand Masters ft. Jodie Sangster, IBM With HD Quality
Vlogs video | 257 views
How does a brand simplify a product that otherwise appears complex to consumers?
Take a cue from Punit Dharamsi, Vice President-Marketing and Investor Education, AMFI, who talks about the strategies adopted by the Association to explain mutual funds to the public.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Punit Dharamsi, AMFI With HD Quality
Vlogs video | 332 views
Unlike other countries, insurance in India is viewed as just another investment tool, and not as a means of protection, says Anjali Malhotra Nanda, Chief Customer, Marketing and Digital Officer, Aviva India.
Watch this interview to know more about the state of insurance penetration in India, especially in today's digital age.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Anjali Malhotra Nanda, Aviva Insurance With HD Quality
Vlogs video | 215 views
Shaji Varghese, Executive Director and Business Head, PNB Housing Finance Limited, outlines how the company has benefited with the adoption of digital technologies.
As per the ace marketer, one of the biggest advantages has been the delivery of services right at the customer's doorstep.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Shaji Varghese, PNB Housing & Finance With HD Quality
Vlogs video | 230 views
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