HT Brand Leadership Series: Brand Masters ft. Gopa Menon, Isobar

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If you want your content to go viral, make sure that it has an element of surprise in it, says Gopa Menon, Executive Vice President, Isobar.

Menon also outlines how influencer marketing can have a huge impact on consumers.

#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

More on http://brandleadership.hindustantimes.com

Hosted by HT Brand Studio and DMA Asia. Radio Partner: Fever 104 FM

MUSIC Courtesy: PAJAMA | JCRZ (https://jcrz.bandcamp.com/)

Watch HT Brand Leadership Series: Brand Masters ft. Gopa Menon, Isobar With HD Quality.

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