If you want your content to go viral, make sure that it has an element of surprise in it, says Gopa Menon, Executive Vice President, Isobar.
Menon also outlines how influencer marketing can have a huge impact on consumers.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted by HT Brand Studio and DMA Asia. Radio Partner: Fever 104 FM
MUSIC Courtesy: PAJAMA | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Gopa Menon, Isobar With HD Quality.
If you want your content to go viral, make sure that it has an element of surprise in it, says Gopa Menon, Executive Vice President, Isobar.
Menon also outlines how influencer marketing can have a huge impact on consumers.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted by HT Brand Studio and DMA Asia. Radio Partner: Fever 104 FM
MUSIC Courtesy: PAJAMA | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Gopa Menon, Isobar With HD Quality
Vlogs video | 293 views
Shamsuddin 'Shams' Jasani, Group MD, Isobar South Asia, reveals the best practices for influencer marketing, the role that Voice will play in the future and also, his life mantra in this chat with Priyanka Mehra.
Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com/brand_masters.html
Hosted with DMA Asia
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Shams Jasani, Isobar With HD Quality
Vlogs video | 314 views
Do marketing campaigns in India adequately capture the needs and aspirations of women?
Not really, says Rutu Mody-Kamdar, Founder and Managing Director of Jigsaw Brand Consultants, while highlighting how marketers continue to subject women to age-old stereotypes.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Rutu Mody-Kamdar, Jigsaw Brand Consultants With HD Quality
Vlogs video | 16691 views
Has brand communication in the digital era significantly changed?
It sure has, says Venkat Mallik, Co-founder and Chief Strategy Officer, Tidal7 Brand & Digital.
According to Mallik, the most important development has been the use of data by brands to create personalized experiences for consumers.
He is in conversation with Rajat Arora of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com.
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Venkat Mallik, Tidal7 Brand & Digital With HD Quality
Vlogs video | 920 views
Artificial Intelligence and voice-enabled technology will go a long way in empowering the world, says KV Sridhar aka Pops, Founder and Chief Creative Officer, HyperCollective.
The global advertising icon also sheds light on how brands can leverage technology to customize regional content.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. KV 'Pops' Sridhar, Hyper Collective With HD Quality
Vlogs video | 258 views
Video is the marketing buzzword of today, but what does a brand do to go beyond the realm of video content? Praveen Rao, General Manager & SVP of Censhare gives us his insights on marketing beyond video content in this chat with Priyanka Mehra.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Praveen Rao, Censhare With HD Quality
Vlogs video | 297 views
Consumers often tend to overlook the importance of health insurance, says Anika Agarwal, Senior Vice President and Head-Marketing, Digital and Direct Sales, Max Bupa Health Insurance.
She, however, tells us what the company is doing to change that--particularly in reference to educating people about opting for a policy at the right time.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Anika Agarwal, Max Bupa Health Insurance With HD Quality
Vlogs video | 343 views
'Good advertising drives attention, great content marketing drives motivation'. With this philosophy in mind, Roshni Das, Director- Marketing at Intel India strives to motivate businesses to embrace technology.
In this interview, she touches upon the best digital marketing trends to follow, Intel's growing involvement in the gaming segment and how to use social media connectivity to a brand's advantage.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Roshni Das, Intel India With HD Quality
Vlogs video | 550 views
'Me time' now means 'screen time' on the mobile phone, says Amer Jaleel, Group CCO & Chairman of the Mullenlowe Lintas Group.
In a candid chat with Rajat Arora of HT Brand Studio, the veteran advertising professional also delivers insights into 'responsible' communication by brands.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever FM.
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Amer Jaleel, MullenLowe Lintas Group With HD Quality
Vlogs video | 433 views
The Honda Activa practically led a scooter revolution across India.
Hear more about it from Yadvinder Singh Guleria, Senior Vice President- Sales and Marketing, Honda Motorcycle & Scooter. The ace marketer also talks about what the brand is doing in terms of venturing into rural markets.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Yadvinder Singh Guleria, Honda With HD Quality
Vlogs video | 276 views
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