OTT platforms are increasingly betting big on regional content. According to Manav Sethi, Group CMO of Eros International PLC, it's because audiences love stories that capture the nuances of their respective cultures.

To know more, tune into this interview.

Sethi is in conversation with Priyanka Mehra, Director- Marketing and Communications, Havas Group India.

#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

More on http://brandleadership.hindustantimes.com

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Watch HT Brand Leadership Series: Brand Masters ft. Manav Sethi, Eros International PLC With HD Quality.