HT Brand Leadership Series: Brand Masters ft. Maneesh Mittal, Shoppers Stop

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E-commerce has brought about a radical change in consumer behaviour, says Maneesh Mittal, Chief Omnichannel, Shoppers Stop.

Mittal also discusses the differences between omni-channel and multi-channel customer strategies, and the role of content in customer journey.

#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

More on http://brandleadership.hindustantimes.com

Hosted in partnership with DMA Asia. Radio Partner: Fever 104

MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

Watch HT Brand Leadership Series: Brand Masters ft. Maneesh Mittal, Shoppers Stop With HD Quality.

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    More on http://brandleadership.hindustantimes.com

    Hosted in partnership with DMA Asia. Radio Partner: Fever 104

    MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

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