You can't create viral content from day one, says Rachit Hirani, founder of MotorOctane.
Hirani also highlights how an influencer should not only think from the perspective of a brand, but also that of the audience.
He is in conversation with Zinia Bhattacharya of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Rachit Hirani, MotorOctane With HD Quality.
You can't create viral content from day one, says Rachit Hirani, founder of MotorOctane.
Hirani also highlights how an influencer should not only think from the perspective of a brand, but also that of the audience.
He is in conversation with Zinia Bhattacharya of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Follow us on Twitter at https://twitter.com/HtBrandStudio and LinkedIn at https://www.linkedin.com/company/13199283.
Watch HT Brand Leadership Series: Brand Masters ft. Rachit Hirani, MotorOctane With HD Quality
Vlogs video | 1181 views
How do you drive market share in the age of millennials?
Let Rachit Hirani, founder of MotorOctane, explain it to you in the 14th edition of #HTBrandStudioLive.
The episode will be held on June 11. You can catch all the action on our Facebook page.
The other leaders who will feature in this chapter are Navin Khemka (MediaCom), Pallavi Singh (MG Motor), Sunil Gupta (Avis India) and Bishwajeet Samal (Volkswagen Passenger Cars).
More at http://brandleadership.hindustantimes.com/
Hosted by HT Brand Studio and DMA Asia. Radio partner: Fever FM.
Watch Brand Studio Live Episode 14: Sneak Peek with Rachit Hirani With HD Quality
Vlogs video | 676 views
Do marketing campaigns in India adequately capture the needs and aspirations of women?
Not really, says Rutu Mody-Kamdar, Founder and Managing Director of Jigsaw Brand Consultants, while highlighting how marketers continue to subject women to age-old stereotypes.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Rutu Mody-Kamdar, Jigsaw Brand Consultants With HD Quality
Vlogs video | 16626 views
Has brand communication in the digital era significantly changed?
It sure has, says Venkat Mallik, Co-founder and Chief Strategy Officer, Tidal7 Brand & Digital.
According to Mallik, the most important development has been the use of data by brands to create personalized experiences for consumers.
He is in conversation with Rajat Arora of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com.
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Venkat Mallik, Tidal7 Brand & Digital With HD Quality
Vlogs video | 790 views
Vishal Chinchankar, Chief Digital Officer, Madison, tells us how brands today can leverage data to tell better stories across multiple touch points. He also outlines a few paradigm shifts in the field of marketing.
Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com/brand_masters.html.
Hosted with DMA Asia.
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Vishal Chinchankar, Madison With HD Quality
Vlogs video | 231 views
Ever wondered how technology is shaping the event management industry?
Sandeep Nagpal, Vice President and Head of Marketing, Cvent, highlights some exciting trends.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted with DMA Asia. Radio Partner: Fever 104
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Watch HT Brand Leadership Series: Brand Masters ft. Sandeep Nagpal, Cvent With HD Quality
Vlogs video | 240 views
A study conducted by the Centre for Science and Environment last year indicated that lifestyle diseases are the biggest killers in India.
In such a scenario, how is a brand like Fitbit ensuring that people stay on top of their fitness goals? Alok Shankar, Country General Manager, Fitbit, briefs us on the same.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Alok Shankar, Fitbit With HD Quality
Vlogs video | 264 views
Of the many millennial-centric campaigns today, one that particularly stands out is HDFC Life's #YoungAndResponsible.
Hear more about it from Pankaj Gupta, Chief Marketing Officer & Head, Strategic Alliances, Credit Life, Speciality Sales & Government Business, HDFC Life Insurance.
Gupta also talks about the traits of digitally-savvy consumers, and what they expect from financial services brands when they make transactions or purchase decisions online.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Pankaj Gupta, HDFC Life Insurance With HD Quality
Vlogs video | 287 views
The prestigious CFA Institute has members from all around the globe. Hear the India Country Head Vidhu Shekhar talk about the institute, the salient features of its membership and how digitisation is changing the way members interact with each other.
He is in conversation with HT Brand Studio's lead, Roudra Bhattacharya.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com/brand-masters/
Hosted by HT Brand Studio and DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Vidhu Shekhar, CFA Institute India With HD Quality
Vlogs video | 265 views
Bishwajeet Samal, Head of Marketing, Volkswagen Passenger Cars, gets talking on the importance of influencer marketing and why brands in India should take regional content more seriously.
He also highlights how his brand intends to engage with young audiences.
Samal is in conversation with Roudra Bhattacharya of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Follow us on Twitter at https://twitter.com/HtBrandStudio and LinkedIn at https://www.linkedin.com/company/13199283.
Watch HT Brand Leadership Series: Brand Masters ft. Bishwajeet Samal, Volkswagen With HD Quality
Vlogs video | 426 views
Check out the video to know more.
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