Artificial Intelligence (AI) is a buzzword in almost all industries today. But how exactly do marketers benefit from it? Is it true that AI may replace jobs? What are some of the skills marketers can't ignore today? And how can we make the industry more diverse and gender-sensitive? Jodie Sangster, CMO Liaison Lead, IBM Watson, answers all these questions and more as an HT #BrandMaster.
Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com/brand_masters.html
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Watch HT Brand Leadership Series: Brand Masters ft. Jodie Sangster, IBM With HD Quality.
Artificial Intelligence (AI) is a buzzword in almost all industries today. But how exactly do marketers benefit from it? Is it true that AI may replace jobs? What are some of the skills marketers can't ignore today? And how can we make the industry more diverse and gender-sensitive? Jodie Sangster, CMO Liaison Lead, IBM Watson, answers all these questions and more as an HT #BrandMaster.
Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com/brand_masters.html
Hosted with DMA Asia
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Jodie Sangster, IBM With HD Quality
Vlogs video | 326 views
Ever wondered how Artificial Intelligence (AI) can be used to decode consumer behaviour?
Hear it from Jodie Sangster, CMO Liaison Lead, IBM Watson, who outlines how AI has made it simple for marketers to know their customers better.
She's in conversation with Rameet Arora, COO and Head of Digital Brands, HT Digital Streams.
#HTBrandStudioLive features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes...
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Watch Brand Studio Live Snippet: Jodie Sangster in Episode 1 With HD Quality
Vlogs video | 360 views
Do marketing campaigns in India adequately capture the needs and aspirations of women?
Not really, says Rutu Mody-Kamdar, Founder and Managing Director of Jigsaw Brand Consultants, while highlighting how marketers continue to subject women to age-old stereotypes.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Rutu Mody-Kamdar, Jigsaw Brand Consultants With HD Quality
Vlogs video | 16714 views
Has brand communication in the digital era significantly changed?
It sure has, says Venkat Mallik, Co-founder and Chief Strategy Officer, Tidal7 Brand & Digital.
According to Mallik, the most important development has been the use of data by brands to create personalized experiences for consumers.
He is in conversation with Rajat Arora of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com.
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Watch HT Brand Leadership Series: Brand Masters ft. Venkat Mallik, Tidal7 Brand & Digital With HD Quality
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Pallavi Singh, Head of Marketing, MG Motor India gets candid with host Priyanka Mehra about her unusual ways of unwinding, how MG Motor leverages technology for its marketing strategies and how they plan on bringing back the romance in advertising.
Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com/brand_masters.html
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Watch HT Brand Leadership Series: Brand Masters ft. Pallavi Singh, MG Motor India With HD Quality
Vlogs video | 335 views
What can consumers look forward to in the luxury bath segment?
Hear it from Manish Bhatia, President and Chief, Bath Products and Furniture Fittings Business, HSIL Ltd, who has plenty in store to get everyone excited.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes...
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Watch HT Brand Leadership Series: Brand Masters ft. Manish Bhatia, HSIL Ltd. With HD Quality
Vlogs video | 270 views
Do you have a special corner in your heart for ethnic or organic products, especially those produced by a brand like Fabindia?
Karan Kumar, the company's Chief Brand and Marketing Officer, presents an inside story, particularly in reference to catering to millennial consumers.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Vlogs video | 278 views
If brands want to attract millennials, they must speak their language, emphasizes Vishwajeet Parashar, Group Marketing Head, Bajaj Capital.
Parashar also highlights how digital mediums have made it easy to reach out to this demographic group.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Vishwajeet Parashar, Bajaj Capital With HD Quality
Vlogs video | 392 views
OTT platforms are increasingly betting big on regional content. According to Manav Sethi, Group CMO of Eros International PLC, it's because audiences love stories that capture the nuances of their respective cultures.
To know more, tune into this interview.
Sethi is in conversation with Priyanka Mehra, Director- Marketing and Communications, Havas Group India.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Manav Sethi, Eros International PLC With HD Quality
Vlogs video | 331 views
Online knowledge platform Quora recently launched versions in three regional languages, which include Marathi, Bengali, and Tamil.
Know more about this initiative from Gautam Shewakramani, Advisor, International Growth, Quora.
Shewakramani is in conversation with Rajat Arora of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
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Watch HT Brand Leadership Series: Brand Masters ft. Gautam Shewakramani, Quora With HD Quality
Vlogs video | 392 views
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