A study conducted by the Centre for Science and Environment last year indicated that lifestyle diseases are the biggest killers in India.
In such a scenario, how is a brand like Fitbit ensuring that people stay on top of their fitness goals? Alok Shankar, Country General Manager, Fitbit, briefs us on the same.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Alok Shankar, Fitbit With HD Quality.
A study conducted by the Centre for Science and Environment last year indicated that lifestyle diseases are the biggest killers in India.
In such a scenario, how is a brand like Fitbit ensuring that people stay on top of their fitness goals? Alok Shankar, Country General Manager, Fitbit, briefs us on the same.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Alok Shankar, Fitbit With HD Quality
Vlogs video | 321 views
Shankar Jadhav, Managing Director, BSE Investments Ltd, outlines how trust is built in the financial services sector.
He also talks about the ways in which BSE Investments uses digital technologies to interact with consumers.
Jadhav is in conversation with Rajat Arora of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com.
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
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Watch HT Brand Leadership Series: Brand Masters ft. Shankar Jadhav, BSE India With HD Quality
Vlogs video | 470 views
Do marketing campaigns in India adequately capture the needs and aspirations of women?
Not really, says Rutu Mody-Kamdar, Founder and Managing Director of Jigsaw Brand Consultants, while highlighting how marketers continue to subject women to age-old stereotypes.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
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Watch HT Brand Leadership Series: Brand Masters ft. Rutu Mody-Kamdar, Jigsaw Brand Consultants With HD Quality
Vlogs video | 16691 views
Has brand communication in the digital era significantly changed?
It sure has, says Venkat Mallik, Co-founder and Chief Strategy Officer, Tidal7 Brand & Digital.
According to Mallik, the most important development has been the use of data by brands to create personalized experiences for consumers.
He is in conversation with Rajat Arora of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com.
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
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Watch HT Brand Leadership Series: Brand Masters ft. Venkat Mallik, Tidal7 Brand & Digital With HD Quality
Vlogs video | 920 views
With the growth of technology, companies are finding newer ways to empower their customers.
Namrita Mahindro, Senior General Manager, Mahindra & Mahindra, highlights a few case studies where the adoption of tools such as Virtual Reality and Artificial Intelligence helped elevate the customer service experience.
She's in conversation with Roudra Bhattacharya, Lead, HT Brand Studio.
This interview was shot during the DMA Asia Annual Echo Awards in Mumbai in September 2018.
Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com/brand_masters.html
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Watch HT Brand Leadership Series: Brand Masters feat. Namrita Mahindro, Mahindra & Mahindra With HD Quality
Vlogs video | 354 views
Tarun Garg, Executive Director- Marketing & Logistics at Maruti Suzuki, tells Priyanka Mehra how a legacy brand is leveraging digitalization to get closer to its customers.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
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Watch HT Brand Leadership Series: Brand Masters ft. Tarun Garg, Maruti Suzuki With HD Quality
Vlogs video | 329 views
Most people find financial products difficult to comprehend.
How are financial services brands reaching out to consumers then?
Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital, tells us what the company is doing not only in terms of engaging customers, but also understanding their needs at every step.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Ajay Kakar, Aditya Birla Capital With HD Quality
Vlogs video | 374 views
Artificial Intelligence and automation will define the marketing landscape this year, says Rajesh Kumar Jindal, Vice President & Head of Marketing (India Region), UiPath.
According to Jindal, all marketers should therefore overcome their fear of such technologies and embrace them at the earliest.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Rajesh Kumar Jindal, UiPath With HD Quality
Vlogs video | 327 views
'Me time' now means 'screen time' on the mobile phone, says Amer Jaleel, Group CCO & Chairman of the Mullenlowe Lintas Group.
In a candid chat with Rajat Arora of HT Brand Studio, the veteran advertising professional also delivers insights into 'responsible' communication by brands.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever FM.
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Amer Jaleel, MullenLowe Lintas Group With HD Quality
Vlogs video | 433 views
Artificial Intelligence and voice-enabled technology will go a long way in empowering the world, says KV Sridhar aka Pops, Founder and Chief Creative Officer, HyperCollective.
The global advertising icon also sheds light on how brands can leverage technology to customize regional content.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. KV 'Pops' Sridhar, Hyper Collective With HD Quality
Vlogs video | 258 views
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