HT Brand Leadership Series: Brand Masters ft. Balaji Viswanath, American Express

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As per a recent study, millennials are the chief wage earners in India, with a 47% share in the working age population. It thus becomes imperative for brands to engage with this powerful demographic group.

Balaji Viswanath, Vice President-Digital Acquisition, American Express, hands out a few tips-- one of which is, 'always get straight to the point.'

#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

More on http://brandleadership.hindustantimes.com

Hosted in partnership with DMA Asia. Radio Partner: Fever 104

MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

Watch HT Brand Leadership Series: Brand Masters ft. Balaji Viswanath, American Express With HD Quality.

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