As per a recent study, millennials are the chief wage earners in India, with a 47% share in the working age population. It thus becomes imperative for brands to engage with this powerful demographic group.
Balaji Viswanath, Vice President-Digital Acquisition, American Express, hands out a few tips-- one of which is, 'always get straight to the point.'
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Balaji Viswanath, American Express With HD Quality.
As per a recent study, millennials are the chief wage earners in India, with a 47% share in the working age population. It thus becomes imperative for brands to engage with this powerful demographic group.
Balaji Viswanath, Vice President-Digital Acquisition, American Express, hands out a few tips-- one of which is, 'always get straight to the point.'
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Balaji Viswanath, American Express With HD Quality
Vlogs video | 256 views
Today, there are more than 2 million monthly searches for mutual funds on the Internet, says Balaji Vaidyanathan, Deputy Head- Marketing, Franklin Templeton Investments. What does this foretell for the mutual fund industry?
Watch Vaidyanathan talk about this with Roudra Bhattacharya, Lead, HT Brand Studio.
This interview was shot during the DMA Asia Annual Echo Awards in Mumbai in September 2018.
Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com/brand_masters.html
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Vlogs video | 229 views
One of the biggest challenges in the financial services sector is that brands often market mutual funds as short-term products, when, in fact, they are long-term ones.
Hear more about it from Balaji Vaidyanathan, Marketing Director, Franklin Templeton Investments Limited. Vaidyanathan also highlights why the awareness level about mutual funds is still low in the country.
He's in conversation with Priyanka Mehra, Director Marketing and Communications, Havas Group India.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Balaji Vaidyanathan With HD Quality
Vlogs video | 392 views
Do marketing campaigns in India adequately capture the needs and aspirations of women?
Not really, says Rutu Mody-Kamdar, Founder and Managing Director of Jigsaw Brand Consultants, while highlighting how marketers continue to subject women to age-old stereotypes.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
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Vlogs video | 16622 views
Has brand communication in the digital era significantly changed?
It sure has, says Venkat Mallik, Co-founder and Chief Strategy Officer, Tidal7 Brand & Digital.
According to Mallik, the most important development has been the use of data by brands to create personalized experiences for consumers.
He is in conversation with Rajat Arora of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com.
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
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Vlogs video | 786 views
Prasad Rai, Vice President of Applications at Oracle delivers insights on Artificial Intelligence, what Oracle looks for when hiring and also, a little bit about what defines him. Interviewed by Priyanka Mehra.
Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com/brand_masters.html
Hosted with DMA Asia
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Prasad Rai, Oracle With HD Quality
Vlogs video | 196 views
What can consumers look forward to in the luxury bath segment?
Hear it from Manish Bhatia, President and Chief, Bath Products and Furniture Fittings Business, HSIL Ltd, who has plenty in store to get everyone excited.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes...
Hosted with DMA Asia. Radio Partner: Fever 104
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Watch HT Brand Leadership Series: Brand Masters ft. Manish Bhatia, HSIL Ltd. With HD Quality
Vlogs video | 215 views
Do you have a special corner in your heart for ethnic or organic products, especially those produced by a brand like Fabindia?
Karan Kumar, the company's Chief Brand and Marketing Officer, presents an inside story, particularly in reference to catering to millennial consumers.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
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Vlogs video | 216 views
The transition to parenthood is often riddled with challenges. However, with the help of online parenting portals such as Parentune, people are finding it easier to tackle the obstacles.
Hear more about the journey of Parentune from its Co-founder CEO, Nitin Pandey.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
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Watch HT Brand Leadership Series: Brand Masters ft. Nitin Pandey, Parentune With HD Quality
Vlogs video | 251 views
How does a brand stay ahead of an audience that stays ahead of the market? Rajshree Bakshi, Senior VP- Marketing, Reliance Industries Limited breaks down the best practices that a brand can follow to keep reinventing itself, make the workplace more conducive for women, and adapt to changing technologies.
She is in conversation with Priyanka Mehra, Director- Marketing and Communications, Havas Group India.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Rajshree Bakshi, Reliance Industries Limited With HD Quality
Vlogs video | 70045 views
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