HT Brand Leadership Series: Brand Masters ft. Asha Kharga, Axis Bank

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Despite being a late entrant, Axis Bank has created a huge impact on the Indian banking industry.

A case in point is the #ExperienceAxis campaign, which re-imagined how credit cards are marketed.

Know more about it from Asha Kharga, Chief Marketing Officer, Axis Bank. According to Kharga, the campaign was also a way to 'humanize' the brand.

She's in conversation with Priyanka Mehra, Director Marketing and Communications, Havas Group India.

#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

More on http://brandleadership.hindustantimes.com

Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner. BSEIndia.

MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

Watch HT Brand Leadership Series: Brand Masters ft. Asha Kharga, Axis Bank With HD Quality.

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    Despite being a late entrant, Axis Bank has created a huge impact on the Indian banking industry.

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    More on http://brandleadership.hindustantimes.com

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    SAMARPAN is an ode to the dedicated team of ASHI, Haryana and Ashiana Children's Home, as they mark their Golden Jubilee this year in 2019. Available in Hindi and English Subtitles.
    Watch the full film 'SAMARPAN' online on
    - Rolling Frames Entertainment - (https://rfetv.in)
    - VEBLR - (https://veblr.com/)
    - ASHI, Haryana's website - https://ashi-haryana.org/

    About ASHI, Haryana:
    Association for Social Health in India (ASHI) is a Voluntary and Social Organization aiming at challenging those conditions that lead to exploitation of women and children for anti-social purposes by providing shelter for Destitute & Orphan children and arranging for their education, vocational training and rehabilitation are one of the Association’s main activities. The Governor of Haryana, their Chief Patron, visits the Home once a year to encourage and bless the children.

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    Produced by: Association of Social Health in India (Haryana State Branch), Pinaka Mediaworks & Rolling Frames Entertainment.
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    Surinder Singh
    - Subtitles: Diveeja Sharma

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    - Head of Post Production: Bhasker Pandey
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    Watch the full film 'SAMARPAN' online on
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