HT Brand Leadership Series: Brand Masters ft. Asha Kharga, Axis Bank

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Despite being a late entrant, Axis Bank has created a huge impact on the Indian banking industry.

A case in point is the #ExperienceAxis campaign, which re-imagined how credit cards are marketed.

Know more about it from Asha Kharga, Chief Marketing Officer, Axis Bank. According to Kharga, the campaign was also a way to 'humanize' the brand.

She's in conversation with Priyanka Mehra, Director Marketing and Communications, Havas Group India.

#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

More on http://brandleadership.hindustantimes.com

Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner. BSEIndia.

MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

Watch HT Brand Leadership Series: Brand Masters ft. Asha Kharga, Axis Bank With HD Quality.

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    Despite being a late entrant, Axis Bank has created a huge impact on the Indian banking industry.

    A case in point is the #ExperienceAxis campaign, which re-imagined how credit cards are marketed.

    Know more about it from Asha Kharga, Chief Marketing Officer, Axis Bank. According to Kharga, the campaign was also a way to 'humanize' the brand.

    She's in conversation with Priyanka Mehra, Director Marketing and Communications, Havas Group India.

    #HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

    More on http://brandleadership.hindustantimes.com

    Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner. BSEIndia.

    MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)

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