Not all purpose-driven marketing techniques are authentic, says independent marketer Vani Gupta Dandia.
They are authentic when they are tied to the brand's own purpose. Watch this video to know more.
Dandia is in conversation with Rajat Arora of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Vani Gupta Dandia With HD Quality.
Not all purpose-driven marketing techniques are authentic, says independent marketer Vani Gupta Dandia.
They are authentic when they are tied to the brand's own purpose. Watch this video to know more.
Dandia is in conversation with Rajat Arora of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Vani Gupta Dandia With HD Quality
Vlogs video | 703 views
Do marketing campaigns in India adequately capture the needs and aspirations of women?
Not really, says Rutu Mody-Kamdar, Founder and Managing Director of Jigsaw Brand Consultants, while highlighting how marketers continue to subject women to age-old stereotypes.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
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Watch HT Brand Leadership Series: Brand Masters ft. Rutu Mody-Kamdar, Jigsaw Brand Consultants With HD Quality
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Has brand communication in the digital era significantly changed?
It sure has, says Venkat Mallik, Co-founder and Chief Strategy Officer, Tidal7 Brand & Digital.
According to Mallik, the most important development has been the use of data by brands to create personalized experiences for consumers.
He is in conversation with Rajat Arora of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com.
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
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Watch HT Brand Leadership Series: Brand Masters ft. Venkat Mallik, Tidal7 Brand & Digital With HD Quality
Vlogs video | 612 views
Of the many millennial-centric campaigns today, one that particularly stands out is HDFC Life's #YoungAndResponsible.
Hear more about it from Pankaj Gupta, Chief Marketing Officer & Head, Strategic Alliances, Credit Life, Speciality Sales & Government Business, HDFC Life Insurance.
Gupta also talks about the traits of digitally-savvy consumers, and what they expect from financial services brands when they make transactions or purchase decisions online.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Pankaj Gupta, HDFC Life Insurance With HD Quality
Vlogs video | 255 views
The chances of a native ad being viewed by a user are 50% more than that of a display ad, says Sunil Gupta, Managing Director and CEO, Avis India. Gupta also talks about why user-generated content matters for brands.
He is in conversation with Zinia Bhattacharya of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Follow us on Twitter at https://twitter.com/HtBrandStudio and LinkedIn at https://www.linkedin.com/company/13199283.
Watch HT Brand Leadership Series: Brand Masters ft. Sunil Gupta, Avis India With HD Quality
Vlogs video | 956 views
We are all set for Episode 13 of #HTBrandStudioLive on May 14.
Independent marketing expert Vani Gupta Dandia talks more about it.
You can catch the action at https://www.facebook.com/hindustantimes/.
Some of the other leaders who will feature in this episode are Sairee Chahal (SHEROES), Kanika Mittal (Twitter), Amer Jaleel (MullenLowe Lintas Group), Jose Antonio Cachaza (LaLiga), Akash Banerji (Viacom 18), Gautam Shewakramani (Quora) and Snehil Gautam (Housing.com).
More at http://brandleadership.hindustantimes.com/
Hosted by HT Brand Studio and DMA Asia. Radio partner Fever FM.
Watch Brand Studio Live Episode 13: Sneak Peek with Vani Gupta Dandia With HD Quality
Vlogs video | 491 views
Ajay Kaul, Chief Digital Officer of Mahindra Holidays & Resorts talks to HT Brand Studio's Roudra Bhattacharya about how content drives customer acquisition and how Mahindra Holidays uses data to drive retention and customer loyalty.
This interview was shot during the DMA Asia Annual Echo Awards in Mumbai in September 2018.
Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com/brand_masters.html
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Reputation management will be a major trend in the communications industry in 2019, says Shravani Dang, Group Vice President-Corporate Communications, Avantha Group.
Dang also emphasizes the importance of combating fake news.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted with DMA Asia. Radio Partner: Fever 104
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Watch HT Brand Leadership Series: Brand Masters ft. Shravani Dang, Avantha Group With HD Quality
Vlogs video | 226 views
Today, brands across the world are reaching out to millennial consumers.
Is this true even in the case of legacy companies such as Philips? Further, how far has Philips come in embracing the digital wave?
Gulbahar Taurani, Marketing Director, Philips, gives us some fascinating insights.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
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Watch HT Brand Leadership Series: Brand Masters ft. Gulbahar Taurani, Philips With HD Quality
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Despite being a late entrant, Axis Bank has created a huge impact on the Indian banking industry.
A case in point is the #ExperienceAxis campaign, which re-imagined how credit cards are marketed.
Know more about it from Asha Kharga, Chief Marketing Officer, Axis Bank. According to Kharga, the campaign was also a way to 'humanize' the brand.
She's in conversation with Priyanka Mehra, Director Marketing and Communications, Havas Group India.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner. BSEIndia.
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Watch HT Brand Leadership Series: Brand Masters ft. Asha Kharga, Axis Bank With HD Quality
Vlogs video | 215 views
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IND vs ENG | World Cup T20 2024 | Match Preview and Stats | Fantasy 11 | Crictracker
Welcome to the exhilarating showdown between India vs England in the World Cup T20 2024 season! Get ready for an electrifying clash as these two powerhouse teams, fueled by raw talent and strategic brilliance, lock horns for cricketing supremacy.
Join us as the India, led by their charismatic captain, face off against the England, determined to showcase their prowess on the pitch. With star-studded lineups boasting top-tier international players and emerging talents, expect nothing short of cricketing excellence and heart-stopping moments.
Don't miss a single moment of the action, drama, and excitement as these teams battle it out in the high-stakes arena of World Cup T20 2024. From breathtaking boundaries to strategic masterstrokes, witness every twist and turn in this epic showdown.
IND vs ENG | World Cup T20 2024 | Match Preview and Stats | Fantasy 11 | Crictracker
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IND vs AUS | World Cup T20 2024 | Match Preview and Stats | Fantasy 11 | Crictracker
Welcome to the exhilarating showdown between India vs Australia in the World Cup T20 2024 season! Get ready for an electrifying clash as these two powerhouse teams, fueled by raw talent and strategic brilliance, lock horns for cricketing supremacy.
Join us as the India, led by their charismatic captain, face off against the Australia, determined to showcase their prowess on the pitch. With star-studded lineups boasting top-tier international players and emerging talents, expect nothing short of cricketing excellence and heart-stopping moments.
Don't miss a single moment of the action, drama, and excitement as these teams battle it out in the high-stakes arena of World Cup T20 2024. From breathtaking boundaries to strategic masterstrokes, witness every twist and turn in this epic showdown.
IND vs AUS | World Cup T20 2024 | Match Preview and Stats | Fantasy 11 | Crictracker
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Who do you predict will be the leading run-scorer in the T20 World Cup 2024?
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Who do you predict will be the leading run-scorer in the T20 World Cup 2024?
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Ex-PAK captain Inzamam accuses India, Rohit delivers a Sherlock-worthy explanation.
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The best thing about time is, IT CHANGES ????
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The best thing about time is, IT CHANGES ????
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