Apple Unveils New IPads, Macs Ahead of Holidays

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Apple unveiled a new, thinner, lighter tablet called the 'iPad Air' and a high-resolution iPad Mini on Tuesday. Analysts say the will help Apple regain the role of the dominant tablet maker..

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    Apple unveiled a new, thinner, lighter tablet called the 'iPad Air' and a high-resolution iPad Mini on Tuesday. Analysts say the will help Apple regain the role of the dominant tablet maker.

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    Apple Inc on Tuesday offered free upgrades for life on its operating system and business software, and unveiled thinner iPads and faster Mac computers ahead of a competitive holiday shopping season.

    The debut of the one-pound iPad Air and MacBook Pro with sharper 'retina' display repeats a pattern of recent launches with improvements in existing lines rather than totally new products, and Apple shares fell 0.3 percent for the day.

    Apple said upgrades to its Mac operating system and iWork software suite, which compete with Microsoft Corp's Excel, Word and other applications, will now be offered for all MacBooks and Mac computers.

    That brings Apple's model of free system software upgrades on phones and tablets to the computer market, where Apple is still the underdog to Microsoft's Windows.

    Apple may be trying to safeguard its grip on mobile software as Microsoft revs up its Windows-powered Surface Pro, which runs applications, such as Word or Excel, that are the standard for business customers, analysts said.

    'We are turning the industry on its ear, but this is not why we're doing it,' Apple Chief Executive Tim Cook told media and technology executives at San Francisco's Yerba Buena Center.

    'We want our customers to have our latest software.'

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  • Watch Apple unveils new line of iPad, iPad minis Video
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    Apple introduced its new iPad Mini and iPad Air in time for the holiday shopping season in San Francisco on Tuesday. The iPad Air will have a starting price of $499, while the iPad Mini with retina display will start at $399. Both devices will be available to the public in November.
    Apple introduced its new iPad Mini and iPad Air in time for the holiday shopping season in San Francisco on Tuesday. The iPad Air will have a starting price of $499, while the iPad Mini with retina display will start at $399. Both devices will be available to the public in November.
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