Apple makes ripple, not splash
Apple Inc on Tuesday offered free upgrades for life on its operating system and business software, and unveiled thinner iPads and faster Mac computers ahead of a competitive holiday shopping season.
The debut of the one-pound iPad Air and MacBook Pro with sharper 'retina' display repeats a pattern of recent launches with improvements in existing lines rather than totally new products, and Apple shares fell 0.3 percent for the day.
Apple said upgrades to its Mac operating system and iWork software suite, which compete with Microsoft Corp's Excel, Word and other applications, will now be offered for all MacBooks and Mac computers.
That brings Apple's model of free system software upgrades on phones and tablets to the computer market, where Apple is still the underdog to Microsoft's Windows.
Apple may be trying to safeguard its grip on mobile software as Microsoft revs up its Windows-powered Surface Pro, which runs applications, such as Word or Excel, that are the standard for business customers, analysts said.
'We are turning the industry on its ear, but this is not why we're doing it,' Apple Chief Executive Tim Cook told media and technology executives at San Francisco's Yerba Buena Center.
'We want our customers to have our latest software.'
The market is awash in inexpensi.
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Technology video | 829 views
Apple makes ripple, not splash
Apple Inc on Tuesday offered free upgrades for life on its operating system and business software, and unveiled thinner iPads and faster Mac computers ahead of a competitive holiday shopping season.
The debut of the one-pound iPad Air and MacBook Pro with sharper 'retina' display repeats a pattern of recent launches with improvements in existing lines rather than totally new products, and Apple shares fell 0.3 percent for the day.
Apple said upgrades to its Mac operating system and iWork software suite, which compete with Microsoft Corp's Excel, Word and other applications, will now be offered for all MacBooks and Mac computers.
That brings Apple's model of free system software upgrades on phones and tablets to the computer market, where Apple is still the underdog to Microsoft's Windows.
Apple may be trying to safeguard its grip on mobile software as Microsoft revs up its Windows-powered Surface Pro, which runs applications, such as Word or Excel, that are the standard for business customers, analysts said.
'We are turning the industry on its ear, but this is not why we're doing it,' Apple Chief Executive Tim Cook told media and technology executives at San Francisco's Yerba Buena Center.
'We want our customers to have our latest software.'
The market is awash in inexpensi
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Apple unveiled a new, thinner, lighter tablet called the 'iPad Air' and a high-resolution iPad Mini on Tuesday. Analysts say the will help Apple regain the role of the dominant tablet maker.
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Watch Apple iPad Air 2 vs Apple iPad mini 3 Video.
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Apple introduced its new iPad Mini and iPad Air in time for the holiday shopping season in San Francisco on Tuesday. The iPad Air will have a starting price of $499, while the iPad Mini with retina display will start at $399. Both devices will be available to the public in November.
Apple introduced its new iPad Mini and iPad Air in time for the holiday shopping season in San Francisco on Tuesday. The iPad Air will have a starting price of $499, while the iPad Mini with retina display will start at $399. Both devices will be available to the public in November.
Apple introduced its new iPad Mini and iPad Air in time for the holiday shopping season in San Francisco on Tuesday. The iPad Air will have a starting price of $499, while the iPad Mini with retina display will start at $399. Both devices will be available to the public in November.
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Apple has unveiled a top-of-the-range tablet called the iPad Air that is 20% thinner than the previous version.
The 9.7in (24.6cm) computer is 7.5mm (0.3in) thick and weighs 1lb (469g), which the firm claims is the lightest full-sized tablet on the market.
It is powered by the same A7 chip found in the company's iPhone 5S.
The launch comes at a time when some analysts have suggested that Google's Android is about to overtake Apple's iOS as the bestselling tablet platform.
Apple also announced a new version of its iPad Mini.
Its 7.9in (20cm) screen has been upgraded to feature 2048 by 1536 pixels - the same as the larger model. It is being branded as 'retina' to highlight the increased resolution.
Amazon and Google have already announced small tablets - the Kindle Fire HDX and Nexus 7 - with similar high definition displays.
'We've got the retina upgrade to the smaller iPad that many thought should have been there in the first place,' Tony Cripps, principal analyst at tech consultants Ovum, reflected after the announcement in San Francisco.
iPad Mini
The iPad Mini's new screen has 326 pixels per inch, similar to the 323ppi resolution of the Nexus 7
'Market share slip is inevitable because so many rival devices are coming out, which is not necessarily a bad thing as the overall sector is growing.
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Rumor Round up for The 2014 version of ipad air
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Apple unveiled the newest version of its popular iPad at an event Tuesday in California. Check out the new device.
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Thinner. Lighter. Faster. That's what Apple promises in its newest iPad, which also has a new name: the iPad Air.
The company rolled out the fifth generation of its market-leading tablet Tuesday. Among its new features, the iPad will weigh 1 pound, down from 1.4 pounds. It's 20% thinner and 28% lighter than the current fourth-generation iPad.
The iPad Air will have the same 9.7-inch screen as previous iPads and pack the same A7 processing chip that's in the iPhone 5S. That will make it 72 times faster than the original iPad, according to Apple Senior Vice President Phil Schiller.
'This is our biggest leap forward ever with a full-size iPad,' Schiller said.
The iPad Air will go on sale November 1. Prices will start at $499 for a 16GB Wi-Fi-only model and go up to $629 for a 16GB with 4G LTE connectivity.
Schiller also announced an revamped iPad Mini starting at $399. It will be available later in November in silver or space gray and will pack a speedy A7 processor and the same high-resolution 'Retina display' as bigger iPads.
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The older iPad Mini is still around and will cost $299. And the full-size iPad 2, launched in 2011, is still available for $399.
Apple took another new direction on Tuesday, announcing that the newest version of its Mac operating system, OS X Mavericks, is available now for download and will be free.
Sel
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