Apple iPad Air Event: Apple Unveils New iPad Air, iPad Mini And Macs Before Holidays

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iPad Air Revealed At Apple Launch Event
Apple Refreshes iPad Lineup
Tablet wars heat up as Apple rolls off new iPads
New IPad Debut Shows No Fear of Rivals' Lower Prices
Pricing of Apple's new iPads is out of whack
Apple Unveils New IPads Amid Crowded Tablet Market
Apple gears up for holidays with new Macs..

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  • Watch Apple iPad Air Event: Apple Unveils New iPad Air, iPad Mini And Macs Before Holidays Video
    Apple iPad Air Event: Apple Unveils New iPad Air, iPad Mini And Macs Before Holidays

    iPad Air Revealed At Apple Launch Event
    Apple Refreshes iPad Lineup
    Tablet wars heat up as Apple rolls off new iPads
    New IPad Debut Shows No Fear of Rivals' Lower Prices
    Pricing of Apple's new iPads is out of whack
    Apple Unveils New IPads Amid Crowded Tablet Market
    Apple gears up for holidays with new Macs.

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  • Watch Apple unveils iPad Air, new Macs for holidays Video
    Apple unveils iPad Air, new Macs for holidays

    Apple makes ripple, not splash

    Apple Inc on Tuesday offered free upgrades for life on its operating system and business software, and unveiled thinner iPads and faster Mac computers ahead of a competitive holiday shopping season.

    The debut of the one-pound iPad Air and MacBook Pro with sharper 'retina' display repeats a pattern of recent launches with improvements in existing lines rather than totally new products, and Apple shares fell 0.3 percent for the day.

    Apple said upgrades to its Mac operating system and iWork software suite, which compete with Microsoft Corp's Excel, Word and other applications, will now be offered for all MacBooks and Mac computers.

    That brings Apple's model of free system software upgrades on phones and tablets to the computer market, where Apple is still the underdog to Microsoft's Windows.

    Apple may be trying to safeguard its grip on mobile software as Microsoft revs up its Windows-powered Surface Pro, which runs applications, such as Word or Excel, that are the standard for business customers, analysts said.

    'We are turning the industry on its ear, but this is not why we're doing it,' Apple Chief Executive Tim Cook told media and technology executives at San Francisco's Yerba Buena Center.

    'We want our customers to have our latest software.'

    The market is awash in inexpensi

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  • Watch Apple Unveils New IPads, Macs Ahead of Holidays Video
    Apple Unveils New IPads, Macs Ahead of Holidays

    Apple unveiled a new, thinner, lighter tablet called the 'iPad Air' and a high-resolution iPad Mini on Tuesday. Analysts say the will help Apple regain the role of the dominant tablet maker.

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  • Watch Apple iPad Air 2 vs Apple iPad mini 3 Video Video
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  • Watch Apple shows off thinner iPad Air and retina iPad Mini Video
    Apple shows off thinner iPad Air and retina iPad Mini

    Apple has unveiled a top-of-the-range tablet called the iPad Air that is 20% thinner than the previous version.

    The 9.7in (24.6cm) computer is 7.5mm (0.3in) thick and weighs 1lb (469g), which the firm claims is the lightest full-sized tablet on the market.

    It is powered by the same A7 chip found in the company's iPhone 5S.

    The launch comes at a time when some analysts have suggested that Google's Android is about to overtake Apple's iOS as the bestselling tablet platform.

    Apple also announced a new version of its iPad Mini.

    Its 7.9in (20cm) screen has been upgraded to feature 2048 by 1536 pixels - the same as the larger model. It is being branded as 'retina' to highlight the increased resolution.

    Amazon and Google have already announced small tablets - the Kindle Fire HDX and Nexus 7 - with similar high definition displays.

    'We've got the retina upgrade to the smaller iPad that many thought should have been there in the first place,' Tony Cripps, principal analyst at tech consultants Ovum, reflected after the announcement in San Francisco.

    iPad Mini
    The iPad Mini's new screen has 326 pixels per inch, similar to the 323ppi resolution of the Nexus 7
    'Market share slip is inevitable because so many rival devices are coming out, which is not necessarily a bad thing as the overall sector is growing.

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  • Watch Apple unveils new line of iPad, iPad minis Video
    Apple unveils new line of iPad, iPad minis

    Apple introduced its new iPad Mini and iPad Air in time for the holiday shopping season in San Francisco on Tuesday. The iPad Air will have a starting price of $499, while the iPad Mini with retina display will start at $399. Both devices will be available to the public in November.
    Apple introduced its new iPad Mini and iPad Air in time for the holiday shopping season in San Francisco on Tuesday. The iPad Air will have a starting price of $499, while the iPad Mini with retina display will start at $399. Both devices will be available to the public in November.
    Apple introduced its new iPad Mini and iPad Air in time for the holiday shopping season in San Francisco on Tuesday. The iPad Air will have a starting price of $499, while the iPad Mini with retina display will start at $399. Both devices will be available to the public in November.

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  • Watch Apple unveils new iPad Air Video
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    Apple unveiled the newest version of its popular iPad at an event Tuesday in California. Check out the new device.

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    GIVEAWAY! - iPad Air 2, Nexus 9, iPad Mini 3

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  • Watch iPad Air 2 vs iPad mini 3 - Full Comparison Video Video
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    Watch iPad Air 2 vs iPad mini 3 - Full Comparison! From iOS 8 hidden features, to tips and tricks (tips & tricks) to TouchID, Apple Pay, benchmarks, these new iPads have it all.

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