Joseph Kony becomes unlikely Internet trend in campaign to stop child soldiers

Joseph Kony is a Ugandan guerrilla group leader, head of the Lord's Resistance Army (LRA). While initially enjoying strong public support, the LRA turned brutally on its own supporters, supposedly to 'purify' the Acholi people and turn Uganda into a theocracy ruled by Kony's personal interpretation of the Ten Commandments.
The LRA is a militant group with a syncretic pseudo-Christian extreme religious ideology, known for the atrocities they commit against civilians, including murder, mutilations, rape, and in some accounts even cannibalism.
Directed by Kony, the LRA has earned a reputation for its actions against the people of several countries, including northern Uganda, the Democratic Republic of Congo, Central African Republic, South Sudan, and Sudan. It has abducted and forced an estimated 66,000 children to fight for them, and has forced the internal displacement of over two million people since its rebellion began in 1986.
In 2005 Kony was indicted for war crimes by the International Criminal Court in The Hague, Netherlands, but has evaded capture

If Joseph Kony lived in relative anonymity before this week, he's an internet star now.
A video about the atrocities carried out by Kony's Lord's Resistance Army, called Kony 2012, has racked up nearly 50 million views since Monday.
The marketing camp.