A worldwide Internet campaign designed to capture a brutal African warlord has certainly captured the world's attention.

The online video 'Kony 2012' focuses on the murderous Ugandan rebel leader Joseph Kony.

It's now the fastest-growing viral video in history.

Posted online Monday, 'Kony 2012' had 70-million views by Friday morning.

The man who made the video credits young people and social media with the viral success.

'These are children and young people, 25 and younger, saying 'Mom, Dad...we want you to pay attention to this right now,'' explains Jason Russell.

Russell's video documents the brutal exploits of Ugandan rebel leader Joseph Kony, his notorious 'Lord's Resistance Army' and their reign of terror that includes kidnapping children of Uganda and three neighboring countries.

The boys are turned into child soldiers; the girls are used as sex slaves.

It's called 'Kony 2012' because the goal is to catch Kony by the end of the year.

Celebrities like Oprah Winfrey, Angelina Jolie and Justin Bieber have latched on.

The group 'Invisible Children,' co-founded by Russell, is promoted in the video.

Its website sells the 'Kony 2012' action kits with stickers and posters that supporters are urged to p.