#infotechforum2021
Ankesh Kumar, General Manager (Marketing), Schneider Electric India at Panel Discussion, 19th Infotech Forum 2021 commented, “From marketers’ point of view, personalization was always there. The way we position ourselves against products and targets are the same, what has changed is digitization. That is a key thing which we are also learning. Marketing used to be broadcast, sometimes it used to line up to CIOs, sometimes to influencers or channel partners with similar types of communication, similar types of tools. Because of digitization we know whom to speak and what. Recently the persona based marketing and sales came and using AI, ML, algorithms etc. “
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Ankesh Kumar, General Manager (Marketing), Schneider Electric India at PD1, 19th Infotech Forum 2021.
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Ankesh Kumar, General Manager (Marketing), Schneider Electric India at Panel Discussion, 19th Infotech Forum 2021 commented, “From marketers’ point of view, personalization was always there. The way we position ourselves against products and targets are the same, what has changed is digitization. That is a key thing which we are also learning. Marketing used to be broadcast, sometimes it used to line up to CIOs, sometimes to influencers or channel partners with similar types of communication, similar types of tools. Because of digitization we know whom to speak and what. Recently the persona based marketing and sales came and using AI, ML, algorithms etc. “
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Ankesh Kumar, General Manager (Marketing), Schneider Electric India at PD1, 19th Infotech Forum 2021
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Rajesh Kumar- VP-Marketing (India & SAARC), UI Path India, said, “The logic of personalization is obviously undeniable. Various types of personalization like right segment, industry or persona can be done. It helps the customer or recipient or audience to get something relevant, which saves their time, energy and awards nuisance, by that logic it becomes actionable, and also develops empathy and trust and relationship with your brand. We all are in B2B business, the higher you go in the organization, the less time they have. More and more new technologies are coming, which allow you to do this more easily at a larger scale, and personalize what you want to do in many ways.”
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Rajesh Kumar, VP-Marketing (India & Saarc), UIPATH India at 19th Infotech Forum 2021
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Rajesh Kumar- VP-Marketing (India & SAARC), UI Path India at Panel Discussion, 19th Infotech Forum 2021 said, “The logic of personalization is obviously undeniable. Various types of personalization like right segment, industry or persona can be done. It helps the customer or recipient or audience to get something relevant, which saves their time, energy and awards nuisance, by that logic it becomes actionable, and also develops empathy and trust and relationship with your brand. We all are in B2B business, the higher you go in the organization, the less time they have. More and more new technologies are coming, which allow you to do this more easily at a larger scale, and personalize what you want to do in many ways.”
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Rajesh Kumar, VP Marketing (India & SAARC), UI Path India at PD, 19th Infotech Forum 2021
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Mr. Rajesh Kumar, VP-Marketing(India & SAARC) UI Path India at 19th InfoTech Forum 2021.
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Mr. Rajesh Kumar, VP-Marketing(India & SAARC) UI Path India at 19th InfoTech Forum 2021
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According to Dipesh Kaura, General Manager ( South Asia), Kaspersky, “In every six or seven months a new tool is coming up to solve some of the other problems of cyber security. At the end we will have a museum of tools leading the complexities in figuring out what is the right problem and what to use. As a culture organizations need to imbibe the responsibility of being cyber aware and organizations should take steps to prep their people. As a CISO I will primarily do one cyber security exercise every six months to understand the sensitivity. It is very difficult for cybersecurity experts to block everything. From the moment they start blocking there comes so much resistance from the end users.”
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Dipesh Kaura, General Manager ( South Asia), Kaspersky at Panel discussion, 19th Infotech Forum 2021
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Kaustubh Patki- Head Marketing India, Microfocus India at Panel Discussion, 19th Infotech Forum 2021 commented, “Post-Covid we have seen a huge amount of investment that is happening from marketers to digital marketing. Earlier when we had to track the customers’ behavior and see what his requirements used to depend on third party cookies, and so on, so forth. But with the advances in technology, we have marketing automation platforms, which have AI and analytics built in, which helps us personalize content to the right persona at the right platform. So technology has been a huge enabler. And this is really helping bridge the gap between the customers and the organization. But at the same time, marketers have to keep in mind not to overdo this personalization, because it can reach a level of annoyance.”
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Kaustubh Patki- Head Marketing India, Microfocus India at Panel Discussion, 19th Infotech Forum 2021
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#infotechforum2021 #Autodesk
Alok Sharma, Country Manager - Channels (India & SAARC), Autodesk, said, “There are four key steps that an organization needs to take in order to successfully undergo digital transformation. First, they have to think ahead and create a strategic digital roadmap that is integrated into their overall business plan. Second is to choose digital tools that integrate easily, whether it is selecting a construction site to be in office, or having different stakeholders in the design, build and make lifecycle. Third, when we talk about digital transformation it is to effectively manage events, whenever we are challenging the status quo or planning any kind of transformation, there is an element of risk, so you need to effectively manage that risk. And finally, how do customers use data connected products and services to standard customer relationships, at the end of the day, all of us are in business because of our customers.”
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Alok Sharma, Country Manager - Channels (India & SAARC), Autodesk at PD, 19th Infotech Forum 2021
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A L Jagannath, Head of Marketing, Thoughtworks Technologies at Panel Discussion, 19th Infotech Forum 2021
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A L Jagannath, Head of Marketing, Thoughtworks Technologies at PD-1, 19th Infotech Forum 2021
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Srihari Gopinath, Sr. Director Marketing, Aruba APJ at Panel Discussion, 19th Infotech Forum 2021 said, “When your outreach is personalized, and you can give that insight back to your colleagues in sales, you can close the loop with your sales and your colleagues in channel, who eventually have to pursue those leads and opportunities that become very valuable. In reference to several tools and technologies that are today available, I think the pandemic has forced everybody in the organization to become more digitally savvy. In all these years that I have been working in B2B ID sales and marketing, the kind of questions that we get from sales nowadays and their ability to absorb what marketing gives back to them today, has probably been a revelation. Unfortunate situations have forced this, but it is just an observation. That is another aspect to this whole personalization, why it's important for marketers, and fortunately, all of us are in the B2B space.”
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Srihari Gopinath, Sr. Director Marketing, Aruba APJ at Panel Discussion, 19th Infotech Forum 2021
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#infotechforum2021 #vmray
Gaurav Chawla, Business Development Manager, VMRay, in his presentation said, “Today, as we all know, most of the customers have already deployed, different kinds of sandboxing solutions, but still we are facing the challenges, the ransomware attacks, different kinds of malware intrusion into the network, and it is happening because till now we have to accept the fact that Sandbox has always been considered as one of the good to have but not a must to have technology. VMRay focuses on the deep level analysis and we ensure to provide maximum information based on the malware submitted to us and which basically helps the malware analyst or the incident response team to focus on the required content, not to focus on any other not required information.”
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Gaurav Chawla, Business Development Manager, VMRay at 19th Infotech Forum 2021
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