#infotechforum2021

Srihari Gopinath, Sr. Director Marketing, Aruba APJ at Panel Discussion, 19th Infotech Forum 2021 said, “When your outreach is personalized, and you can give that insight back to your colleagues in sales, you can close the loop with your sales and your colleagues in channel, who eventually have to pursue those leads and opportunities that become very valuable. In reference to several tools and technologies that are today available, I think the pandemic has forced everybody in the organization to become more digitally savvy. In all these years that I have been working in B2B ID sales and marketing, the kind of questions that we get from sales nowadays and their ability to absorb what marketing gives back to them today, has probably been a revelation. Unfortunate situations have forced this, but it is just an observation. That is another aspect to this whole personalization, why it's important for marketers, and fortunately, all of us are in the B2B space.”

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Srihari Gopinath, Sr. Director Marketing, Aruba APJ at Panel Discussion, 19th Infotech Forum 2021.