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Kaustubh Patki- Head Marketing India, Microfocus India at Panel Discussion, 19th Infotech Forum 2021 commented, “Post-Covid we have seen a huge amount of investment that is happening from marketers to digital marketing. Earlier when we had to track the customers’ behavior and see what his requirements used to depend on third party cookies, and so on, so forth. But with the advances in technology, we have marketing automation platforms, which have AI and analytics built in, which helps us personalize content to the right persona at the right platform. So technology has been a huge enabler. And this is really helping bridge the gap between the customers and the organization. But at the same time, marketers have to keep in mind not to overdo this personalization, because it can reach a level of annoyance.”
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Kaustubh Patki- Head Marketing India, Microfocus India at Panel Discussion, 19th Infotech Forum 2021.
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Kaustubh Patki- Head Marketing India, Microfocus India at Panel Discussion, 19th Infotech Forum 2021 commented, “Post-Covid we have seen a huge amount of investment that is happening from marketers to digital marketing. Earlier when we had to track the customers’ behavior and see what his requirements used to depend on third party cookies, and so on, so forth. But with the advances in technology, we have marketing automation platforms, which have AI and analytics built in, which helps us personalize content to the right persona at the right platform. So technology has been a huge enabler. And this is really helping bridge the gap between the customers and the organization. But at the same time, marketers have to keep in mind not to overdo this personalization, because it can reach a level of annoyance.”
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Kaustubh Patki- Head Marketing India, Microfocus India at Panel Discussion, 19th Infotech Forum 2021
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Srihari Gopinath, Sr. Director Marketing, Aruba APJ at Panel Discussion, 19th Infotech Forum 2021 said, “When your outreach is personalized, and you can give that insight back to your colleagues in sales, you can close the loop with your sales and your colleagues in channel, who eventually have to pursue those leads and opportunities that become very valuable. In reference to several tools and technologies that are today available, I think the pandemic has forced everybody in the organization to become more digitally savvy. In all these years that I have been working in B2B ID sales and marketing, the kind of questions that we get from sales nowadays and their ability to absorb what marketing gives back to them today, has probably been a revelation. Unfortunate situations have forced this, but it is just an observation. That is another aspect to this whole personalization, why it's important for marketers, and fortunately, all of us are in the B2B space.”
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Srihari Gopinath, Sr. Director Marketing, Aruba APJ at Panel Discussion, 19th Infotech Forum 2021
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Panel Discussion Session- I : KAUSTUBH PATKI
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A L Jagannath, Head of Marketing, Thoughtworks Technologies at Panel Discussion, 19th Infotech Forum 2021
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A L Jagannath, Head of Marketing, Thoughtworks Technologies at PD-1, 19th Infotech Forum 2021
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Kamal Dhamija, CISO, Trident India, said, “Being a CISO it is important that you have to make a balance between the IT services, and security. It should not be like a business need not to survive but you have to focus on security. One always needs to balance between these two. Whenever you are making any kind of payments specifically to any vendor you have to be double sure about the security. Also validate from the vendor if you have received any e-mail requesting for payment account change.'
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Kamal Dhamija, CISO, Trident India at Panel discussion, 19th Infotech Forum 2021
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Preeti Kanwar, CIO & CISO, NEC India, said, “The ways the roles of CIO, CISO and Digital officers have changed in the past two years are really amazing. The target was what CIOs had to run the operations, data centers etc. and now in addition to that we have the target to run the business while our workforce is working from home. So it is a different kind of target. NEC being the Japanese, we were not this much equipped to work from home. Within a very short span of time we had to move our complete workforce in order to make sure that they work from home. So the expectation is that the business should continue in all situations whether a person is working from home or anywhere.”
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Preeti Kanwar, CIO & CISO, NEC India at Panel Discussion, 19th Infotech Forum 2021
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Vijay Sethi, Chairman (Advisory Board), MentorKart, debated, “Transformation to me means to change the shape or look of somebody which means how people looked at a CIO a couple of years back and the way corporate look at CIO is very different and that is where the entire role of CIO has transformed or is transforming depending on the organization. One of the key things which really has changed over the last few years and with COVID will change even faster is that the role of CIO is going beyond just the IP piece and getting more as a business strategist helping drive the business because what COVID has showed organizations that without IT or technology the business cannot survive. The role of CIO today is transforming from just someone who is ensuring that the lights are kept on to beyond attested transformation that is happening.”
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Vijay Sethi, Chairman (Advisory Board), MentorKart at Panel Discussion, 19th Infotech Forum 2021
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According to Dipesh Kaura, General Manager ( South Asia), Kaspersky, “In every six or seven months a new tool is coming up to solve some of the other problems of cyber security. At the end we will have a museum of tools leading the complexities in figuring out what is the right problem and what to use. As a culture organizations need to imbibe the responsibility of being cyber aware and organizations should take steps to prep their people. As a CISO I will primarily do one cyber security exercise every six months to understand the sensitivity. It is very difficult for cybersecurity experts to block everything. From the moment they start blocking there comes so much resistance from the end users.”
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Dipesh Kaura, General Manager ( South Asia), Kaspersky at Panel discussion, 19th Infotech Forum 2021
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Dr. Harold D’costa, CEO, Intelligent Quotient, debated, “Cyber space is still not a well guarded space. When we talk about building up or integrating cyber security with business strategy, data is very important for an organization. In today's scenario no organization would have their data to be restored across without having any security. Customers have become very cautious about it, and they are asking the organization about compliances, security practices they follow. If the organization has a proper cybersecurity practice in place, which ensures that any legal issues will not come, if there is any breach which takes place and no particular loss to the organization can happen, only then they become conscious that yes, this is the organization that we will do business with.”
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Dr. Harold D'costa, CEO, Intelligent Quotient at Panel discussion, 19th Infotech Forum 2021
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Harnath Babu, Partner & CIO, KPMG, said, “In a legacy organization or a born digital organization technology has become an integral fabric and data has obviously become the most important asset. The role of cyber security needs to be redesigned as we create digital enterprises. Organizations when they look at digital transformation experience it is about re-looking the deployed technology and securing the overall architecture. It is like not limiting to one application but overall security architecture to be relooked at from a security perspective. Cybersecurity has to be integrated into overall enterprise risk management, rather than running a standalone initiative. One also needs to prepare the team with the knowledge for prevention, security, and product development.”
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Harnath Babu, Partner & CIO, KPMG at Panel discussion, 19th Infotech Forum 2021
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