#infotechforum2021

Rajesh Kumar- VP-Marketing (India & SAARC), UI Path India, said, “The logic of personalization is obviously undeniable. Various types of personalization like right segment, industry or persona can be done. It helps the customer or recipient or audience to get something relevant, which saves their time, energy and awards nuisance, by that logic it becomes actionable, and also develops empathy and trust and relationship with your brand. We all are in B2B business, the higher you go in the organization, the less time they have. More and more new technologies are coming, which allow you to do this more easily at a larger scale, and personalize what you want to do in many ways.”

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Rajesh Kumar, VP-Marketing (India & Saarc), UIPATH India at 19th Infotech Forum 2021.