Subhasish Gupta, MD-Sales, BRIGHTCOVE India at 19th Infotech Forum 2021

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Subhasish Gupta, MD-Sales, BRIGHTCOVE India at 19th Infotech Forum 2021

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Subhasish Gupta, MD-Sales, BRIGHTCOVE India at 19th Infotech Forum 2021.

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    Subhasish Gupta, MD-Sales, BRIGHTCOVE India at 19th Infotech Forum 2021

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    Kaustubh Patki- Head Marketing India, Microfocus India at Panel Discussion, 19th Infotech Forum 2021 commented, “Post-Covid we have seen a huge amount of investment that is happening from marketers to digital marketing. Earlier when we had to track the customers’ behavior and see what his requirements used to depend on third party cookies, and so on, so forth. But with the advances in technology, we have marketing automation platforms, which have AI and analytics built in, which helps us personalize content to the right persona at the right platform. So technology has been a huge enabler. And this is really helping bridge the gap between the customers and the organization. But at the same time, marketers have to keep in mind not to overdo this personalization, because it can reach a level of annoyance.”

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    Rajesh Kumar- VP-Marketing (India & SAARC), UI Path India at Panel Discussion, 19th Infotech Forum 2021 said, “The logic of personalization is obviously undeniable. Various types of personalization like right segment, industry or persona can be done. It helps the customer or recipient or audience to get something relevant, which saves their time, energy and awards nuisance, by that logic it becomes actionable, and also develops empathy and trust and relationship with your brand. We all are in B2B business, the higher you go in the organization, the less time they have. More and more new technologies are coming, which allow you to do this more easily at a larger scale, and personalize what you want to do in many ways.”

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