In the last two years, hybrid work culture has grown by 200%

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#TriveniRabindraraj, India Sales Head – #GoTo at 21st Star Nite Awards 2022.
#SNA2022

In the last two years, hybrid work culture has grown by 200%.

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  • Watch In the last two years, hybrid work culture has grown by 200% Video
    In the last two years, hybrid work culture has grown by 200%

    #TriveniRabindraraj, India Sales Head – #GoTo at 21st Star Nite Awards 2022.
    #SNA2022

    In the last two years, hybrid work culture has grown by 200%

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    A report from #Linkedin on State of Sales APAC 2022 says that the rising #remotework culture has accelerated the proliferation of sales technology. The pandemic disrupted the sales process permanently and positively, with 81% of buyers in India agreeing that working remotely is making buying easier.


    There is a continued rise of sales technology and data-driven selling. In today’s predominantly digital era, 4 in 5 (81%) buyers in India feel that remote work has made buying easier today. Sellers too have felt this pull, with every 1 in 5 (22%) clocking deals worth $500,000 or above without ever meeting the buyer in-person.

    With the number of sales professionals without any remote work experience dropping to one-fourth during the pandemic, it is evident that remote working is here to stay. Top performers are thriving due to their intelligent use of technology and data-driven selling.

    The survey indicates younger sales professionals are placing a higher emphasis on soft skills, so they can develop closer relationships with their buyers or clients and close better deals. The survey also reveals that the ability to build trust is the most important factor for closing deals among younger (under 35 years) sales professionals (21%), as compared to older (over 35 years) professionals who prioritise metrics like ROI (16%) and price (17%).

    Companies are increasing their appetite for data-based insights to better gauge buyer intent and drive greater sales. This is especially true amidst the ongoing Great Reshuffle when buyers and sellers are constantly considering shifting roles. In fact, more than 8 in 10 (84%) sales professionals in India have lost at least one deal to an important decision maker changing roles in the past year alone.

    Therefore, access to the right intel has become mission-critical for sales functions across the board. The report further reveals that top performers are also more likely to leverage these insight

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  • Watch Hybrid work is here to stay as the new world of work Video
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    The new world of work

    A study by Citrix Systems shows hybrid work is here to stay and in this new world of work, delivering a unified, secure, and simplified work experience will be key to success. Many companies viewed remote work as a short-term solution to the pandemic, they now recognize it must be part of their permanent workforce and cost management strategies. When asked how they would prefer to work post-pandemic 52% of respondents said they want a hybrid model where they can choose to work remotely or from the office each day; 16% indicated they have no interest in returning to the office and would prefer a permanently remote role; 45% noted that if they were to change jobs, they would only accept a role which offered flexible and remote work options; and nearly 75% said they would likely consider relocating to a different city if they could perform their role to the same level without commuting to a place of work.


    With a lack of boundaries between their work and personal lives and no commute to manage, two-thirds of employees polled say they are working the same or more hours. And while they remain productive, many are struggling to do so. The study found that 41% of employees cited distractions in their home environment, 28% say they lack appropriate technologies and applications to get work done and 36% feel isolated and out of touch with colleagues. As many companies have learned through the pandemic, digital workspaces are an efficient and effective way to do this, as they: (i) Unify work – whether at home, on plane or in an office, employees have consistent and reliable access to all the resources they need to be productive across any work channel, device or location; (ii) Secure work – contextual access and app security, ensure applications and information remain secure – no matter where work happens and (iii) Simplify work – Intelligence capabilities like machine learning, virtual assistan

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  • Watch An effective Video Strategy for Hybrid Culture Video
    An effective Video Strategy for Hybrid Culture

    Video is a powerful tool for engaging, unifying, informing, and training a hybrid workforce. At the beginning of the pandemic, video platforms like Zoom and Microsoft Teams quickly became the norm for remote workplaces. As businesses transition to hybrid, these kinds of video conferencing platforms are still crucial for communications.

    But using a full range of video is important too. When you need to communicate business-critical thinking, break down complex topics, or align a team around a consistent message, video content is a proven way to success – particularly if your team is disparate and spread out.

    Businesses today leverage a complex network of employees, partners, and vendors operating across multiple locations and time zones. This makes it challenging to connect effectively and safely navigate around communication silos. The term ‘workplace’ is becoming more flexible than ever, and organizations are ushering in a new era of communication engagements to connect and unify employees, generate revenue, and build customer loyalty.

    Video technology is gaining prominence now as a preferred communication vehicle, setting new baselines- emerging as an integral part of business functioning rather than a luxury.

    Enterprises rely on video to bring employees together, strengthen connections, and build productive teams, from employee onboarding and training to large monthly town halls, recognition ceremonies, wellness festivals, benefits workshops, culture summits, and sales kick-off meetings.

    As a testimony, Brightcove's 2022 Video Index Report states that global enterprise video views and the time spent watching them witnessed strong growth as the impact of remote work and broad-scale adoption of video continued. Overall, the number of video views increased by 90% between October 2021 to March 2022, with India seeing a whopping 174% increase in views.

    While the value of video for conducting business is still

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