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Search engine giant Google on Wednesday celebrated American Graphic Designer Saul Bass's 93rd birthday with one of its most unique and innovative doodle featuring a video of his trademark designs in film credits and film posters.
The new doodle shows a sequence of Bass' best works in films with the tunes of jazz composer Dave Brubeck's 'Unsquare Dance' playing in the background.
In a career that spanned three decades, Bass worked with some of the best filmmakers like Alfred Hitchcock, Otto Perminger, BillyWider Stanley Kubrick and Martin Scorsese.
Born on 8 May, 1920 in New York, Bass' artistic talent was evident since childhood. He attended the Arts Student League and worked as a freelance designer for several years. His breakthrough came in 1954 when he was assigned to design a film poster for Otto Preminger's 'Carmen Jones'. Bass' sophisticated composition in the black and white poster featuring Dorothy Dandridge in an eye-popping red skirt impressed the director so much that the designer went on to make the title sequence.
His dramatic designs added a whole new dimension to the industry and soon several filmmakers roped him in the design stages of production. Some of his best works were seen in 'The Man with Golden Arms', 'North by Northwest', 'Psycho' 'Vertigo' and 'Spartacus'. In the 1990s, he also created title sequences for &q
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n one of its best doodles so far, Google has honoured ace graphic designer Saul Bass on what would have been his 93rd Birthday. Bass is the name behind some of Hollywood and the Western world’s most iconic logos and designs.
The doodle is animated elaborately and features sections on some of Bass’ most loved and remembered credit sequence designs including Anatomy of a Murder and Vertigo. The video is set to the tune of a jazz piece, reminiscent of the old world charms of American cinema.
Why opening sequences? Bass was responsible for revolutionising the way credits were shown before movies in the US. Before Bass, credits were usually simply projected on to the screen. With his innovative designs, he put up credits against an animated backdrop, changing the way opening sequences were perceived in Hollywood.
Bass worked with some of the biggest names in Hollywood like Alfred Hitchcock, Stanley Kubrick, Martin Scorsese and Billy Wilder. In his career that spanned over 40 years, he designed opening sequences for North by Northwest, Psycho, Vertigo, Ocean’s 11 and Goodfellas.
He also designed iconic logos for AT&T Corporation, Girl Scouts of the USA, NCR Corporation, Quaker Oats and more.
Born into a Jewish immigrant family in New York in 1920, Bass studied art part-time at the Art Students League in Manhattan. He started off in Hollywood by doing print work for ads at the age of 20 until he collaborated w
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Bass became famous for his motion picture film posters, credit sequences and corporate logos.
Google on Wednesday celebrated the 93rd birthday of American graphic designer and filmmaker Saul Bass with one of its most elaborate Google Doodles till date.
The 1 minute 20 seconds doodle animates Google's logo in different styles, playing on the designer's best-known designs for film credits, film posters and corporate logos.
The video plays to the tunes of Unsquare Dance, a musical piece written by the American jazz composer Dave Brubeck.
Born on May 8, 1920, into an immigrant family in New York's Bronx, Bass started his career by working in print for film adverts in Hollywood during the 1940s.
A breakthrough came in the film industry when he was hired by Otto Preminger in 1954 to create an innovative title sequence for the credits of the film, Carmen Jones, which he did using an animated flaming rose.
He made a mark for himself in Hollywood after creating the title sequence for Otto Preminger's The Man with the Golden Arm in 1955. Bass pioneered the concept of animated sequence for credit rolls in films.
Until the 1950s, the usual method for film credits was to present names and titles on cards, or against an unmoving backdrop.
During his prolific career spanning five decades, Bass had worked with directors such as Alfred Hitchcock, Stanley Kubrick, Martin
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Honour for the man behind some of Hollywood's most famous opening sequences on what would have been his 93rd birthday.
American graphic designer and filmmaker, Saul Bass, has been given a video Google Doodle to mark what would have been his 93rd birthday.
Bass was best known for his cinema title sequences and movie posters, working with such directors as Alfred Hitchcock, Stanley Kubrick and Martin Scorsese. The video showcases some of his best work from a prolific Hollywood career which spanned five decades.
He designed the title sequences for Hitchcock's Vertigo (1958), North by Northwest (1959) and Psycho (1960), and his work also included Spartacus (1960), West Side Story (1961), The Shining (1980), Goodfellas (1990), Cape Fear (1991) and Casino (1995).
He died in Los Angeles in 1996 aged 75.
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