n one of its best doodles so far, Google has honoured ace graphic designer Saul Bass on what would have been his 93rd Birthday. Bass is the name behind some of Hollywood and the Western world’s most iconic logos and designs.

The doodle is animated elaborately and features sections on some of Bass’ most loved and remembered credit sequence designs including Anatomy of a Murder and Vertigo. The video is set to the tune of a jazz piece, reminiscent of the old world charms of American cinema.

Why opening sequences? Bass was responsible for revolutionising the way credits were shown before movies in the US. Before Bass, credits were usually simply projected on to the screen. With his innovative designs, he put up credits against an animated backdrop, changing the way opening sequences were perceived in Hollywood.
Bass worked with some of the biggest names in Hollywood like Alfred Hitchcock, Stanley Kubrick, Martin Scorsese and Billy Wilder. In his career that spanned over 40 years, he designed opening sequences for North by Northwest, Psycho, Vertigo, Ocean’s 11 and Goodfellas.

He also designed iconic logos for AT&T Corporation, Girl Scouts of the USA, NCR Corporation, Quaker Oats and more.

Born into a Jewish immigrant family in New York in 1920, Bass studied art part-time at the Art Students League in Manhattan. He started off in Hollywood by doing print work for ads at the age of 20 until he collaborated w.