Building a financial services brand on the internet involves three key steps-- instilling trust in consumers, ensuring consistency in customer service, and learning how to handle crisis.
Learn more about brand-building processes from Anika Agarwal, Senior VP and Head-Marketing, Digital and Direct Sales, Max Bupa Health Insurance.
She’s in conversation with Rameet Arora, COO and Head of Digital Brands, HT Digital Streams.
#HTBrandStudioLive features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes...
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch Brand Studio Live Snippet: Anika Agarwal in Episode 7 With HD Quality.
Building a financial services brand on the internet involves three key steps-- instilling trust in consumers, ensuring consistency in customer service, and learning how to handle crisis.
Learn more about brand-building processes from Anika Agarwal, Senior VP and Head-Marketing, Digital and Direct Sales, Max Bupa Health Insurance.
She’s in conversation with Rameet Arora, COO and Head of Digital Brands, HT Digital Streams.
#HTBrandStudioLive features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes...
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch Brand Studio Live Snippet: Anika Agarwal in Episode 7 With HD Quality
Vlogs video | 496 views
HT Brand Studio Live is back!
This time, the theme is 'Building financial services brands on the internet'.
Anika Agarwal, Senior VP and Head-Marketing, Digital and Direct Sales, Max Bupa Health Insurance, gives us a glimpse into what we can look forward to at the event.
The seventh episode of HT Brand Studio Live-- which features some of the country's top marketing brains in conversation-- will be held on January 15.
Ajay Kakar (Aditya Birla Capital), Shaji Varghese (PNB Housing Finance), and Vishwajeet Parashar (Bajaj Capital) are some of the other leaders who will appear in the show.
Tune in at https://www.facebook.com/hindustantimes/ to catch all the action.
More at http://brandleadership.hindustantimes.com/
Hosted by HT Brand Studio and DMA Asia. Radio partner Fever 104 FM
Watch Brand Studio Live Episode 7: Sneak Peek with Anika Agarwal With HD Quality
Vlogs video | 358 views
Consumers often tend to overlook the importance of health insurance, says Anika Agarwal, Senior Vice President and Head-Marketing, Digital and Direct Sales, Max Bupa Health Insurance.
She, however, tells us what the company is doing to change that--particularly in reference to educating people about opting for a policy at the right time.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Anika Agarwal, Max Bupa Health Insurance With HD Quality
Vlogs video | 349 views
Vernacular users are likely to account for 75% of India’s digital base by 2021, a study reveals.
Therefore, it’s no surprise that local brands—which communicate with consumers in their mother tongues—are becoming popular, says KV Sridhar aka Pops, Founder and Chief Creative Officer, HyperCollective.
He’s in conversation with Rameet Arora, COO and Head of Digital Brands, HT Digital Streams.
#HTBrandStudioLive features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes...
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch Brand Studio Live Snippet: K.V. Sridhar in Episode 3 With HD Quality
Vlogs video | 433 views
If you want your marketing campaign to be successful, make sure that it is a long-term one, says Amit Bajaj, Content Strategy Lead, Nissan Motor Corp.
Bajaj highlights other effective marketing strategies, such as creating content that is emotional as well as culturally relevant.
He’s in conversation with Rameet Arora, COO and Head of Digital Brands, HT Digital Streams.
#HTBrandStudioLive features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes...
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch Brand Studio Live Snippet: Amit Bajaj in Episode 2 With HD Quality
Vlogs video | 375 views
Ever wondered how Artificial Intelligence (AI) can be used to decode consumer behaviour?
Hear it from Jodie Sangster, CMO Liaison Lead, IBM Watson, who outlines how AI has made it simple for marketers to know their customers better.
She's in conversation with Rameet Arora, COO and Head of Digital Brands, HT Digital Streams.
#HTBrandStudioLive features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes...
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch Brand Studio Live Snippet: Jodie Sangster in Episode 1 With HD Quality
Vlogs video | 360 views
If you're selling something today, make sure that you are selling it to millennial women, says Priyanka Gill, Founder & CEO, POPxo.
According to Gill, it's because there is still a dearth of brands that truly understand the needs and aspirations of the new-age woman.
She’s in conversation with Rameet Arora, COO and Head of Digital Brands, HT Digital Streams.
#HTBrandStudioLive features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes...
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch Brand Studio Live Snippet: Priyanka Gill in Episode 6 With HD Quality
Vlogs video | 341 views
According to a study, 82% of consumers have a higher likelihood of acting upon product recommendations from micro-influencers.
To know more about micro-influencer marketing, tune in to this interview. Pallavi Singh, Head of Marketing at MG Motor India, has plenty of learnings to share.
She’s in conversation with Rameet Arora, COO and Head of Digital Brands, HT Digital Streams.
#HTBrandStudioLive features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes...
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch Brand Studio Live Snippet: Pallavi Singh in Episode 1 With HD Quality
Vlogs video | 374 views
Brands looking to reach digital natives should focus on one-to-one marketing, says Sandeep Singh, Director-Marketing and Alternate Channels, Bira 91.
According to Singh, it's also important for such marketers to boost their content marketing strategies.
He’s in conversation with Rameet Arora, COO and Head of Digital Brands, HT Digital Streams.
#HTBrandStudioLive features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes...
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch Brand Studio Live Snippet: Sandeep Singh in Episode 4 With HD Quality
Vlogs video | 365 views
Ever wondered what makes a video go viral?
Aashish Chopra, Vice President- Content Marketing, ixigo, spills a few secrets. According to him, a super successful video is that which builds engagement every 6 seconds. A video is also successful when it is shared extensively across platforms, he adds.
He’s in conversation with Rameet Arora, COO and Head of Digital Brands, HT Digital Streams.
#HTBrandStudioLive features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes...
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch Brand Studio Live Snippet: Aashish Chopra in Episode 5 With HD Quality
Vlogs video | 399 views
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