Vernacular users are likely to account for 75% of India’s digital base by 2021, a study reveals.
Therefore, it’s no surprise that local brands—which communicate with consumers in their mother tongues—are becoming popular, says KV Sridhar aka Pops, Founder and Chief Creative Officer, HyperCollective.
He’s in conversation with Rameet Arora, COO and Head of Digital Brands, HT Digital Streams.
#HTBrandStudioLive features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes...
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
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Watch Brand Studio Live Snippet: K.V. Sridhar in Episode 3 With HD Quality.
Vernacular users are likely to account for 75% of India’s digital base by 2021, a study reveals.
Therefore, it’s no surprise that local brands—which communicate with consumers in their mother tongues—are becoming popular, says KV Sridhar aka Pops, Founder and Chief Creative Officer, HyperCollective.
He’s in conversation with Rameet Arora, COO and Head of Digital Brands, HT Digital Streams.
#HTBrandStudioLive features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes...
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch Brand Studio Live Snippet: K.V. Sridhar in Episode 3 With HD Quality
Vlogs video | 419 views
Ever wondered what makes a video go viral?
Aashish Chopra, Vice President- Content Marketing, ixigo, spills a few secrets. According to him, a super successful video is that which builds engagement every 6 seconds. A video is also successful when it is shared extensively across platforms, he adds.
He’s in conversation with Rameet Arora, COO and Head of Digital Brands, HT Digital Streams.
#HTBrandStudioLive features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes...
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch Brand Studio Live Snippet: Aashish Chopra in Episode 5 With HD Quality
Vlogs video | 390 views
According to a report by Google and KPMG India, there were 234 million Indian-language internet users in 2016. In comparison, the number of English users stood at 175 million only.
Hear more about the rise of regional content on the internet from Punit Modhgil, Director and Co-founder, ValueFirst Digital. He also tells us how marketers can effectively rise to the occasion.
Modhgil is in conversation with Rameet Arora, COO and Head of Digital Brands, HT Digital Streams.
#HTBrandStudioLive features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes...
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch Brand Studio Live Snippet: Punit Modhgil in Episode 3 With HD Quality
Vlogs video | 400 views
One of Hewlett Packard Enterprise's core values is innovation. This has enabled them to deliver B2B solutions and surpass expectations time and again. Watch Srihari Gopinath, Director-Marketing talk about the brand's legacy in this discussion with HT Digital Streams' COO and Head of Digital Brands, Rameet Arora.
#HTBrandStudioLive features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com/
Hosted by HT Brand Studio and DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch Brand Studio Live Snippet: Srihari Gopinath in Episode 12 With HD Quality
Vlogs video | 296 views
If you want your marketing campaign to be successful, make sure that it is a long-term one, says Amit Bajaj, Content Strategy Lead, Nissan Motor Corp.
Bajaj highlights other effective marketing strategies, such as creating content that is emotional as well as culturally relevant.
He’s in conversation with Rameet Arora, COO and Head of Digital Brands, HT Digital Streams.
#HTBrandStudioLive features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes...
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch Brand Studio Live Snippet: Amit Bajaj in Episode 2 With HD Quality
Vlogs video | 363 views
Ever wondered how Artificial Intelligence (AI) can be used to decode consumer behaviour?
Hear it from Jodie Sangster, CMO Liaison Lead, IBM Watson, who outlines how AI has made it simple for marketers to know their customers better.
She's in conversation with Rameet Arora, COO and Head of Digital Brands, HT Digital Streams.
#HTBrandStudioLive features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes...
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch Brand Studio Live Snippet: Jodie Sangster in Episode 1 With HD Quality
Vlogs video | 350 views
If you're selling something today, make sure that you are selling it to millennial women, says Priyanka Gill, Founder & CEO, POPxo.
According to Gill, it's because there is still a dearth of brands that truly understand the needs and aspirations of the new-age woman.
She’s in conversation with Rameet Arora, COO and Head of Digital Brands, HT Digital Streams.
#HTBrandStudioLive features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes...
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch Brand Studio Live Snippet: Priyanka Gill in Episode 6 With HD Quality
Vlogs video | 330 views
Building a financial services brand on the internet involves three key steps-- instilling trust in consumers, ensuring consistency in customer service, and learning how to handle crisis.
Learn more about brand-building processes from Anika Agarwal, Senior VP and Head-Marketing, Digital and Direct Sales, Max Bupa Health Insurance.
She’s in conversation with Rameet Arora, COO and Head of Digital Brands, HT Digital Streams.
#HTBrandStudioLive features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes...
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch Brand Studio Live Snippet: Anika Agarwal in Episode 7 With HD Quality
Vlogs video | 481 views
According to a study, 82% of consumers have a higher likelihood of acting upon product recommendations from micro-influencers.
To know more about micro-influencer marketing, tune in to this interview. Pallavi Singh, Head of Marketing at MG Motor India, has plenty of learnings to share.
She’s in conversation with Rameet Arora, COO and Head of Digital Brands, HT Digital Streams.
#HTBrandStudioLive features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes...
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch Brand Studio Live Snippet: Pallavi Singh in Episode 1 With HD Quality
Vlogs video | 358 views
Brands looking to reach digital natives should focus on one-to-one marketing, says Sandeep Singh, Director-Marketing and Alternate Channels, Bira 91.
According to Singh, it's also important for such marketers to boost their content marketing strategies.
He’s in conversation with Rameet Arora, COO and Head of Digital Brands, HT Digital Streams.
#HTBrandStudioLive features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes...
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch Brand Studio Live Snippet: Sandeep Singh in Episode 4 With HD Quality
Vlogs video | 352 views
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