How does a brand simplify a product that otherwise appears complex to consumers?

Take a cue from Punit Dharamsi, Vice President-Marketing and Investor Education, AMFI, who talks about the strategies adopted by the Association to explain mutual funds to the public.

#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.

More on http://brandleadership.hindustantimes.com

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Watch HT Brand Leadership Series: Brand Masters ft. Punit Dharamsi, AMFI With HD Quality.