With reports predicting a massive growth in the vernacular digital content user base, how can brands ensure that they keep their customers engaged? What are the challenges that marketers are likely to face as they embark on this journey? Can emerging technologies such as Artificial Intelligence and Deep Learning possibly come to the rescue?
Webcast from the Hindustan Times newsroom, Brand Studio Live brings together some of the country’s top CXOs to talk about the hottest trends in marketing and branding today.
Episode 3 of #HTBrandStudioLive features KV Sridhar (HyperCollective), Archana Aggarwal (Airtel), Nitin Sethi (IndiGo), Amit Tiwari (Havells), Punit Modhgil (ValueFirst Digital), Yadvinder Singh Guleria (Honda), and Punit Dharamsi (AMFI).
Co-hosted by HT Brand Studio DMA Asia
More on http://brandleadership.hindustantimes.com/ht_live.html
Watch Brand Studio Live - Episode 3 | The future is vernacular: Engaging the native digital consumer With HD Quality.
With reports predicting a massive growth in the vernacular digital content user base, how can brands ensure that they keep their customers engaged? What are the challenges that marketers are likely to face as they embark on this journey? Can emerging technologies such as Artificial Intelligence and Deep Learning possibly come to the rescue?
Webcast from the Hindustan Times newsroom, Brand Studio Live brings together some of the country’s top CXOs to talk about the hottest trends in marketing and branding today.
Episode 3 of #HTBrandStudioLive features KV Sridhar (HyperCollective), Archana Aggarwal (Airtel), Nitin Sethi (IndiGo), Amit Tiwari (Havells), Punit Modhgil (ValueFirst Digital), Yadvinder Singh Guleria (Honda), and Punit Dharamsi (AMFI).
Co-hosted by HT Brand Studio DMA Asia
More on http://brandleadership.hindustantimes.com/ht_live.html
Watch Brand Studio Live - Episode 3 | The future is vernacular: Engaging the native digital consumer With HD Quality
Vlogs video | 301 views
Has brand communication in the digital era significantly changed?
It sure has, says Venkat Mallik, Co-founder and Chief Strategy Officer, Tidal7 Brand & Digital.
According to Mallik, the most important development has been the use of data by brands to create personalized experiences for consumers.
He is in conversation with Rajat Arora of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com.
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Venkat Mallik, Tidal7 Brand & Digital With HD Quality
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Gone are the days when our smartphones would be used only to make calls or send text messages. Today, chances are that when you see a person peering down at his mobile phone, he will be watching a video, be it on social media or a news website.
With people spending so much more time watching videos online, can brands take the opportunity to connect better with their customers? Do videos indeed allow brands to come to life and create lasting impressions in the minds of consumers?
Webcast from the Hindustan Times newsroom, Brand Studio Live brings together some of the country’s top CXOs to talk about the hottest trends in marketing and branding today.
Episode 5 features Aashish Chopra (ixigo), Sumeet Singh (Info Edge), Gaurav Mehta (GirnarSoft), Sudeep Narayan (Volvo Cars India), Elizabeth Venkataraman (Kotak Mahindra Bank), Anjali Malhotra Nanda (Aviva India), Tarun Garg (Maruti Suzuki India Ltd), Praveen Rao (Censhare), and Rajiv Bansal (HTDS).
Co-hosted by HT Brand Studio and DMA Asia | Radio partner: Fever 104 FM
More on http://brandleadership.hindustantimes.com/ht_live.html
Watch Brand Studio Live - Episode 5 | The future of video in the age of the smartphone With HD Quality
Vlogs video | 344 views
As more and more consumers make their presence felt on digital platforms, how do brands take the opportunity to engage with them? Is a digital-first approach truly the future of branding? If yes, what are some of the things that brands should keep in mind to ensure that they are not left behind?
Webcast from the Hindustan Times newsroom, Brand Studio Live brings together some of the country’s top CXOs to talk about the hottest trends in marketing and branding today.
Episode 4 of #HTBrandStudioLive features Nikhil Rastogi(Citibank), Daman Soni (Wecash), Manish Bhatia (Hindware), Shravani Dang (Avantha Group), Sandeep Nagpal (Cvent), Sandeep Singh (Bira 91), and Prateek Chatterjee (NIIT).
Co-hosted by HT Brand Studio and DMA Asia
More on http://brandleadership.hindustantimes.com/ht_live.html
Watch Brand Studio Live - Episode 4 | Digital first: Building brands on the internet With HD Quality
Vlogs video | 312 views
Building brand trust in the digital age comes with its own set of complications. There is a deluge of misinformation about how online businesses collect and use personal data. Moreover, many consumers do not feel safe doing online transactions.
How do brands overcome such stumbling blocks, given that one in three people rank ‘trust in brand’ as among the top 3 reasons that influence their purchase decisions?
Brand Studio Live brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.
Episode 8 features Asha Kharga (Axis Bank), Pankaj Gupta (HDFC Life Insurance Company Ltd), Venkat Mallik (Tidal7 Brand & Digital), Shankar Jadhav (BSE Investments Ltd), Sharad Mathur (SBI General Insurance Company Ltd), Balaji Vaidyanathan (Franklin Templeton Investments Limited), and Rajiv Bansal (HT Digital Streams).
Co-hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM | Exchange partner: BSE India
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Watch Brand Studio Live: Episode 8- Brand trust in the age of the internet With HD Quality
Vlogs video | 439 views
#HTBrandStudioLive | Today, when there are thousands of brands fighting for a consumer's attention on the internet, driving only brand loyalty is not enough. Businesses need to go a step further and establish a deeper and a more emotional connection with customers.
As revealed by the Harvard Business Review, the most effective way to maximize customer value is to tap into their fundamental motivations or fulfill their unspoken emotional needs. In other words, it’s all about building brand affinity.
Find out more in the ninth episode of Brand Studio Live—a series that brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.
The event is hosted by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.
Ajay Row (DAN Network), Amit Sarda (Soulflower), Piyush Bhargava (Nightingales Home Health Services), Subhrangshu Neogi (UPES), Sagar Boke (Tata Chemicals Ltd), and Rajiv Bansal (HT Digital Streams) are the six brand masters who feature in this edition.
Co-hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM | Exchange partner: BSEIndia
More on http://brandleadership.hindustantimes.com/ht_live.html
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch Brand Studio Live: Episode 9- Building brand affinity With HD Quality
Vlogs video | 289 views
#HTBrandStudioLive | Content is king—and this holds truer today than ever before. It is what drives a brand, and gives it a purpose in today’s digital era. Content is also that which helps businesses engage with customers at a deeper and a more personal level. At every step of the customer journey, it is content that decides how he or she perceives a brand and makes a purchase decision.
Hear more about it in the eleventh episode of Brand Studio Live — a series that brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.
The event is hosted by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.
Agnello Dias (Taproot Dentsu), Divya Dixit (ALTBalaji), Jyoti Kumar Bansal (PHD India), Manav Sethi (Eros International PLC) and Rajshree Bakshi (Reliance Industries Limited) are the five brand masters who feature in this show.
Co-hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM | Exchange partner: BSEIndia
Watch Brand Studio Live: Episode 11 - Putting content at the heart of the new-age brand With HD Quality
Vlogs video | 349 views
#HTBrandStudioLive | In a survey of 300 global B2B organizations conducted by business news website ITProPortal, 75% of respondents said their customers had opted to buy online. How, then, can a B2B brand harness the various advantages that the internet offers for its success?
Hear more about it in the 12th episode of Brand Studio Live — a series that brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.
The event is anchored by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.
Roshni Das (Intel India), Rajesh Kumar Jindal (UiPath), Srihari Gopinath (Hewlett Packard Enterprise) and Kaustubh Nande (MSC Software) are the five brand masters who feature in this show.
Hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM | Exchange partner: BSEIndia
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch Brand Studio Live: Episode 12 - Building a strong B2B brand on the internet With HD Quality
Vlogs video | 354 views
Has the internet changed the way we tell stories? Or do some ideas and formats stay the same? How can we tie the content we create to the goals and purpose of our brand?
Telecast live from the Hindustan Times newsroom, Brand Studio Live brings together some of the country’s top CXOs to talk about the hottest trends in marketing and branding today.
Episode 2 of #HTBrandStudioLive features Amit Bajaj (Nissan Motor), Himani Agrawal (Microsoft), Karthik Nagarajan (Wavemaker), Pankaj Rana (Panasonic), Rajiv Bansal (HT Digital Streams), Solomon Wheeler (Vistara), and Vishal Chinchankar (Madison).
Co-hosted by HT Brand Studio and DMA Asia
More on http://brandleadership.hindustantimes.com/ht_live.html
Watch Brand Studio Live – Episode 2 | Storytelling on the internet: Tying content to brand goals With HD Quality
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