#HTBrandStudioLive | Content is king—and this holds truer today than ever before. It is what drives a brand, and gives it a purpose in today’s digital era. Content is also that which helps businesses engage with customers at a deeper and a more personal level. At every step of the customer journey, it is content that decides how he or she perceives a brand and makes a purchase decision.
Hear more about it in the eleventh episode of Brand Studio Live — a series that brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.
The event is hosted by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.
Agnello Dias (Taproot Dentsu), Divya Dixit (ALTBalaji), Jyoti Kumar Bansal (PHD India), Manav Sethi (Eros International PLC) and Rajshree Bakshi (Reliance Industries Limited) are the five brand masters who feature in this show.
Co-hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM | Exchange partner: BSEIndia
Watch Brand Studio Live: Episode 11 - Putting content at the heart of the new-age brand With HD Quality.
#HTBrandStudioLive | Content is king—and this holds truer today than ever before. It is what drives a brand, and gives it a purpose in today’s digital era. Content is also that which helps businesses engage with customers at a deeper and a more personal level. At every step of the customer journey, it is content that decides how he or she perceives a brand and makes a purchase decision.
Hear more about it in the eleventh episode of Brand Studio Live — a series that brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.
The event is hosted by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.
Agnello Dias (Taproot Dentsu), Divya Dixit (ALTBalaji), Jyoti Kumar Bansal (PHD India), Manav Sethi (Eros International PLC) and Rajshree Bakshi (Reliance Industries Limited) are the five brand masters who feature in this show.
Co-hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM | Exchange partner: BSEIndia
Watch Brand Studio Live: Episode 11 - Putting content at the heart of the new-age brand With HD Quality
Vlogs video | 348 views
Has the internet changed the way we tell stories? Or do some ideas and formats stay the same? How can we tie the content we create to the goals and purpose of our brand?
Telecast live from the Hindustan Times newsroom, Brand Studio Live brings together some of the country’s top CXOs to talk about the hottest trends in marketing and branding today.
Episode 2 of #HTBrandStudioLive features Amit Bajaj (Nissan Motor), Himani Agrawal (Microsoft), Karthik Nagarajan (Wavemaker), Pankaj Rana (Panasonic), Rajiv Bansal (HT Digital Streams), Solomon Wheeler (Vistara), and Vishal Chinchankar (Madison).
Co-hosted by HT Brand Studio and DMA Asia
More on http://brandleadership.hindustantimes.com/ht_live.html
Watch Brand Studio Live – Episode 2 | Storytelling on the internet: Tying content to brand goals With HD Quality
Vlogs video | 363 views
Check out the Superhit Hindi song 'Ishq Ada' from the superhit bollywood action romantic hindi blockbuster movie 'Ada... A Way of Life' (2010)
Cast: Ayaan Ahmad, Rahul Roy, Ayesha Jhulka, Nauheed Cyrusi
Written & Directed by Tanvir Ahmad
Produced by Kazaan Ahmad
Music: A. R. Rahman
Singers: Rashid Ali
Trivia: A.R.Rahman composed the songs for Ada in 2001, after completing the score for Oscar Nominated movie (Best Foreign Film) Lagaan, but the movie was shelved & was released in 2010.
Music video | 1183 views
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Building brand trust in the digital age comes with its own set of complications. There is a deluge of misinformation about how online businesses collect and use personal data. Moreover, many consumers do not feel safe doing online transactions.
How do brands overcome such stumbling blocks, given that one in three people rank ‘trust in brand’ as among the top 3 reasons that influence their purchase decisions?
Brand Studio Live brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.
Episode 8 features Asha Kharga (Axis Bank), Pankaj Gupta (HDFC Life Insurance Company Ltd), Venkat Mallik (Tidal7 Brand & Digital), Shankar Jadhav (BSE Investments Ltd), Sharad Mathur (SBI General Insurance Company Ltd), Balaji Vaidyanathan (Franklin Templeton Investments Limited), and Rajiv Bansal (HT Digital Streams).
Co-hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM | Exchange partner: BSE India
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch Brand Studio Live: Episode 8- Brand trust in the age of the internet With HD Quality
Vlogs video | 434 views
#HTBrandStudioLive | Today, when there are thousands of brands fighting for a consumer's attention on the internet, driving only brand loyalty is not enough. Businesses need to go a step further and establish a deeper and a more emotional connection with customers.
As revealed by the Harvard Business Review, the most effective way to maximize customer value is to tap into their fundamental motivations or fulfill their unspoken emotional needs. In other words, it’s all about building brand affinity.
Find out more in the ninth episode of Brand Studio Live—a series that brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.
The event is hosted by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.
Ajay Row (DAN Network), Amit Sarda (Soulflower), Piyush Bhargava (Nightingales Home Health Services), Subhrangshu Neogi (UPES), Sagar Boke (Tata Chemicals Ltd), and Rajiv Bansal (HT Digital Streams) are the six brand masters who feature in this edition.
Co-hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM | Exchange partner: BSEIndia
More on http://brandleadership.hindustantimes.com/ht_live.html
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch Brand Studio Live: Episode 9- Building brand affinity With HD Quality
Vlogs video | 289 views
#HTBrandStudioLive | In a survey of 300 global B2B organizations conducted by business news website ITProPortal, 75% of respondents said their customers had opted to buy online. How, then, can a B2B brand harness the various advantages that the internet offers for its success?
Hear more about it in the 12th episode of Brand Studio Live — a series that brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.
The event is anchored by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.
Roshni Das (Intel India), Rajesh Kumar Jindal (UiPath), Srihari Gopinath (Hewlett Packard Enterprise) and Kaustubh Nande (MSC Software) are the five brand masters who feature in this show.
Hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM | Exchange partner: BSEIndia
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch Brand Studio Live: Episode 12 - Building a strong B2B brand on the internet With HD Quality
Vlogs video | 348 views
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