The financial services sector in India enjoys a greater digital influence on consumers compared to categories such as electronics or travel, a study conducted by Facebook and the Boston Consulting Group reveals. Digital influence is also high across all financial products—from savings accounts to credit cards to insurance to mutual funds—the report adds. Are financial institutions ready to take advantage of this rapidly evolving digital landscape?
Webcast from the Hindustan Times newsroom, Brand Studio Live brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.
Episode 7 features Ajay Kakar (Aditya Birla Capital), Anika Agarwal (Max Bupa Health Insurance), Shaji Varghese (PNB Housing Finance Limited), Vishwajeet Parashar (Bajaj Capital), Yashish Dahiya (PolicyBazaar.com), Balaji Viswanath (American Express), and Rajiv Bansal (HT Digital Streams).
Co-hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM
More on http://brandleadership.hindustantimes.com/ht_live.html
Watch HT Brand Studio Live - Episode 7: Building financial services brands on the internet With HD Quality.
The financial services sector in India enjoys a greater digital influence on consumers compared to categories such as electronics or travel, a study conducted by Facebook and the Boston Consulting Group reveals. Digital influence is also high across all financial products—from savings accounts to credit cards to insurance to mutual funds—the report adds. Are financial institutions ready to take advantage of this rapidly evolving digital landscape?
Webcast from the Hindustan Times newsroom, Brand Studio Live brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.
Episode 7 features Ajay Kakar (Aditya Birla Capital), Anika Agarwal (Max Bupa Health Insurance), Shaji Varghese (PNB Housing Finance Limited), Vishwajeet Parashar (Bajaj Capital), Yashish Dahiya (PolicyBazaar.com), Balaji Viswanath (American Express), and Rajiv Bansal (HT Digital Streams).
Co-hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM
More on http://brandleadership.hindustantimes.com/ht_live.html
Watch HT Brand Studio Live - Episode 7: Building financial services brands on the internet With HD Quality
Vlogs video | 309 views
As more and more consumers make their presence felt on digital platforms, how do brands take the opportunity to engage with them? Is a digital-first approach truly the future of branding? If yes, what are some of the things that brands should keep in mind to ensure that they are not left behind?
Webcast from the Hindustan Times newsroom, Brand Studio Live brings together some of the country’s top CXOs to talk about the hottest trends in marketing and branding today.
Episode 4 of #HTBrandStudioLive features Nikhil Rastogi(Citibank), Daman Soni (Wecash), Manish Bhatia (Hindware), Shravani Dang (Avantha Group), Sandeep Nagpal (Cvent), Sandeep Singh (Bira 91), and Prateek Chatterjee (NIIT).
Co-hosted by HT Brand Studio and DMA Asia
More on http://brandleadership.hindustantimes.com/ht_live.html
Watch Brand Studio Live - Episode 4 | Digital first: Building brands on the internet With HD Quality
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#HTBrandStudioLive | In a survey of 300 global B2B organizations conducted by business news website ITProPortal, 75% of respondents said their customers had opted to buy online. How, then, can a B2B brand harness the various advantages that the internet offers for its success?
Hear more about it in the 12th episode of Brand Studio Live — a series that brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.
The event is anchored by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.
Roshni Das (Intel India), Rajesh Kumar Jindal (UiPath), Srihari Gopinath (Hewlett Packard Enterprise) and Kaustubh Nande (MSC Software) are the five brand masters who feature in this show.
Hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM | Exchange partner: BSEIndia
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Watch Brand Studio Live: Episode 12 - Building a strong B2B brand on the internet With HD Quality
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Building brand trust in the digital age comes with its own set of complications. There is a deluge of misinformation about how online businesses collect and use personal data. Moreover, many consumers do not feel safe doing online transactions.
How do brands overcome such stumbling blocks, given that one in three people rank ‘trust in brand’ as among the top 3 reasons that influence their purchase decisions?
Brand Studio Live brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.
Episode 8 features Asha Kharga (Axis Bank), Pankaj Gupta (HDFC Life Insurance Company Ltd), Venkat Mallik (Tidal7 Brand & Digital), Shankar Jadhav (BSE Investments Ltd), Sharad Mathur (SBI General Insurance Company Ltd), Balaji Vaidyanathan (Franklin Templeton Investments Limited), and Rajiv Bansal (HT Digital Streams).
Co-hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM | Exchange partner: BSE India
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch Brand Studio Live: Episode 8- Brand trust in the age of the internet With HD Quality
Vlogs video | 446 views
Has the internet changed the way we tell stories? Or do some ideas and formats stay the same? How can we tie the content we create to the goals and purpose of our brand?
Telecast live from the Hindustan Times newsroom, Brand Studio Live brings together some of the country’s top CXOs to talk about the hottest trends in marketing and branding today.
Episode 2 of #HTBrandStudioLive features Amit Bajaj (Nissan Motor), Himani Agrawal (Microsoft), Karthik Nagarajan (Wavemaker), Pankaj Rana (Panasonic), Rajiv Bansal (HT Digital Streams), Solomon Wheeler (Vistara), and Vishal Chinchankar (Madison).
Co-hosted by HT Brand Studio and DMA Asia
More on http://brandleadership.hindustantimes.com/ht_live.html
Watch Brand Studio Live – Episode 2 | Storytelling on the internet: Tying content to brand goals With HD Quality
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#HTBrandStudioLive | Has the concept of brand loyalty significantly altered in the digital era?
It definitely has, say leaders from various industries. So, while for one brand custodian, loyalty can be built by becoming an inherent part of consumers’ lives, for another it is about going beyond traditional reward programs and interacting more with them.
Find out more in the tenth episode of Brand Studio Live — a series that brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.
The event is hosted by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.
Alok Arya (Future Group), Ayoshmita Biswas (Piramal Capital & Housing Finance), Veetika Joshi Deoras (IHCL), Mahesh Israni (Tata Global Beverages Ltd), Smita Murarka (Amante, MAS Brands), Srinivasa Rao (Lifestyle International) and Rajiv Bansal (ex-HTDS) are the seven brand masters who feature in the show.
Co-hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM | Exchange partner: BSEIndia
More on http://brandleadership.hindustantimes.com/ht_live.html
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch Brand Studio Live: Episode 10 - Building customer loyalty in the age of the internet With HD Quality
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#HTBrandStudioLive | Today, when there are thousands of brands fighting for a consumer's attention on the internet, driving only brand loyalty is not enough. Businesses need to go a step further and establish a deeper and a more emotional connection with customers.
As revealed by the Harvard Business Review, the most effective way to maximize customer value is to tap into their fundamental motivations or fulfill their unspoken emotional needs. In other words, it’s all about building brand affinity.
Find out more in the ninth episode of Brand Studio Live—a series that brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.
The event is hosted by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.
Ajay Row (DAN Network), Amit Sarda (Soulflower), Piyush Bhargava (Nightingales Home Health Services), Subhrangshu Neogi (UPES), Sagar Boke (Tata Chemicals Ltd), and Rajiv Bansal (HT Digital Streams) are the six brand masters who feature in this edition.
Co-hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM | Exchange partner: BSEIndia
More on http://brandleadership.hindustantimes.com/ht_live.html
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch Brand Studio Live: Episode 9- Building brand affinity With HD Quality
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Education revolution in Punjab ❤️The transformation we all deserve! #punjab #punjabgovernmentschool
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Education revolution in Punjab ❤️The transformation we all deserve! #punjab #punjabgovernmentschool
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#HTBrandStudioLive | Every year, India adds more women to the internet than any other country, a Comscore study reveals. In fact, millennial women are increasingly driving online retail and OTT - 90% of women between 15 and 24 can be found on a mobile retail website. Are brands, therefore, ready to seize the opportunity that will allow them to engage better with women on the internet? Find out in the Episode 6 of Brand Studio Live.
Webcast from the Hindustan Times newsroom, Brand Studio Live brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.
Episode 6 features Gulbahar Taurani (Philips), Karan Kumar (Fabindia), Pankaj Duhan (Reckitt Benckiser), Alok Shankar (Fitbit), Priyanka Gill (POPxo), Rutu Mody (Jigsaw) and Pushpanjali Banerji (Kyndal Group), among other brand masters.
Co-hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM
More on http://brandleadership.hindustantimes.com/ht_live.html
Watch HT Brand Studio Live: Episode 6- Marketing to the millennial woman in the age of the internet With HD Quality
Vlogs video | 269 views
How has Amante been able to break through the decades of stereotyping that plagues the marketing of lingerie as a category? Smita Murarka, Head of Marketing at Amante, MAS Brands, tells Rajat Arora of HT Brand Studio the art of marketing a woman's product to the woman and how consumer behavior is rapidly evolving in this segment.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
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Watch HT Brand Leadership Series: Brand Masters ft. Smita Murarka, Amante, MAS Brands With HD Quality
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