HT Brand Studio Live: Episode 6- Marketing to the millennial woman in the age of the internet

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#HTBrandStudioLive | Every year, India adds more women to the internet than any other country, a Comscore study reveals. In fact, millennial women are increasingly driving online retail and OTT - 90% of women between 15 and 24 can be found on a mobile retail website. Are brands, therefore, ready to seize the opportunity that will allow them to engage better with women on the internet? Find out in the Episode 6 of Brand Studio Live.

Webcast from the Hindustan Times newsroom, Brand Studio Live brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.

Episode 6 features Gulbahar Taurani (Philips), Karan Kumar (Fabindia), Pankaj Duhan (Reckitt Benckiser), Alok Shankar (Fitbit), Priyanka Gill (POPxo), Rutu Mody (Jigsaw) and Pushpanjali Banerji (Kyndal Group), among other brand masters.

Co-hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM

More on http://brandleadership.hindustantimes.com/ht_live.html

Watch HT Brand Studio Live: Episode 6- Marketing to the millennial woman in the age of the internet With HD Quality.

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  • Watch HT Brand Studio Live: Episode 6- Marketing to the millennial woman in the age of the internet Video
    HT Brand Studio Live: Episode 6- Marketing to the millennial woman in the age of the internet

    #HTBrandStudioLive | Every year, India adds more women to the internet than any other country, a Comscore study reveals. In fact, millennial women are increasingly driving online retail and OTT - 90% of women between 15 and 24 can be found on a mobile retail website. Are brands, therefore, ready to seize the opportunity that will allow them to engage better with women on the internet? Find out in the Episode 6 of Brand Studio Live.

    Webcast from the Hindustan Times newsroom, Brand Studio Live brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.

    Episode 6 features Gulbahar Taurani (Philips), Karan Kumar (Fabindia), Pankaj Duhan (Reckitt Benckiser), Alok Shankar (Fitbit), Priyanka Gill (POPxo), Rutu Mody (Jigsaw) and Pushpanjali Banerji (Kyndal Group), among other brand masters.

    Co-hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM

    More on http://brandleadership.hindustantimes.com/ht_live.html

    Watch HT Brand Studio Live: Episode 6- Marketing to the millennial woman in the age of the internet With HD Quality

    Vlogs video | 264 views

  • Watch Brand Studio Live: Episode 8- Brand trust in the age of the internet Video
    Brand Studio Live: Episode 8- Brand trust in the age of the internet

    Building brand trust in the digital age comes with its own set of complications. There is a deluge of misinformation about how online businesses collect and use personal data. Moreover, many consumers do not feel safe doing online transactions.

    How do brands overcome such stumbling blocks, given that one in three people rank ‘trust in brand’ as among the top 3 reasons that influence their purchase decisions?

    Brand Studio Live brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.

    Episode 8 features Asha Kharga (Axis Bank), Pankaj Gupta (HDFC Life Insurance Company Ltd), Venkat Mallik (Tidal7 Brand & Digital), Shankar Jadhav (BSE Investments Ltd), Sharad Mathur (SBI General Insurance Company Ltd), Balaji Vaidyanathan (Franklin Templeton Investments Limited), and Rajiv Bansal (HT Digital Streams).

    Co-hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM | Exchange partner: BSE India

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  • Watch Brand Studio Live: Episode 10 - Building customer loyalty in the age of the internet Video
    Brand Studio Live: Episode 10 - Building customer loyalty in the age of the internet

    #HTBrandStudioLive | Has the concept of brand loyalty significantly altered in the digital era?

    It definitely has, say leaders from various industries. So, while for one brand custodian, loyalty can be built by becoming an inherent part of consumers’ lives, for another it is about going beyond traditional reward programs and interacting more with them.

    Find out more in the tenth episode of Brand Studio Live — a series that brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.

    The event is hosted by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.

    Alok Arya (Future Group), Ayoshmita Biswas (Piramal Capital & Housing Finance), Veetika Joshi Deoras (IHCL), Mahesh Israni (Tata Global Beverages Ltd), Smita Murarka (Amante, MAS Brands), Srinivasa Rao (Lifestyle International) and Rajiv Bansal (ex-HTDS) are the seven brand masters who feature in the show.

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    Brand Studio Live – Episode 2 | Storytelling on the internet: Tying content to brand goals

    Has the internet changed the way we tell stories? Or do some ideas and formats stay the same? How can we tie the content we create to the goals and purpose of our brand?

    Telecast live from the Hindustan Times newsroom, Brand Studio Live brings together some of the country’s top CXOs to talk about the hottest trends in marketing and branding today.

    Episode 2 of #HTBrandStudioLive features Amit Bajaj (Nissan Motor), Himani Agrawal (Microsoft), Karthik Nagarajan (Wavemaker), Pankaj Rana (Panasonic), Rajiv Bansal (HT Digital Streams), Solomon Wheeler (Vistara), and Vishal Chinchankar (Madison).

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    #HTBrandStudioLive | In a survey of 300 global B2B organizations conducted by business news website ITProPortal, 75% of respondents said their customers had opted to buy online. How, then, can a B2B brand harness the various advantages that the internet offers for its success?

    Hear more about it in the 12th episode of Brand Studio Live — a series that brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.

    The event is anchored by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.

    Roshni Das (Intel India), Rajesh Kumar Jindal (UiPath), Srihari Gopinath (Hewlett Packard Enterprise) and Kaustubh Nande (MSC Software) are the five brand masters who feature in this show.

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    Brand Studio Live: Episode 11 - Putting content at the heart of the new-age brand

    #HTBrandStudioLive | Content is king—and this holds truer today than ever before. It is what drives a brand, and gives it a purpose in today’s digital era. Content is also that which helps businesses engage with customers at a deeper and a more personal level. At every step of the customer journey, it is content that decides how he or she perceives a brand and makes a purchase decision.

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    The event is hosted by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.

    Agnello Dias (Taproot Dentsu), Divya Dixit (ALTBalaji), Jyoti Kumar Bansal (PHD India), Manav Sethi (Eros International PLC) and Rajshree Bakshi (Reliance Industries Limited) are the five brand masters who feature in this show.


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    Whisky as a whole has seen a surge in popularity in the last 10 to 15 years. As a result, once-plentiful supplies of aged whiskeys have dwindled. Because fewer aged whiskies can be found on the shelves, NAS whisky has become more common.

    That may sound like a letdown to those who are accustomed to drinking aged whisky, but there’s no need to blame whisky newcomers for depleting your supply. Non-Age-Statment (NAS) whisky can be every bit as tasty and sophisticated as aged whisky, and it has open the floodgates for whisky distillers to experiment with new blends that can revolutionize the whisky-drinking experience!

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    As more and more consumers make their presence felt on digital platforms, how do brands take the opportunity to engage with them? Is a digital-first approach truly the future of branding? If yes, what are some of the things that brands should keep in mind to ensure that they are not left behind?

    Webcast from the Hindustan Times newsroom, Brand Studio Live brings together some of the country’s top CXOs to talk about the hottest trends in marketing and branding today.

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    HT Brand Studio Live - Episode 7: Building financial services brands on the internet

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    Watch My other Vlogs -
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    Watch My Disney Princess to Indian Wedding Series here - Its fun to watch Indian Avatar of Disney Princesses -
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    Here is my Get UNREADY With Me -
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    Shop affordable Makeup here -
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    Shop affordable Makeup here -
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    Beauty Tips video | 1335 views