#HTBrandStudioLive | Every year, India adds more women to the internet than any other country, a Comscore study reveals. In fact, millennial women are increasingly driving online retail and OTT - 90% of women between 15 and 24 can be found on a mobile retail website. Are brands, therefore, ready to seize the opportunity that will allow them to engage better with women on the internet? Find out in the Episode 6 of Brand Studio Live.
Webcast from the Hindustan Times newsroom, Brand Studio Live brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.
Episode 6 features Gulbahar Taurani (Philips), Karan Kumar (Fabindia), Pankaj Duhan (Reckitt Benckiser), Alok Shankar (Fitbit), Priyanka Gill (POPxo), Rutu Mody (Jigsaw) and Pushpanjali Banerji (Kyndal Group), among other brand masters.
Co-hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM
More on http://brandleadership.hindustantimes.com/ht_live.html
Watch HT Brand Studio Live: Episode 6- Marketing to the millennial woman in the age of the internet With HD Quality.
#HTBrandStudioLive | Every year, India adds more women to the internet than any other country, a Comscore study reveals. In fact, millennial women are increasingly driving online retail and OTT - 90% of women between 15 and 24 can be found on a mobile retail website. Are brands, therefore, ready to seize the opportunity that will allow them to engage better with women on the internet? Find out in the Episode 6 of Brand Studio Live.
Webcast from the Hindustan Times newsroom, Brand Studio Live brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.
Episode 6 features Gulbahar Taurani (Philips), Karan Kumar (Fabindia), Pankaj Duhan (Reckitt Benckiser), Alok Shankar (Fitbit), Priyanka Gill (POPxo), Rutu Mody (Jigsaw) and Pushpanjali Banerji (Kyndal Group), among other brand masters.
Co-hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM
More on http://brandleadership.hindustantimes.com/ht_live.html
Watch HT Brand Studio Live: Episode 6- Marketing to the millennial woman in the age of the internet With HD Quality
Vlogs video | 189 views
Building brand trust in the digital age comes with its own set of complications. There is a deluge of misinformation about how online businesses collect and use personal data. Moreover, many consumers do not feel safe doing online transactions.
How do brands overcome such stumbling blocks, given that one in three people rank ‘trust in brand’ as among the top 3 reasons that influence their purchase decisions?
Brand Studio Live brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.
Episode 8 features Asha Kharga (Axis Bank), Pankaj Gupta (HDFC Life Insurance Company Ltd), Venkat Mallik (Tidal7 Brand & Digital), Shankar Jadhav (BSE Investments Ltd), Sharad Mathur (SBI General Insurance Company Ltd), Balaji Vaidyanathan (Franklin Templeton Investments Limited), and Rajiv Bansal (HT Digital Streams).
Co-hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM | Exchange partner: BSE India
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Watch Brand Studio Live: Episode 8- Brand trust in the age of the internet With HD Quality
Vlogs video | 374 views
#HTBrandStudioLive | Has the concept of brand loyalty significantly altered in the digital era?
It definitely has, say leaders from various industries. So, while for one brand custodian, loyalty can be built by becoming an inherent part of consumers’ lives, for another it is about going beyond traditional reward programs and interacting more with them.
Find out more in the tenth episode of Brand Studio Live — a series that brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.
The event is hosted by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.
Alok Arya (Future Group), Ayoshmita Biswas (Piramal Capital & Housing Finance), Veetika Joshi Deoras (IHCL), Mahesh Israni (Tata Global Beverages Ltd), Smita Murarka (Amante, MAS Brands), Srinivasa Rao (Lifestyle International) and Rajiv Bansal (ex-HTDS) are the seven brand masters who feature in the show.
Co-hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM | Exchange partner: BSEIndia
More on http://brandleadership.hindustantimes.com/ht_live.html
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Watch Brand Studio Live: Episode 10 - Building customer loyalty in the age of the internet With HD Quality
Vlogs video | 343 views
Has the internet changed the way we tell stories? Or do some ideas and formats stay the same? How can we tie the content we create to the goals and purpose of our brand?
Telecast live from the Hindustan Times newsroom, Brand Studio Live brings together some of the country’s top CXOs to talk about the hottest trends in marketing and branding today.
Episode 2 of #HTBrandStudioLive features Amit Bajaj (Nissan Motor), Himani Agrawal (Microsoft), Karthik Nagarajan (Wavemaker), Pankaj Rana (Panasonic), Rajiv Bansal (HT Digital Streams), Solomon Wheeler (Vistara), and Vishal Chinchankar (Madison).
Co-hosted by HT Brand Studio and DMA Asia
More on http://brandleadership.hindustantimes.com/ht_live.html
Watch Brand Studio Live – Episode 2 | Storytelling on the internet: Tying content to brand goals With HD Quality
Vlogs video | 298 views
#HTBrandStudioLive | In a survey of 300 global B2B organizations conducted by business news website ITProPortal, 75% of respondents said their customers had opted to buy online. How, then, can a B2B brand harness the various advantages that the internet offers for its success?
Hear more about it in the 12th episode of Brand Studio Live — a series that brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.
The event is anchored by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.
Roshni Das (Intel India), Rajesh Kumar Jindal (UiPath), Srihari Gopinath (Hewlett Packard Enterprise) and Kaustubh Nande (MSC Software) are the five brand masters who feature in this show.
Hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM | Exchange partner: BSEIndia
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Watch Brand Studio Live: Episode 12 - Building a strong B2B brand on the internet With HD Quality
Vlogs video | 295 views
#HTBrandStudioLive | Content is king—and this holds truer today than ever before. It is what drives a brand, and gives it a purpose in today’s digital era. Content is also that which helps businesses engage with customers at a deeper and a more personal level. At every step of the customer journey, it is content that decides how he or she perceives a brand and makes a purchase decision.
Hear more about it in the eleventh episode of Brand Studio Live — a series that brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.
The event is hosted by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.
Agnello Dias (Taproot Dentsu), Divya Dixit (ALTBalaji), Jyoti Kumar Bansal (PHD India), Manav Sethi (Eros International PLC) and Rajshree Bakshi (Reliance Industries Limited) are the five brand masters who feature in this show.
Co-hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM | Exchange partner: BSEIndia
Watch Brand Studio Live: Episode 11 - Putting content at the heart of the new-age brand With HD Quality
Vlogs video | 300 views
#AgeVSnonAgeWhisky #BestWhisky #CocktailsIndia
Which one is the best Age or non-age whisky? Why is Non-Age-Statment Whisky Getting So Popular?
Whisky as a whole has seen a surge in popularity in the last 10 to 15 years. As a result, once-plentiful supplies of aged whiskeys have dwindled. Because fewer aged whiskies can be found on the shelves, NAS whisky has become more common.
That may sound like a letdown to those who are accustomed to drinking aged whisky, but there’s no need to blame whisky newcomers for depleting your supply. Non-Age-Statment (NAS) whisky can be every bit as tasty and sophisticated as aged whisky, and it has open the floodgates for whisky distillers to experiment with new blends that can revolutionize the whisky-drinking experience!
Although NAS whisky has experienced a popularity boom in recent years, it’s actually been around for a long time. Johnnie Walker is a well-known example of a NAS whisky blend that has been around for a good while. During its time in the spotlight, it has fortified a reputation as one of the world’s most popular whiskies.
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As more and more consumers make their presence felt on digital platforms, how do brands take the opportunity to engage with them? Is a digital-first approach truly the future of branding? If yes, what are some of the things that brands should keep in mind to ensure that they are not left behind?
Webcast from the Hindustan Times newsroom, Brand Studio Live brings together some of the country’s top CXOs to talk about the hottest trends in marketing and branding today.
Episode 4 of #HTBrandStudioLive features Nikhil Rastogi(Citibank), Daman Soni (Wecash), Manish Bhatia (Hindware), Shravani Dang (Avantha Group), Sandeep Nagpal (Cvent), Sandeep Singh (Bira 91), and Prateek Chatterjee (NIIT).
Co-hosted by HT Brand Studio and DMA Asia
More on http://brandleadership.hindustantimes.com/ht_live.html
Watch Brand Studio Live - Episode 4 | Digital first: Building brands on the internet With HD Quality
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The financial services sector in India enjoys a greater digital influence on consumers compared to categories such as electronics or travel, a study conducted by Facebook and the Boston Consulting Group reveals. Digital influence is also high across all financial products—from savings accounts to credit cards to insurance to mutual funds—the report adds. Are financial institutions ready to take advantage of this rapidly evolving digital landscape?
Webcast from the Hindustan Times newsroom, Brand Studio Live brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.
Episode 7 features Ajay Kakar (Aditya Birla Capital), Anika Agarwal (Max Bupa Health Insurance), Shaji Varghese (PNB Housing Finance Limited), Vishwajeet Parashar (Bajaj Capital), Yashish Dahiya (PolicyBazaar.com), Balaji Viswanath (American Express), and Rajiv Bansal (HT Digital Streams).
Co-hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM
More on http://brandleadership.hindustantimes.com/ht_live.html
Watch HT Brand Studio Live - Episode 7: Building financial services brands on the internet With HD Quality
Vlogs video | 262 views
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BJP's OBC card did not work in Haryana? Jaat and Dalit vote turned upside down!
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#SGPC #PresidentElection #BreakingNews
Breaking: SGPC ਦੇ ਪ੍ਰਧਾਨ ਦੀਆਂ ਚੋਣਾਂ ਦਾ ਹੋਇਆ ਐਲਾਨ
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Breaking: SGPC ਦੇ ਪ੍ਰਧਾਨ ਦੀਆਂ ਚੋਣਾਂ ਦਾ ਹੋਇਆ ਐਲਾਨ
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#CMMeeting #Chandigarh #cabinetmeeting
Big Breaking: Chandigarh 'ਚ ਭਲਕੇ CM Mann ਦੀ ਕੈਬਿਨੇਟ ਮੀਟਿੰਗ, ਲਏ ਜਾਣਗੇ ਵੱਡੇ ਫੈਸਲੇ
Big Breaking: CM Mann's cabinet meeting tomorrow in Chandigarh, big decisions will be taken
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Big Breaking: Chandigarh 'ਚ ਭਲਕੇ CM Mann ਦੀ ਕੈਬਿਨੇਟ ਮੀਟਿੰਗ, ਲਏ ਜਾਣਗੇ ਵੱਡੇ ਫੈਸਲੇ
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ਪੰਜਾਬ ਕਾਂਗਰਸ ਭਵਨ ਤੋਂ Raja Warring ਦੀ ਅਹਿਮ Press conference: LIVE
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