HT Brand Studio Live: Episode 6- Marketing to the millennial woman in the age of the internet

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#HTBrandStudioLive | Every year, India adds more women to the internet than any other country, a Comscore study reveals. In fact, millennial women are increasingly driving online retail and OTT - 90% of women between 15 and 24 can be found on a mobile retail website. Are brands, therefore, ready to seize the opportunity that will allow them to engage better with women on the internet? Find out in the Episode 6 of Brand Studio Live.

Webcast from the Hindustan Times newsroom, Brand Studio Live brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.

Episode 6 features Gulbahar Taurani (Philips), Karan Kumar (Fabindia), Pankaj Duhan (Reckitt Benckiser), Alok Shankar (Fitbit), Priyanka Gill (POPxo), Rutu Mody (Jigsaw) and Pushpanjali Banerji (Kyndal Group), among other brand masters.

Co-hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM

More on http://brandleadership.hindustantimes.com/ht_live.html

Watch HT Brand Studio Live: Episode 6- Marketing to the millennial woman in the age of the internet With HD Quality.

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  • Watch HT Brand Studio Live: Episode 6- Marketing to the millennial woman in the age of the internet Video
    HT Brand Studio Live: Episode 6- Marketing to the millennial woman in the age of the internet

    #HTBrandStudioLive | Every year, India adds more women to the internet than any other country, a Comscore study reveals. In fact, millennial women are increasingly driving online retail and OTT - 90% of women between 15 and 24 can be found on a mobile retail website. Are brands, therefore, ready to seize the opportunity that will allow them to engage better with women on the internet? Find out in the Episode 6 of Brand Studio Live.

    Webcast from the Hindustan Times newsroom, Brand Studio Live brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.

    Episode 6 features Gulbahar Taurani (Philips), Karan Kumar (Fabindia), Pankaj Duhan (Reckitt Benckiser), Alok Shankar (Fitbit), Priyanka Gill (POPxo), Rutu Mody (Jigsaw) and Pushpanjali Banerji (Kyndal Group), among other brand masters.

    Co-hosted by HT Brand Studio and DMA Asia | Radio partner: Fever FM

    More on http://brandleadership.hindustantimes.com/ht_live.html

    Watch HT Brand Studio Live: Episode 6- Marketing to the millennial woman in the age of the internet With HD Quality

    Vlogs video | 264 views

  • Watch Brand Studio Live: Episode 8- Brand trust in the age of the internet Video
    Brand Studio Live: Episode 8- Brand trust in the age of the internet

    Building brand trust in the digital age comes with its own set of complications. There is a deluge of misinformation about how online businesses collect and use personal data. Moreover, many consumers do not feel safe doing online transactions.

    How do brands overcome such stumbling blocks, given that one in three people rank ‘trust in brand’ as among the top 3 reasons that influence their purchase decisions?

    Brand Studio Live brings together some of the country’s top CXOs to share their insights over new themes in marketing and branding today.

    Episode 8 features Asha Kharga (Axis Bank), Pankaj Gupta (HDFC Life Insurance Company Ltd), Venkat Mallik (Tidal7 Brand & Digital), Shankar Jadhav (BSE Investments Ltd), Sharad Mathur (SBI General Insurance Company Ltd), Balaji Vaidyanathan (Franklin Templeton Investments Limited), and Rajiv Bansal (HT Digital Streams).

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    Brand Studio Live: Episode 10 - Building customer loyalty in the age of the internet

    #HTBrandStudioLive | Has the concept of brand loyalty significantly altered in the digital era?

    It definitely has, say leaders from various industries. So, while for one brand custodian, loyalty can be built by becoming an inherent part of consumers’ lives, for another it is about going beyond traditional reward programs and interacting more with them.

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    Brand Studio Live – Episode 2 | Storytelling on the internet: Tying content to brand goals

    Has the internet changed the way we tell stories? Or do some ideas and formats stay the same? How can we tie the content we create to the goals and purpose of our brand?

    Telecast live from the Hindustan Times newsroom, Brand Studio Live brings together some of the country’s top CXOs to talk about the hottest trends in marketing and branding today.

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    #HTBrandStudioLive | In a survey of 300 global B2B organizations conducted by business news website ITProPortal, 75% of respondents said their customers had opted to buy online. How, then, can a B2B brand harness the various advantages that the internet offers for its success?

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    The event is anchored by Rameet Arora, COO & Head of Digital Brands, HT Digital Streams.

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    Brand Studio Live: Episode 11 - Putting content at the heart of the new-age brand

    #HTBrandStudioLive | Content is king—and this holds truer today than ever before. It is what drives a brand, and gives it a purpose in today’s digital era. Content is also that which helps businesses engage with customers at a deeper and a more personal level. At every step of the customer journey, it is content that decides how he or she perceives a brand and makes a purchase decision.

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    Watch My other Vlogs -
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    Beauty Tips video | 1335 views