With a user base of 15 million, India's women-only platform Sheroes is going from strength to strength.
Hear more about its journey from its founder and CEO, Sairee Chahal.
Chahal also outlines the top marketing strategies that brands need to adopt while connecting with women.
She is in conversation with Rajat Arora of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever FM
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Sairee Chahal, SHEROES With HD Quality.
With a user base of 15 million, India's women-only platform Sheroes is going from strength to strength.
Hear more about its journey from its founder and CEO, Sairee Chahal.
Chahal also outlines the top marketing strategies that brands need to adopt while connecting with women.
She is in conversation with Rajat Arora of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever FM
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Sairee Chahal, SHEROES With HD Quality
Vlogs video | 450 views
Sairee Chahal, Founder and CEO, SHEROES
Watch Sairee Chahal, Founder and CEO, SHEROES With HD Quality
Vlogs video | 265 views
Do marketing campaigns in India adequately capture the needs and aspirations of women?
Not really, says Rutu Mody-Kamdar, Founder and Managing Director of Jigsaw Brand Consultants, while highlighting how marketers continue to subject women to age-old stereotypes.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Rutu Mody-Kamdar, Jigsaw Brand Consultants With HD Quality
Vlogs video | 16714 views
Has brand communication in the digital era significantly changed?
It sure has, says Venkat Mallik, Co-founder and Chief Strategy Officer, Tidal7 Brand & Digital.
According to Mallik, the most important development has been the use of data by brands to create personalized experiences for consumers.
He is in conversation with Rajat Arora of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com.
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Venkat Mallik, Tidal7 Brand & Digital With HD Quality
Vlogs video | 946 views
The 13th edition of #HTBrandStudioLive will be held tomorrow.
Featuring in it will be Sairee Chahal, founder and CEO, SHEROES.
Watch this video, where she talks about what this episode holds for us.
You can catch all the action on our Facebook page.
The other leaders who will feature in this episode are Jose Antonio Cachaza (LaLiga), Kanika Mittal (Twitter), Amer Jaleel (MullenLowe Lintas Group), Snehil Gautam (Housing.com), Akash Banerji (Viacom 18), Gautam Shewakramani (Quora) and Vani Gupta Dandia (independent marketing expert).
More at http://brandleadership.hindustantimes.com/
Hosted by HT Brand Studio and DMA Asia. Radio partner: Fever FM.
Watch Brand Studio Live Episode 13: Sneak Peek with Sairee Chahal With HD Quality
Vlogs video | 393 views
Artificial Intelligence (AI) is a buzzword in almost all industries today. But how exactly do marketers benefit from it? Is it true that AI may replace jobs? What are some of the skills marketers can't ignore today? And how can we make the industry more diverse and gender-sensitive? Jodie Sangster, CMO Liaison Lead, IBM Watson, answers all these questions and more as an HT #BrandMaster.
Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com/brand_masters.html
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Watch HT Brand Leadership Series: Brand Masters ft. Jodie Sangster, IBM With HD Quality
Vlogs video | 326 views
The Honda Activa practically led a scooter revolution across India.
Hear more about it from Yadvinder Singh Guleria, Senior Vice President- Sales and Marketing, Honda Motorcycle & Scooter. The ace marketer also talks about what the brand is doing in terms of venturing into rural markets.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Yadvinder Singh Guleria, Honda With HD Quality
Vlogs video | 283 views
Gaurav Mehta, Chief Marketing Officer at GirnarSoft, talks about the opportunities and challenges that data brings for a brand, in this chat with Priyanka Mehra.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Gaurav Mehta, GirnarSoft With HD Quality
Vlogs video | 347 views
Consumers often tend to overlook the importance of health insurance, says Anika Agarwal, Senior Vice President and Head-Marketing, Digital and Direct Sales, Max Bupa Health Insurance.
She, however, tells us what the company is doing to change that--particularly in reference to educating people about opting for a policy at the right time.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Anika Agarwal, Max Bupa Health Insurance With HD Quality
Vlogs video | 349 views
'Good advertising drives attention, great content marketing drives motivation'. With this philosophy in mind, Roshni Das, Director- Marketing at Intel India strives to motivate businesses to embrace technology.
In this interview, she touches upon the best digital marketing trends to follow, Intel's growing involvement in the gaming segment and how to use social media connectivity to a brand's advantage.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Roshni Das, Intel India With HD Quality
Vlogs video | 559 views
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