ET Startup Awards 2019 Snapdeal lifts Comeback Kid award

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The tenacity shown by Snapdeal's founders — Kunal Bahl and Rohit Bansal — in pulling their company back from the brink of oblivion, was recognised unanimously by the jury as one of the biggest survival stories of the Indian startup ecosystem in recent memory. Snapdeal moved away from competing with Amazon and Flipkart and focused on what it calls value-conscious customers. The e-commerce startup bagged Comeback Kid award at ET Startup Awards 2019 held Friday in Bengaluru.

Watch ET Startup Awards 2019: Snapdeal lifts' Comeback Kid' award With HD Quality.

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    The tenacity shown by Snapdeal's founders — Kunal Bahl and Rohit Bansal — in pulling their company back from the brink of oblivion, was recognised unanimously by the jury as one of the biggest survival stories of the Indian startup ecosystem in recent memory. Snapdeal moved away from competing with Amazon and Flipkart and focused on what it calls value-conscious customers. The e-commerce startup bagged Comeback Kid award at ET Startup Awards 2019 held Friday in Bengaluru.

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    In May 2016, Grofers started experiencing a slowdown in growth, as did several other hyper-local businesses. Founders Albinder Dhindsa and Saurabh Kumar then decided to build warehouses and pivot to an inventory-led model. Grofers shut operations in nine cities and laid off employees, and investors and entrepreneurs started writing obituaries of the company. But the founders kept at it and their decision to pivot to an inventory-led model paid off. Over the past 15 months, Grofers has grown by about six times. Grofers' successful turnaround story was the single-most important factor in granting Dhindsa and Kumar the title of 'Comeback Kid' at ET Startup Awards 2018. Watch now.

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