Grofers is the 'Comeback Kid'| ET Startup Awards 2018

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In May 2016, Grofers started experiencing a slowdown in growth, as did several other hyper-local businesses. Founders Albinder Dhindsa and Saurabh Kumar then decided to build warehouses and pivot to an inventory-led model. Grofers shut operations in nine cities and laid off employees, and investors and entrepreneurs started writing obituaries of the company. But the founders kept at it and their decision to pivot to an inventory-led model paid off. Over the past 15 months, Grofers has grown by about six times. Grofers' successful turnaround story was the single-most important factor in granting Dhindsa and Kumar the title of 'Comeback Kid' at ET Startup Awards 2018. Watch now.

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    Grofers is the 'Comeback Kid'| ET Startup Awards 2018

    In May 2016, Grofers started experiencing a slowdown in growth, as did several other hyper-local businesses. Founders Albinder Dhindsa and Saurabh Kumar then decided to build warehouses and pivot to an inventory-led model. Grofers shut operations in nine cities and laid off employees, and investors and entrepreneurs started writing obituaries of the company. But the founders kept at it and their decision to pivot to an inventory-led model paid off. Over the past 15 months, Grofers has grown by about six times. Grofers' successful turnaround story was the single-most important factor in granting Dhindsa and Kumar the title of 'Comeback Kid' at ET Startup Awards 2018. Watch now.

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    Beauty Tips video | 1577 views

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    Watch My Disney Princess to Indian Wedding Series here - Its fun to watch Indian Avatar of Disney Princesses -
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    Beauty Tips video | 1332 views