Branding goes way beyond just a logo or graphic element. When you think about your brand, you really want to think about your entire customer experience…everything from your logo, your website, your social media experiences, the way you answer the phone, to the way your customers experience your staff. Many small organizations and start-ups neglect to spend necessary time thinking about their brand in this broad sense and the impact it has on their business. At the same time, the consumers want a brand to be omnipotent, knowing who they are and what they need as they flit from channel to channel. The CMO Council found that 71% of consumers want a blend of both physical and digital channels and get easily frustrated with a poor omnichannel experience. There is an urgent need for delivering a better customer experience shouldn’t have to be that complicated.
According to Gartner, 89% of brands plan to compete on customer experience within the next year to win brand loyalists and meet customer needs to drive conversion. Despite these aspirations, only 10% of brands feel their current customer experiences are meeting these competitive demands. In many cases, the pressure rests heavily on marketing teams to transform customer experiences from expected to exceptional. Contextual marketing is currently a hot topic with industry research analysts. At the same time, Forrester sees contextual marketing as the bridge for the gap that exists between marketing and customer experience. Going forward, the marketers should go deep on only a handful of strategic initiatives, such as digital experience, content strategy and omnichannel with 360 degree approach.
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Branding goes way beyond just a logo or graphic element. When you think about your brand, you really want to think about your entire customer experience…everything from your logo, your website, your social media experiences, the way you answer the phone, to the way your customers experience your staff. Many small organizations and start-ups neglect to spend necessary time thinking about their brand in this broad sense and the impact it has on their business. At the same time, the consumers want a brand to be omnipotent, knowing who they are and what they need as they flit from channel to channel. The CMO Council found that 71% of consumers want a blend of both physical and digital channels and get easily frustrated with a poor omnichannel experience. There is an urgent need for delivering a better customer experience shouldn’t have to be that complicated.
According to Gartner, 89% of brands plan to compete on customer experience within the next year to win brand loyalists and meet customer needs to drive conversion. Despite these aspirations, only 10% of brands feel their current customer experiences are meeting these competitive demands. In many cases, the pressure rests heavily on marketing teams to transform customer experiences from expected to exceptional. Contextual marketing is currently a hot topic with industry research analysts. At the same time, Forrester sees contextual marketing as the bridge for the gap that exists between marketing and customer experience. Going forward, the marketers should go deep on only a handful of strategic initiatives, such as digital experience, content strategy and omnichannel with 360 degree approach.
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Technology video | 111 views
A brand is a promise of an experience and is directly connected to trust. It’s what your customers say when you’re not around. Branding has to maintain the consistency to create a consistently delightful experience, which helps build a raving fan base with unwavering brand loyalty. Like - A happy customer will sell more products than your best salesperson. During this the role of Chief Marketing Officers are stretched like never before. The global pandemic has disrupted markets, operations and customer behaviours, accelerated the march to digital and empowered the self-reliant buyer. Now companies are looking to marketing to help them emerge from the ashes. The battle cry is, “Grow revenue!”
A report from CMO Council says that marketing leaders are responsible for nearly half the company’s revenue, up from around 10% a few years ago. The report further says, “Rising Above The Fray,” also found that more than half of CMOs aren’t very confident they’re going to hit their numbers — and neither are their CEOs. The scaling of the Value of the CMO, sheds light on the reason for this lack of confidence: 86% of senior marketers believe lack of leadership depth and capabilities has resulted in missed revenue, growth and customer acquisition opportunities. Corporations are counting on marketing collateral for delivering more of the sales function, with more precision, driven by more technology, while buying behaviours change and markets dynamically shift.
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Growing Importance of Branding is imperative in the competitive environment
Technology video | 132 views
In a country that is yet to come to terms with algo-trading in stock market, Sebi is exploring use of blockchain technology to add speed to the trading infrastructure and monitor systemic risks while policymakers have been crying wolf over crypto-currencies. While fintech has been shifting the sands for financial markets globally, regulators have been wrestling with a constant worry over the threats that these technologies pose. Watch the session to know if these advancements in fintech going to do us more good or leave us with more risks.
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Watch Technology trends- Using AI, Big data and blockchains as tools to gain competitive advantage With HD Quality
News video | 931 views
ADVANTAGE AND DIS ADVANTAGE OF OIL ||Abtak Channel
ABTAK CHANNEL is 24x7 Entertainment channel provides to its users intensive live coverage with feature shows as well.
The ABTAK GROUP is a listed with Head Quarter at RAJKOT. Then under expansion programme new editions were launched Baroda, Surat, Rajkot, Bhavnagar & Mumbai ABTAK CHANNEL respectively.
www.abtakmedia.com is a leading Gujarati News Portal. A digital division of ABTAK MEDIA GROUP. which is responsible for building the digital reach and in process has been successfully able to build world’s largest Gujarati news websites www.abtakmedia.com. These websites supplement the print and give readers the flexibility to access news faster and more detailed with some content created exclusive for web.The site features news, views and specials in addition to interactive elements customised for the Gujarati community.Watch ADVANTAGE AND DIS ADVANTAGE OF OIL ||Abtak Channel With HD Quality
News video | 2283 views
Hardik Pandya earns high praise from Mohd. Kaif as India's most impactful match-winner in ICC
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#Cricket #CricketUpdates #HardikPandya #IndianCricket #ICC #CricTracker
Hardik Pandya earns high praise from Mohd. Kaif as India's most impactful match-winner in ICC
Sports video | 43 views
Prime Minister Narendra Modi
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India's voice at G7: PM Modi's impactful visit to Italy
News video | 99 views
Rohit Sharma, when gets going he wins the match. But it was not always like that. The early part of his career was way different as it looks like now,. So What brought out this change?
Check this episode of StatSurgery to find out.
Watch How Rohit Sharma is the most impactful player in the world - StatSurgery(2018) With HD Quality
Sports video | 8628 views
The CII Foundation (CIIF) was set up by CII in 2011 to undertake a wide range of developmental and charitable activities pan India by enabling industry for infusing inclusive development.
CIIF works towards inclusive development by providing a meaningful bridge between marginalized communities and donors, especially corporates by providing strategic guidance on CSR and developing and managing high impact programmes.
The thematic areas of CIIF include: Education; Public Health and Sanitation; Skilling, Employment and Livelihoods; Gender Equality, Women Empowerment and Safety; Environmental Sustainability, including water; Disaster Relief and Rehabilitation.
To know more on the Foundation, visit www.ciifoundation.inWatch CII Foundation- Creating Impactful CSR Interventions With HD Quality
News video | 714 views
Deep Dasgupta feels that an impactful player like Andre Russell may not be a consistent performer
Sports video | 206 views
The Mumbai Indians (MI) have been disappointing with their performances in IPL 2022, and are winless in eight appearances. The team has failed on the fronts of opening partnerships and lacklustre bowling performances. The middle order has done well, but not enough to take the team home. The team management has taken some decisions, which have not gone well with the fans as well as the cricket pundits.
The former Indian cricketer turned commentator, Deep Dasgupta spoke on the inclusion of the all-rounder Tim David in the MI Playing XI for their fixture against Rajasthan Royals. He reckoned that the team has invested so much in acquiring the services of Tim David, but has not given him enough opportunities in the ongoing season. He mentioned that the youngster has done well in the PSL 2021/22 and deserved a chance due to his consistent performances in the other franchise leagues as well.
“You have invested so much in Tim David. In the recent PSL, he scored a good amount of runs. In the other franchise leagues as well, he has scored runs in a consistent manner for the last six months. He could not get enough opportunities, and I think he is someone for the future. If you talk about Tilak Varma, Dewald Brevis, then he is also a work in progress,” said Dasgupta on Sky247.net presents ‘Not Just Cricket’ Show on CricTracker.
Dasgupta further added that David is an impactful player in this format and even if he performs in one out of four games, he will win that game, which he has shown in the T20 leagues. The former cricketer welcomed the inclusion of the youngster and hopes that he will be able to get a fair opportunity to showcase his talent. He also added that MI team management needs to think of the future and assess the players in the right manner.
“He is an impactful player, maybe not consistent, but he can win you games with his contribution on his good day. Hopefully, he should play the rest of the matches as well. To be fair to
Sports video | 166 views
IND vs SA | World Cup T20 2024 | Match Preview and Stats | Fantasy 11 | Crictracker
Welcome to the exhilarating showdown between India vs South Africa in the World Cup T20 2024 season! Get ready for an electrifying clash as these two powerhouse teams, fueled by raw talent and strategic brilliance, lock horns for cricketing supremacy.
Join us as the India, led by their charismatic captain, face off against the South Africa, determined to showcase their prowess on the pitch. With star-studded lineups boasting top-tier international players and emerging talents, expect nothing short of cricketing excellence and heart-stopping moments.
Don't miss a single moment of the action, drama, and excitement as these teams battle it out in the high-stakes arena of World Cup T20 2024. From breathtaking boundaries to strategic masterstrokes, witness every twist and turn in this epic showdown.
IND vs SA | World Cup T20 2024 | Final | Match Preview and Stats | Fantasy 11 | Crictracker
Sports video | 1143 views
IND vs ZIM | T20 | Match Preview and Stats | Fantasy 11 | Crictracker
Welcome to the exhilarating showdown between India vs Zimbawe in the T20 series! Get ready for an electrifying clash as these two powerhouse teams, fueled by raw talent and strategic brilliance, lock horns for cricketing supremacy.
Join us as the India, led by their charismatic captain, face off against the Zimbawe, determined to showcase their prowess on the pitch. With star-studded lineups boasting top-tier international players and emerging talents, expect nothing short of cricketing excellence and heart-stopping moments.
Don't miss a single moment of the action, drama, and excitement as these teams battle it out in the high-stakes arena of this T20 series. From breathtaking boundaries to strategic masterstrokes, witness every twist and turn in this epic showdown.
IND vs ZIM | T20 | Match Preview and Stats | Fantasy 11 | Crictracker
Sports video | 190 views
Watch as our employees try to guess the famous cricketers from just a few clues. Can you beat them at their own game? Test your cricket knowledge and see how many cricketers you can guess correctly. Don’t forget to like, comment, and subscribe for more fun office challenges and cricket trivia! #CricketChallenge #OfficeFun #guessthecricketer #crickettrivia
Office Fun Challenge: Guess the Cricketers? #office #crictracker #cricketlover ????
Sports video | 581 views
IND vs BAN | T20 | Match Preview and Stats | Fantasy 11 | Crictracker
Welcome to the exhilarating showdown between India vs Bangladesh in the T20 series! Get ready for an electrifying clash as these two powerhouse teams, fueled by raw talent and strategic brilliance, lock horns for cricketing supremacy.
Join us as the India, led by their charismatic captain, face off against the Bangladesh, determined to showcase their prowess on the pitch. With star-studded lineups boasting top-tier international players and emerging talents, expect nothing short of cricketing excellence and heart-stopping moments.
Don't miss a single moment of the action, drama, and excitement as these teams battle it out in the high-stakes arena of this T20 series. From breathtaking boundaries to strategic masterstrokes, witness every twist and turn in this epic showdown.
IND vs BAN | T20 | Match Preview and Stats | Fantasy 11 | Crictracker
Sports video | 643 views
IND vs SL | T20 | Match Preview and Stats | Fantasy 11 | Crictracker
Welcome to the exhilarating showdown between India vs Sri Lanka in the T20 series! Get ready for an electrifying clash as these two powerhouse teams, fueled by raw talent and strategic brilliance, lock horns for cricketing supremacy.
Join us as the India, led by their charismatic captain, face off against the Sri Lanka, determined to showcase their prowess on the pitch. With star-studded lineups boasting top-tier international players and emerging talents, expect nothing short of cricketing excellence and heart-stopping moments.
Don't miss a single moment of the action, drama, and excitement as these teams battle it out in the high-stakes arena of this T20 series. From breathtaking boundaries to strategic masterstrokes, witness every twist and turn in this epic showdown.
IND vs SL | T20 | Match Preview and Stats | Fantasy 11 | Crictracker
Sports video | 598 views
IND vs SL | T20 | Final | Match Preview and Stats | Fantasy 11 | Crictracker
Welcome to the exhilarating showdown between India vs Sri Lanka in the T20 series! Get ready for an electrifying clash as these two powerhouse teams, fueled by raw talent and strategic brilliance, lock horns for cricketing supremacy.
Join us as the India, led by their charismatic captain, face off against the Sri Lanka, determined to showcase their prowess on the pitch. With star-studded lineups boasting top-tier international players and emerging talents, expect nothing short of cricketing excellence and heart-stopping moments.
Don't miss a single moment of the action, drama, and excitement as these teams battle it out in the high-stakes arena of this T20 Final. From breathtaking boundaries to strategic masterstrokes, witness every twist and turn in this epic showdown.
IND vs SL | T20 | Final | Match Preview and Stats | Fantasy 11 | Crictracker
Sports video | 217 views