Democratizing E-commerce: The Power of ONDC

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The Open Network for Digital Commerce (ONDC) is a government-backed initiative in India that aims to create a unified open platform for all kinds of e-commerce transactions. It is designed to be a more open and transparent alternative to the current e-commerce landscape, which is dominated by a few large players.


#ONDC employs cutting-edge digital infrastructure, seeking to democratise digital commerce in India and make it more accessible and inclusive. More than 29,000 sellers are live on the network, and alpha tests are currently running in 236 cities.

ONDC has the potential to address some of the key concerns that users have with the current e-commerce landscape. For example, it could help to reduce prices by increasing competition. It could also make easier for small businesses to participate in e-commerce, which could lead to a wider range of products and services being available to consumers.

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    The Open Network for Digital Commerce (ONDC) is a government-backed initiative in India that aims to create a unified open platform for all kinds of e-commerce transactions. It is designed to be a more open and transparent alternative to the current e-commerce landscape, which is dominated by a few large players.


    #ONDC employs cutting-edge digital infrastructure, seeking to democratise digital commerce in India and make it more accessible and inclusive. More than 29,000 sellers are live on the network, and alpha tests are currently running in 236 cities.

    ONDC has the potential to address some of the key concerns that users have with the current e-commerce landscape. For example, it could help to reduce prices by increasing competition. It could also make easier for small businesses to participate in e-commerce, which could lead to a wider range of products and services being available to consumers.

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    - VEBLR - (https://veblr.com/)
    - ASHI, Haryana's website - https://ashi-haryana.org/

    About ASHI, Haryana:
    Association for Social Health in India (ASHI) is a Voluntary and Social Organization aiming at challenging those conditions that lead to exploitation of women and children for anti-social purposes by providing shelter for Destitute & Orphan children and arranging for their education, vocational training and rehabilitation are one of the Association’s main activities. The Governor of Haryana, their Chief Patron, visits the Home once a year to encourage and bless the children.

    All Rights Reserved - Pinaka Mediaworks LLP - 2019
    Produced by: Association of Social Health in India (Haryana State Branch), Pinaka Mediaworks & Rolling Frames Entertainment.
    Director: Ojaswwee Sharma

    Production House - Pinaka Mediaworks LLP
    - Associate Director: Rohit Kumar
    - Editor: Bhasker Pandey
    - Cinematography Team:
    Raman Kumar
    Harjas Singh Marwah
    Surinder Singh
    - Subtitles: Diveeja Sharma

    For Pinaka Mediaworks LLP (India)

    - Co-founder & CFO: Sunil Sharma
    - Brand Communication Head: Diveeja Sharma
    - Head of Post Production: Bhasker Pandey
    - Legal Advisor: Vishal Taneja

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