In one hand, the COVID-19 pandemic has accelerated the adoption of e-commerce worldwide, on the other, it has led to the rise of e-commerce related frauds. According to a new study from Juniper Research, it has been found out that the value of e-commerce fraud-related losses has risen from $17.5 billion in 2020 to $20 billion by 2021, a staggering growth of a whopping 18% within a single year. The research found out that threat actors, as of late, are targeting consumers as they have increased their online shopping. And this, in turn, is exposing the insecure fraud mitigation processes of merchants who are not very familiar with the overwhelming fraud challenges that exist in the e-commerce space.





Increased security can easily lead to increased friction for consumers when it comes to payments. The new research report found out that while merchants are inclined towards reducing e-com fraud risks from their current levels, they are hesitant to introduce extra friction in the checkout process. Juniper Research found also revealed that one way to address this would be to include clear messaging about security checks to consumers and use automated behavioural analytics, which leverages A.I. to preserve the user experience, aka UX. The research highlighted that, merchants would need to make sure the extra layer of security checks are well justified to the user. Only then can they prevent higher cart abandonment rates while making sure they are lowering fraud risks at the same time.




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