Google launches Chromecast low-cost TV dongle

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Google has announced a low-cost competitor to Apple TV - a 'dongle' device called Chromecast.

The dongle is plugged into a television's HDMI port, and allows users to stream media from smartphones, tablets and computers.

Launching immediately in the US, the device will cost $35 (£23). There is as yet no word on international launches.

Google also announced an upgraded Nexus 7 tablet, the first to run the new version of the Android system.

Failed attempts
Chromecast is Google's latest attempt to gain ground in the television industry.

In 2012, Google faltered in its attempts to make a move into the living room, considered by many experts to be ripe ground for making large profits through advertising.

Google's partnership with Sony, with which it released a £200 set-top box, was poorly received.

That attempt followed an even earlier false start in 2010 when it launched Google TV, a service that was blocked by several TV networks, and suffered greatly from requiring consumers to buy expensive hardware.

More recently, the orb-shaped Nexus Q device, announced last year, fell flat almost immediately - Google pulled it from sale in response to 'feedback'.
With Chromecast, Google is attempting to simplify its large-screen offering, focusing on streaming clips from services such as YouTube and Netflix via a far cheaper.

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    Google has announced a low-cost competitor to Apple TV - a 'dongle' device called Chromecast.

    The dongle is plugged into a television's HDMI port, and allows users to stream media from smartphones, tablets and computers.

    Launching immediately in the US, the device will cost $35 (£23). There is as yet no word on international launches.

    Google also announced an upgraded Nexus 7 tablet, the first to run the new version of the Android system.

    Failed attempts
    Chromecast is Google's latest attempt to gain ground in the television industry.

    In 2012, Google faltered in its attempts to make a move into the living room, considered by many experts to be ripe ground for making large profits through advertising.

    Google's partnership with Sony, with which it released a £200 set-top box, was poorly received.

    That attempt followed an even earlier false start in 2010 when it launched Google TV, a service that was blocked by several TV networks, and suffered greatly from requiring consumers to buy expensive hardware.

    More recently, the orb-shaped Nexus Q device, announced last year, fell flat almost immediately - Google pulled it from sale in response to 'feedback'.
    With Chromecast, Google is attempting to simplify its large-screen offering, focusing on streaming clips from services such as YouTube and Netflix via a far cheaper

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    Last month I wrote a piece called 'How Apple does not care about your living room'. The idea behind this piece is that all those companies that are desperately trying to push complex technology to modify the main television in the living room are rather missing the point.
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    Google's Chromecast is Mountain View's next foray into the television market. In brief, it's a $35 HDMI dongle that mirrors content being played nearby on a tablet, smartphone or computer. Hrm, that sounds familiar. The 2-inch device runs 'a simplified version of Chrome OS' and requires separate USB power; connect it to your local WiFi network and similarly connected devices work with Chromecast. It can be ordered right now on Google Play and will apparently ship in one to two days. Of note, the device seems US-only for now, as our UK colleagues are showing a 'not available in your country' prompt. Early buyers get three months of free Netflix with the purchase. Additionally, it's also heading to retail (read: Best Buy) on July 28th. Google ended its presentation with a quick word that Chromecast functionality will eventually come embedded in various other devices, and that it's working on getting other countries access 'as quickly as possible.' No specs were given during the presentation, but its Google Play page lists the device as HDMI-CEC compatible, and it uses 2.4GHz 801.11 b/g/n WiFi. Given the separate USB power required, the $35 nets you a Chromecast device, an HDMI extended, a USB power cable and a separate power adapter.

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    Watch the full film 'SAMARPAN' online on
    - Rolling Frames Entertainment - (https://rfetv.in)
    - VEBLR - (https://veblr.com/)
    - ASHI, Haryana's website - https://ashi-haryana.org/

    About ASHI, Haryana:
    Association for Social Health in India (ASHI) is a Voluntary and Social Organization aiming at challenging those conditions that lead to exploitation of women and children for anti-social purposes by providing shelter for Destitute & Orphan children and arranging for their education, vocational training and rehabilitation are one of the Association’s main activities. The Governor of Haryana, their Chief Patron, visits the Home once a year to encourage and bless the children.

    All Rights Reserved - Pinaka Mediaworks LLP - 2019
    Produced by: Association of Social Health in India (Haryana State Branch), Pinaka Mediaworks & Rolling Frames Entertainment.
    Director: Ojaswwee Sharma

    Production House - Pinaka Mediaworks LLP
    - Associate Director: Rohit Kumar
    - Editor: Bhasker Pandey
    - Cinematography Team:
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    Harjas Singh Marwah
    Surinder Singh
    - Subtitles: Diveeja Sharma

    For Pinaka Mediaworks LLP (India)

    - Co-founder & CFO: Sunil Sharma
    - Brand Communication Head: Diveeja Sharma
    - Head of Post Production: Bhasker Pandey
    - Legal Advisor: Vishal Taneja

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    SAMARPAN is an ode to the dedicated team of ASHI, Haryana and Ashiana Children's Home, as they mark their Golden Jubilee this year in 2019. Available in Hindi and English Subtitles.
    Watch the full film 'SAMARPAN' online on
    - Rolling Frames Entertainment - (https://rfetv.in)
    - VEBLR - (https://veblr.com/)
    - ASHI, Haryana's website - https://ashi-haryana.org/

    About ASHI, Haryana:
    Association for Social Health in India (ASHI) is a Voluntary and Social Organization aiming at challenging those conditions that lead to exploitation of women and children for anti-social purposes by providing shelter for Destitute & Orphan children and arranging for their education, vocational training and rehabilitation are one of the Association’s main activities. The Governor of Haryana, their Chief Patron, visits the Home once a year to encourage and bless the children.

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    Surinder Singh
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