The pier and surrounding condos are now being evacuated as firefighters battle a large blaze on the boardwalk in Seaside Park, NJ. The fire reportedly started at the Kohr Brothers at 1800 Boardwalk on the FunTown Amusement Pier around 2:15 p.m. It quickly reached five alarms before jumping to six shortly before 4 p.m.

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As of 3:20 p.m., explosions had been reported within the building and multiple units were being called in to the scene. A large plume of black smoke was visible in the sky over much of the boardwalk looking north towards the pier.

Crews said they were having problems getting adequate water and with flying embers spreading the fire due to winds in the area. Some embers had blown as many as four blocks away.

Officials say some people are being treated for smoke inhalation.

Fire crews from Monmouth and Atlantic counties have been called in for assistance..